SuperHero
SEOByMattBeswick
Yesterday...
The “basics”
But once you have
your on-page
sorted…
There aren’t really
basics any more.
Google Did what
they said they’d
do…
Now everyone
needs a Strategy.
Repetition
Alert
@ma$beswick	
  
SEO is
Part of
a Marketing
Strategy
You’re not
just a
writer
Become a
BRAND
@ma$beswick	
  
SEO is
NOT
Magic
@ma$beswick	
  
SEO is
NOT
a dark
art
TIME
@ma$beswick	
  
SEO
TAKES	
  
@ma$beswick	
  
@ma$beswick	
  
@ma$beswick	
  
But
First
Correlation is NOT Causation
More Lemons = Fewer Road Fatalities?
Content Marketing
– Our Saviour?
Well, Kind of.
Create GREAT Content That IS
Sharable
Because that means it’s
Linkable
And Links still
rule
Some Examples…
Category Pages
But please, please,
please optimise
them.
1. Page title = “Recipes for Dogs”
2. URL = /”recipes-for-dogs/”
3. Header / Post Title needs adding
4. No Header Content
...
Infographics
Infographic Creation
99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own....
The
Importance Of
Outreach
(making friends)
Make a List
Then Make
Friends
Email	
  
Blogger	
  
Make	
  Friends	
  
Meet	
  More	
  
Friends	
  
Told	
  About	
  
BlogPaws	
  
Speak	
  at	
  
Blog...
Helpareporter.com
Stumbleupon.com/pd
Better
Keyword
Research
Übersuggest.org
Übersuggest.org
Übersuggest.org
Implement
Schema
Markup
Schema Markup
http://schema-creator.org/
Author Markup
Remove
Thin
Content
Thin Content
1.  Use tag pages sparingly or
noindex them.
2.  Edit robots.txt to block search
result pages.
3.  Don’t go O...
Fix Orphaned Links
WTF are Orphaned Links?!
Orphaned Links
BlogPaws 2013 – SEO Pro -
1.  Find all links pointing to
your site.
2.  Remove any duplicates.
3.  Check to...
Link Removal
Requests
You are not the
problem…
“I’m a spammer
and now Google
have banned my
site”
Be Polite
If it’s A quick fix,
just do it…
Lots of links?
Lots of time?
Explain and ask for
reimbursement
But be Fair!
If they disavow
your site, it won’t
hurt you.
Tools of the trade
Link Audits
Header Text
Body Text
Google Is
Coming For
YOU!
urlprofiler.com
Step 1: Import Links + Run Profiler	
  
Step 2: Put the kettle on and wait…	
  
Step 3: Marvel at the link data (and then do your audit)	
  
RavenTools.com
Opensiteexplorer.org
RavenTools.com
RavenTools.com
Twitter User
Profiling
1. Create a list of twitter users
2. Get a list of their last 200
tweets
3. Check those tweets for links
4. Look for trend...
Enter your list of
users…
Wait a few
minutes for this
We’re at the
end and my
ears aren’t
bleeding!
Why Yes. Yes
you can.
Workshop
after lunch.
Questions?
@mattbeswick
Hiddenpixel.com
Mattbeswick.co.uk
Slideshare.net/mattbeswick
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
BlogPaws 2014 - Advanced SEO
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BlogPaws 2014 - Advanced SEO

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My advanced SEO slide deck from BlogPaws 2014.

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BlogPaws 2014 - Advanced SEO

  1. 1. SuperHero SEOByMattBeswick
  2. 2. Yesterday...
  3. 3. The “basics”
  4. 4. But once you have your on-page sorted…
  5. 5. There aren’t really basics any more.
  6. 6. Google Did what they said they’d do…
  7. 7. Now everyone needs a Strategy.
  8. 8. Repetition Alert
  9. 9. @ma$beswick   SEO is Part of a Marketing Strategy
  10. 10. You’re not just a writer
  11. 11. Become a BRAND @ma$beswick  
  12. 12. SEO is NOT Magic @ma$beswick  
  13. 13. SEO is NOT a dark art
  14. 14. TIME @ma$beswick   SEO TAKES  
  15. 15. @ma$beswick  
  16. 16. @ma$beswick  
  17. 17. @ma$beswick  
  18. 18. But First
  19. 19. Correlation is NOT Causation
  20. 20. More Lemons = Fewer Road Fatalities?
  21. 21. Content Marketing – Our Saviour?
  22. 22. Well, Kind of.
  23. 23. Create GREAT Content That IS Sharable
  24. 24. Because that means it’s Linkable
  25. 25. And Links still rule
  26. 26. Some Examples…
  27. 27. Category Pages
  28. 28. But please, please, please optimise them.
  29. 29. 1. Page title = “Recipes for Dogs” 2. URL = /”recipes-for-dogs/” 3. Header / Post Title needs adding 4. No Header Content 5. No Social? + Meta Description + OG Tags + Strong CTA
  30. 30. Infographics
  31. 31. Infographic Creation 99designs.com – Post a job, get bids. dribble.com – Find a designer. piktochart.com – Build your own. Infogr.am – Again, create your own.
  32. 32. The Importance Of Outreach (making friends)
  33. 33. Make a List
  34. 34. Then Make Friends
  35. 35. Email   Blogger   Make  Friends   Meet  More   Friends   Told  About   BlogPaws   Speak  at   BlogPaws   2012   Write  for   BlogPaws   Get  Link   Get  More   PromoEon   Speak  at   BlogPaws   2013   Email  Yvonne  Make  Friends   Go  to   SearchLove   Boston   Speak  at   BlogPaws   2014   Awesome   opportunEes   Vegas  2014   ($2k  win)  
  36. 36. Helpareporter.com
  37. 37. Stumbleupon.com/pd
  38. 38. Better Keyword Research
  39. 39. Übersuggest.org
  40. 40. Übersuggest.org
  41. 41. Übersuggest.org
  42. 42. Implement Schema Markup
  43. 43. Schema Markup http://schema-creator.org/
  44. 44. Author Markup
  45. 45. Remove Thin Content
  46. 46. Thin Content 1.  Use tag pages sparingly or noindex them. 2.  Edit robots.txt to block search result pages. 3.  Don’t go OTT with category pages.
  47. 47. Fix Orphaned Links
  48. 48. WTF are Orphaned Links?!
  49. 49. Orphaned Links BlogPaws 2013 – SEO Pro - 1.  Find all links pointing to your site. 2.  Remove any duplicates. 3.  Check to see if these are 404 errors 4.  If so, 301 redirect them http://www.teapotcreative.co.uk/orphaned-links  
  50. 50. Link Removal Requests
  51. 51. You are not the problem…
  52. 52. “I’m a spammer and now Google have banned my site”
  53. 53. Be Polite
  54. 54. If it’s A quick fix, just do it…
  55. 55. Lots of links? Lots of time? Explain and ask for reimbursement
  56. 56. But be Fair!
  57. 57. If they disavow your site, it won’t hurt you.
  58. 58. Tools of the trade
  59. 59. Link Audits
  60. 60. Header Text Body Text Google Is Coming For YOU!
  61. 61. urlprofiler.com
  62. 62. Step 1: Import Links + Run Profiler  
  63. 63. Step 2: Put the kettle on and wait…  
  64. 64. Step 3: Marvel at the link data (and then do your audit)  
  65. 65. RavenTools.com
  66. 66. Opensiteexplorer.org
  67. 67. RavenTools.com
  68. 68. RavenTools.com
  69. 69. Twitter User Profiling
  70. 70. 1. Create a list of twitter users 2. Get a list of their last 200 tweets 3. Check those tweets for links 4. Look for trends… and reach out! A quick howto…
  71. 71. Enter your list of users… Wait a few minutes for this
  72. 72. We’re at the end and my ears aren’t bleeding!
  73. 73. Why Yes. Yes you can. Workshop after lunch.
  74. 74. Questions?
  75. 75. @mattbeswick Hiddenpixel.com Mattbeswick.co.uk Slideshare.net/mattbeswick

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