Free Google Tools


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Here are the slides for a google tools class I'm teaching to the successful agents at John Hall & Associates! Enjoy :)

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Free Google Tools

  1. 1. Cool Google Tools Make You & Your Website Standout Some of the Valley’s most successful agents call John Hall & Associates home.
  2. 2. <ul><li>Hyperlink </li></ul><ul><li>URL </li></ul><ul><li>SEO </li></ul><ul><li>RSS Feed </li></ul><ul><li>Wizard </li></ul>Quick Vocabulary
  3. 3. <ul><li>Getting a Google account </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Cool Tools To Cover
  4. 4. Google Account
  5. 5. To create Google Account <ul><li>Email Address </li></ul><ul><li>Password (min. 8 characters) </li></ul><ul><li>Stay Signed In? (checkbox) </li></ul><ul><li>Enable Web History? (checkbox) </li></ul><ul><li>Country </li></ul><ul><li>Anti-spam filter (Type letters from picture) </li></ul><ul><li>Accept Terms of Service (Which is Submit) </li></ul>
  6. 6. Google Account
  7. 7. Google Account SUCCESS
  8. 8. Google Profiles Page 1 Results
  9. 9. <ul><li>Features </li></ul><ul><ul><li>Share information about YOU </li></ul></ul><ul><ul><li>Link to your sites </li></ul></ul><ul><ul><li>Display your photos </li></ul></ul><ul><ul><li>Allow googlers to contact you </li></ul></ul>Google Profiles
  10. 10. <ul><li>Benefits </li></ul><ul><ul><li>Get on Page 1 results </li></ul></ul><ul><ul><li>Control what the web says about you </li></ul></ul><ul><ul><li>Drive traffic to your websites </li></ul></ul>Google Profiles
  11. 11.
  12. 12. Share! Be Creative!
  13. 13. Google Profiles
  14. 14. Let’s talk Google Alerts Via Email Via RSS
  15. 15. <ul><li>Features </li></ul><ul><ul><li>Automatic notifications of new web content </li></ul></ul><ul><ul><li>Allows you to set how often you get updates </li></ul></ul><ul><ul><li>Unlimited “Alerts” </li></ul></ul>Google Alerts
  16. 16. <ul><li>Benefits </li></ul><ul><ul><li>Stay up to date on niche news </li></ul></ul><ul><ul><li>Manage your online reputation </li></ul></ul><ul><ul><li>Be aware of local issues </li></ul></ul><ul><ul><li>Ensure you’re the most knowledgeable </li></ul></ul>Google Alerts
  17. 17. Google Alerts
  18. 18. Google Alerts
  19. 19. Google Alerts Use “ Quotation Marks” for phrases
  20. 20. Google Alerts
  21. 21. iGoogle
  22. 22. <ul><li>Features </li></ul><ul><ul><li>Build your own homepage </li></ul></ul><ul><ul><ul><li>Google search box at the top </li></ul></ul></ul><ul><ul><ul><li>Any number of gadgets below </li></ul></ul></ul><ul><ul><ul><ul><li>News, Weather, RSS Feeds, etc </li></ul></ul></ul></ul>iGoogle
  23. 23. <ul><li>Benefits </li></ul><ul><ul><li>One stop shop </li></ul></ul><ul><ul><li>Time saver </li></ul></ul><ul><ul><li>Simplify information gathering </li></ul></ul><ul><ul><li>Integrates with google alerts! </li></ul></ul>iGoogle
  24. 24. iGoogle Click here to “Add stuff”
  25. 25. iGoogle Click here add RSS feed Click here add this gadget to your page
  26. 27. To set iGoogle as homepage
  27. 28. Local Business Center
  28. 29. <ul><li>Features </li></ul><ul><ul><li>Free business listings </li></ul></ul><ul><ul><li>Adds biz location to google maps </li></ul></ul><ul><ul><li>Share biz details with the world </li></ul></ul><ul><ul><li>Learn how folks find you </li></ul></ul>Local Business Center
  29. 30. <ul><li>Benefits </li></ul><ul><ul><li>Customers find you easier </li></ul></ul><ul><ul><li>Share the info, pictures, and videos you want seen </li></ul></ul><ul><ul><li>Further expand your presence </li></ul></ul>Local Business Center
  30. 31. Local Business Center
  31. 32. Local Business Center Be descriptive! Does your business have a name?
  32. 33. Local Business Center Google wants to make sure you’re not already listed!
  33. 34. Local Business Center Be as complete as possible!
  34. 35. Local Business Center Validate your listing They call immediately
  35. 36. Local Business Center
  36. 37. Local Business Center
  37. 38. Local Business Center
  38. 39. Google Maps
  39. 40. <ul><li>Features </li></ul><ul><ul><li>Wizard that helps you build maps </li></ul></ul><ul><ul><li>Add shapes, markers, and lines </li></ul></ul><ul><ul><li>Transfer to your website </li></ul></ul>Google Maps
  40. 41. <ul><li>Benefits </li></ul><ul><ul><li>Visitors interact with your site </li></ul></ul><ul><ul><li>Visitors stay longer </li></ul></ul><ul><ul><li>Makes pages more attractive </li></ul></ul>Google Maps
  41. 42. Google Maps Click “My Maps” Then click “Create a new map”
  42. 43. My Maps I usually leave my “ Works in Progress” Unlisted Use to add markers and shapes
  43. 44. My Maps Click here to add a shape to map
  44. 45. My Maps 1 2 3 4 5 (double-click)
  45. 46. My Maps Click ‘Rich Text’ for formatting options
  46. 47. My Maps Highlight text – then click here to install hyperlink Change shape color
  47. 48. My Maps Repeat as necessary!
  48. 49. To transfer… Click Link Customize and Preview
  49. 50. Move and Zoom Map to desired position Copy
  50. 51. Go to your website… Superlative: Edit Page Screen Click Source Wordpress: Edit Page Screen Click HTML
  51. 52. My Maps Paste & Publish
  52. 53. My Maps
  53. 54. My Maps
  54. 55. Thank you Phil Sexton 602.953.4043 twitter: @psexton [email_address] Some of the Valley’s most successful agents call John Hall & Associates home.
  55. 56. Other Cool Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>