Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Master SEO in 2017

691 views

Published on

Explore effective SEO 2017 Essentials. Gain insights from webinar on 'How to Master SEO In 2017' led by Navneet Kaushal, CEO – PageTraffic.

Published in: Education
  • How will you feel when your Ex boyfriend is in bed with another woman? Don't let this happen. Get him back with ♥♥♥ http://ow.ly/f23I301xGAo
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report  http://ishbv.com/rockhardx/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report ➤➤ https://tinyurl.com/rockhardxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Master SEO in 2017

  1. 1. How SEO has changed!
  2. 2. COURTSEY E2M Solu/ons
  3. 3. Update When Did It Happen? What Happened? Google priori/ses it’s mobile index over it’s desktop version. Mobile First Index October Conduc/ng more frequent index updates & rewarding quick loading, ‘mobile friendly’ sites with improved organic visibility. The Accelerated Mobile Pages (AMP) by Google & TwiQer, Accelerated Mobile Pages February allows developers to create rapidly loading web pages for mobile search users, dras/cally impac/ng mobile search space. Google improved it’s search algorithm by learning the intent Google RankBrain June behind a users search. Through machine-learning AI, a enhanced learning system called ‘RankBrain’ was born. The latest itera/on of the Penguin update becomes real /me Google Penguin 4.0 September and a core element of Google’s search algorithm. (NB Targe/ng websites with poor quality links and penalising accordingly) Google removed its SEM adds from the right hand side of Removal AdWords Right Ads February search results and expanding top/boQom placements. This pushed organic lis/ngs further down the search results page.
  4. 4. What’s new with Google?
  5. 5. Mobile
  6. 6. Title length •  Desktop = ~ 70 characters with spaces •  Mobile = ~ 55 characters with spaces
  7. 7. Content
  8. 8. Panda update •  Addresses duplicate content and thin content •  Very important to remove duplicate content from a site •  Now “regularly” runs •  According to Gary Illyes at Google, every few weeks
  9. 9. Links
  10. 10. Penguin updates •  Penguin focused on linkspam •  “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a viola/on of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.” •  LAST UPDATED 9/23/2016! -  Previous update was 10/17/14
  11. 11. Google Possum update? •  Released in early September •  Seems to focus on local results
  12. 12. What you need to do •  If you have mul/ple offices/loca/ons, be sure to enter each address for that loca/on -  Don’t just default to using one main address or a corporate address/phone
  13. 13. Technical issues
  14. 14. tlds
  15. 15. Social Factors
  16. 16. Social is not a ranking factor
  17. 17. What to audit? •  Technical issues •  Links •  Content •  Analy/cs
  18. 18. Capitalize on your hard work in seo! •  Retarge/ng -  Put code on your site today! -  You can’t build these audiences retroac/vely •  Plamorms -  Google AdWords -  Google Analy/cs -  Bing Ads ›  Facebook › Twitter ›  Pinterest •  Many cookies last at least 180 days
  19. 19. THE GOALS OF SEARCH ENGINES STILL REMAINS THE SAME.
  20. 20. BUT…
  21. 21. SEARCH ENGINES ARE
  22. 22. IT’S HARDER TO MANIPULATE RESULTS
  23. 23. AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT.
  24. 24. SO, SEOS HAVE HAD TO COME A LONG WAY
  25. 25. FROM…
  26. 26. TO….
  27. 27. 2012
  28. 28. A big majority of SEOs were BUYING links Some SEOs were still doing directories A few were doing article marketing, but badly..
  29. 29. So Creating Good Quality articles WORKED
  30. 30. FCUK SEO
  31. 31. by early 2014…..
  32. 32. Most SEOs were knee deep trying to resolve penalties The black hats were now charging for removing the links that they sold you the year before ;) By now everyone was desperately jumping on the content marketing bandwagon…..
  33. 33. 2011 2012 2013 2014 2015
  34. 34. Yes you could: 1.Write an article 2. Spin it (several versions of same article) 3. Buy placements on shitty blogs that no one reads Well done.That is very difficult.
  35. 35. ….unless you want to be “eaten” by a penguin
  36. 36. TO 2017 SEO ESSENTIALS
  37. 37. SEO BASICS There are 4goals to all Search MarkeDng GeFng Found - Search Engine OpDmizaDon Keeping People Interested - Content & Features Lead Gen - ConverDng Visitors to Take AcDon Intelligence - Monitoring AcDvity
  38. 38. •  MiscommunicaDon about SEO •  Goggle Panda & Penguin Changes •  Hidden issues with CMS Systems •  Trendy layouts that hurt SEO •  Boiler Plate & Duplicate Content •  You mean my web developer doesn’t know this? •  Responsive Design
  39. 39. SEO BASICS Everything about search engine opDmizaDon is about Relevancy, Relevancy, Relevancy! Content Codes F Link Popularity Technical
  40. 40. BE MOBILE FRIENDLY
  41. 41. Think.Mobile.First. •  91% of adults own a mobile phone of some sort •  56% of adults own a smartphone •  83% of US smartphone owners use their phone in stores •  hQps://developers.google.com/webmasters/mobile-sites/mobile-seo/? hl=en
  42. 42. IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. MaQ CuQs of Google at Pubcon in October 2013
  43. 43. IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. MaQ CuQs of Google at Pubcon in October 2013
  44. 44. IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. MaQ CuQs of Google at Pubcon in October 2013
  45. 45. HAVING A MOBILE SITE IS JUST THE START.
  46. 46. hQp://developers.google.com/speed/pagespeed/insights
  47. 47. MOBILE READY MEANS: •  Loading quickly on mobile
  48. 48. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen
  49. 49. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see
  50. 50. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see •  Enabling users to read without pinching and zooming!
  51. 51. SITE SPEED •  Page speed maQers (now). So benchmark yourself against leaders. In a way, that’s fun, you can create “Page speed contests” now. •  To do so, install Google Page Speed and Yahoo’s Yslow. •  Run them on your home page and at least a few random internal pages •  Follow every recommenda/ons for: image op/miza/on, gzip compression, javascript “minifica/on”, CSS “minifica/on”. •  Once this is done, look at subtler speed improvements they recommend. •  Moving to a stable Cloud environment isn’t a bad idea either.
  52. 52. What’s Going On With Featured Snippets & Google’s Rich Answers?
  53. 53. Ranks Number 3 Normally
  54. 54. The fruits of success
  55. 55. How Can I Get Me Some?
  56. 56. Start With a List of Common QuesDons How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header?
  57. 57. Included Transcripts With a Clear Outline of Steps
  58. 58. The Content Should Provided a Lot More Info Than Just the “How To”
  59. 59. Share URLs on Google+
  60. 60. Submit the URLs in Search Console
  61. 61. 1 2 IdenDfy a Simple QuesDon Provide a Direct Answer 3 Offer Valued Added Info 4 Make it Easy for Users (and Google) to Find
  62. 62. INTERNATIONAL SEO
  63. 63. Hreflang What Are These About?
  64. 64. (Almost) Same Language For Different Countries
  65. 65. MulDple Languages for the Same Country
  66. 66. Key Points About Hreflang Specify Language Only or Language and Country Specify language in ISO 639-1 format Specify country in ISO 3166-1 Alpha 2 format Specify in Header, Sitemap, or HTTP Header Specify in Only One of the Three Places Must be Mutual
  67. 67. GET SOCIAL
  68. 68. NO DIRECT IMPACT ON SEARCH RANKINGS (YET) hQps://www.youtube.com/watch?v=udqtSM-6QbQ
  69. 69. BUT… hQp://socialmarke/ngwri/ng.com/how-to-perform-seo-on-your- website-with-social-media-infographic/
  70. 70. Build Rela/onships With Social Networks •  Claim brand on appropriate networks •  Build conversa/ons on the ones you can manage •  Encourage people to create content for you; you curate it against keyword research •  UGC content doesn’t have to be on-site •  Pinterest boards •  LinkedIn Groups •  Instagram
  71. 71. YOUR SOCIAL AUDIENCE WILL ENHANCE YOUR SEO
  72. 72. BRAND SIGNALS
  73. 73. BRAND SEARCH VOLUME MATTERS MORE
  74. 74. CITATIONS MATTER MORE
  75. 75. Build Your Brand Beyond Your Website •  Gain cita/ons and links for your business: •  Guest post •  Get quoted •  Hold an event •  Use a variety of sources for cita/ons & links: •  OTAs: Yelp, TripAdvisor •  News Sources: N&R, WS Journal •  Local ‘Zines: Yes!, Rhino Times •  Tools: •  Google Search Console •  Moz ($) •  Majes/c ($)
  76. 76. Build Your Brand Beyond Your Website •  Gain cita/ons and links for your business: •  Guest post •  Get quoted •  Hold an event •  Use a variety of sources for cita/ons & links: •  Yelp, TripAdvisor •  N&R, WS Journal •  Yes!, Rhino Times •  Tools: •  Google Search Console •  Moz ($) •  Majes/c ($)
  77. 77. SENTIMENTS MATTER MORE
  78. 78. MaQ CuQs of Google SXSW 2013
  79. 79. POSITIVE SENTIMENT •  Posi/ve reviews
  80. 80. POSITIVE SENTIMENT •  Posi/ve reviews •  Google’s own systems
  81. 81. POSITIVE SENTIMENT •  Posi/ve reviews •  Google’s own systems •  Trusted 3rd par/es
  82. 82. POSITIVE SENTIMENT •  Posi/ve reviews •  Google’s own systems •  Trusted 3rd par/es •  Posi/ve cita/ons on Google Plus
  83. 83. POSITIVE SENTIMENT •  Posi/ve reviews •  Google’s own systems •  Trusted 3rd par/es •  Posi/ve cita/ons and interac/ons on Google Plus •  Posi/ve cita/ons across the web
  84. 84. It’s not bragging if it’s true
  85. 85. Attract rather than Sell Create content that DESERVES links and MARKET that content.
  86. 86. Learn Your Audience: Segmenta/on •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($)
  87. 87. Learn Your Audience: Segmenta/on •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($)
  88. 88. Learn Your Audience: Segmenta/on •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($)
  89. 89. Learn Your Audience: Segmenta/on •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($)
  90. 90. Learn Your Audience: Conversion Funnel •  Educate to purchase •  Detail the products or services •  Use internal linking •  Describe the non-brand •  Tools: •  Google Keyword Planner •  Google Search Console •  Analy/cs •  Majes/c ($) •  Moz ($) Website navigation should include links to pages targeting the highest search volume phrases
  91. 91. Learn Your Audience: Conversion Funnel •  Educate to purchase •  Detail products + services •  Provide business history •  Use internal linking •  Tools: •  Google Keyword Planner •  Google Search Console •  Analy/cs •  Majes/c ($) •  Moz ($)
  92. 92. Reference Guide: Google Analy/cs Use Advanced Segments for custom audience groups Understand which channels & sites are most valuable Find which social networks provide most engagement How many pages viewed? What URLs bring people to my site? Does my site load fast enough? After they arrive, what pages do they click on next? What pages cause people to leave? What do they type in the search box? Use these menus to view how users arrive and how they interact with site content
  93. 93. Beef Up Site Content•  Iden/fy and fill in gaps in content based upon keyword research •  Incorporate target search terms throughout Informa/on Architecture •  Use hubs of content to organize relevant pages together Home Page For Advice Co Positive Teenager Product News + s Reviews Articles Hub2 News + Contact About NAV 1 / All NAV 2/ Parents Parentin g Tips Parentin Books g Technique s Articles Photos Videos Photo Video Pages Pages PR Request s News Detail3 Ask a Q Our Writers Filtering Content Hubs NAV 3 Single Content Pages Suggested Page
  94. 94. U/lize Microformats within HTML •  Schema.org •  Invented in 2011 by Google, Bing, Yahoo, & Yandex •  Open Graph •  Used by Facebook to extract addi/onal meaning •  developers.facebook.com/tools/ debug/ •  JSON •  JavaScript markup •  RDFa •  Markup extension of HTML5
  95. 95. GSC to Find Current Opportuni/es •  Formerly, Google Webmaster Tools; s/ll trends the last 90 days of data •  Major Changes: •  Search Analy/cs •  Mobile Friendly Tool •  Interna/onal Targe/ng
  96. 96. The New SEO “Rule Book” •  Google’s Search Patents •  Rule #1: Learn Your Audience •  Rule #2: Make Content •  Rule #3: Be Mobile Friendly •  Rule #4: Get In On the Conversation •  Rule #5: Earn Citations 129
  97. 97. The New SEO “Rule Book” 130
  98. 98. 3 CORE PRINCIPLES OF SEO INDEXATION • Technical Solu/on that respects SEO Best Prac/ces • Site Architecture Mapped to Seman/c Ver/cals • Archiving that preserves content integra/on & interlinking forever RELEVANCE • Op/mizing Keywords into Silos • Internal linking strategy that distributes SEO & PageRank value POPULARITY • Quan/ty / Quality / Age / Frequency of links obtained • Seman/cs aspect of backlinks (anchor text) • Diversifica/on of backlink entry points (hub pages)
  99. 99. 2017 SEO
  100. 100. 2017 SEO
  101. 101. 2017 SEO
  102. 102. 2017 SEO
  103. 103. 2017 SEO “Search demand for content will be at it’s highest with the adop/on of home & virtual assistants” “Website user engagement metrics (CTR) will contribute to a website’s organic visibility” “Quick website page load speed on mobile and desktop will be a fundamental issue” “Fresh, frequently updated content amplified via social channels is a key element of content strategy” “The adop/on of the HTTPs protocol will be fundamental for improved mobile organic visibility” “Content will be more conversa/onal focused as Google learns more about a user’s search intent” “Maximising the visibility of content assets in mobile apps will play a large part in content awareness”

×