Advertisement
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords
Keyword Difficulty - How to prioritize keywords

Check these out next

Authority Building vs Link Building - SMX Advanced 2012
Authority Building vs Link Building - SMX Advanced 2012
Casie Gillette
Get online and_get_found
Get online and_get_found
darinpersinger
Launch
Launch
Chris Lema
Wp101
Wp101
Chris Lema
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
MeasurementMarketing.io
3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not Overlook
BrightEdge Technologies
How to Build a B2B Social Content Calendar
How to Build a B2B Social Content Calendar
Uberflip
How we can respond to the ever-changing face of google search result pages? K...
How we can respond to the ever-changing face of google search result pages? K...
Kelvin Newman
1 of 39

Keyword Difficulty - How to prioritize keywords

Oct. 25, 2019••
Download to read offline
Marketing

Presentation about deciding on keyword difficulty from the seo meetup october 2019 in Copenhagen by Matthias Kupperschmidt.

Matthias Kupperschmidt
Advertisement
Advertisement
Advertisement

Recommended

Using Business Data to Increase Your ProfitsUsing Business Data to Increase Your Profits
Using Business Data to Increase Your ProfitsErin Brenner222 views•27 slides
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (B...KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (B...
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (B...Kim Dewe8K views•77 slides
BrightonSEO SeptBrightonSEO Sept
BrightonSEO SeptJoannaBeech1728 views•35 slides
Craig Campbell SEO, Digital Olympus June 20th 2018, Social Media AutomationCraig Campbell SEO, Digital Olympus June 20th 2018, Social Media Automation
Craig Campbell SEO, Digital Olympus June 20th 2018, Social Media AutomationCraig Campbell246 views•32 slides
Craig Campbell SEO, Outreach Digital, Marketing AutomationCraig Campbell SEO, Outreach Digital, Marketing Automation
Craig Campbell SEO, Outreach Digital, Marketing AutomationCraig Campbell962 views•72 slides
SEO & Keyword Research for Copywriters. SEO & Keyword Research for Copywriters.
SEO & Keyword Research for Copywriters. Kelvin Newman932 views•79 slides

More Related Content

Slideshows for you(17)

Authority Building vs Link Building - SMX Advanced 2012Authority Building vs Link Building - SMX Advanced 2012
Authority Building vs Link Building - SMX Advanced 2012
Casie Gillette•1.6K views
Get online and_get_foundGet online and_get_found
Get online and_get_found
darinpersinger•167 views
LaunchLaunch
Launch
Chris Lema•1.3K views
Wp101Wp101
Wp101
Chris Lema•1.1K views
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
MeasurementMarketing.io•305 views
3 Parts of Local SEO You Should Not Overlook3 Parts of Local SEO You Should Not Overlook
3 Parts of Local SEO You Should Not Overlook
BrightEdge Technologies•7.5K views
How to Build a B2B Social Content CalendarHow to Build a B2B Social Content Calendar
How to Build a B2B Social Content Calendar
Uberflip•2.1K views
How we can respond to the ever-changing face of google search result pages? K...How we can respond to the ever-changing face of google search result pages? K...
How we can respond to the ever-changing face of google search result pages? K...
Kelvin Newman•584 views
How to rank for quick answers in Google - April 2017 - Adrian PhippsHow to rank for quick answers in Google - April 2017 - Adrian Phipps
How to rank for quick answers in Google - April 2017 - Adrian Phipps
Adrian Phipps•8.6K views
#TFM16 5 easy things you must do to improve your search rankings#TFM16 5 easy things you must do to improve your search rankings
#TFM16 5 easy things you must do to improve your search rankings
Kelvin Newman•961 views
Podcast with Wordpress - Become Internet RockstarPodcast with Wordpress - Become Internet Rockstar
Podcast with Wordpress - Become Internet Rockstar
Alex Harris•889 views
Hour 6Hour 6
Hour 6
dpd•646 views
WordPress for Real Estate 101WordPress for Real Estate 101
WordPress for Real Estate 101
Nicole Nicolay•857 views
Kelvin Newman @ #copycon Search engine optimisation for copywriters. Kelvin Newman @ #copycon Search engine optimisation for copywriters.
Kelvin Newman @ #copycon Search engine optimisation for copywriters.
Kelvin Newman•1.2K views
Sales videoSales video
Sales video
Digital Speak•245 views
Twitter Analytics & Tools #smx #smxlondon @kelvinnewmanTwitter Analytics & Tools #smx #smxlondon @kelvinnewman
Twitter Analytics & Tools #smx #smxlondon @kelvinnewman
Kelvin Newman•2.6K views
News watch reviewsNews watch reviews
News watch reviews
NewsWatch TV•22 views

Similar to Keyword Difficulty - How to prioritize keywords(20)

Data Studio for SEOs - Pint-sized Marketing Meetup 2019Data Studio for SEOs - Pint-sized Marketing Meetup 2019
Data Studio for SEOs - Pint-sized Marketing Meetup 2019
DeepCrawl•1.5K views
Seo 101 in 2019Seo 101 in 2019
Seo 101 in 2019
Angela Bergmann•591 views
3 Key Areas areas for SEO Growth in 2019/2020 - James Norquay, Prosperity Media3 Key Areas areas for SEO Growth in 2019/2020 - James Norquay, Prosperity Media
3 Key Areas areas for SEO Growth in 2019/2020 - James Norquay, Prosperity Media
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•279 views
Just For You - How to drive better engagement with localisation-based insights.Just For You - How to drive better engagement with localisation-based insights.
Just For You - How to drive better engagement with localisation-based insights.
Edmund Turbin•433 views
BEST PRACTICE: Just for you - How to drive better engagement with localisatio...BEST PRACTICE: Just for you - How to drive better engagement with localisatio...
BEST PRACTICE: Just for you - How to drive better engagement with localisatio...
B2B Marketing•782 views
Amsterdam SEO Meetup #1 - SEO Wrap-Up 2019Amsterdam SEO Meetup #1 - SEO Wrap-Up 2019
Amsterdam SEO Meetup #1 - SEO Wrap-Up 2019
SEOsmann Consulting•14 views
B2B Advertising, Personalization, and Landing Page Best PracticesB2B Advertising, Personalization, and Landing Page Best Practices
B2B Advertising, Personalization, and Landing Page Best Practices
Demandbase•1.6K views
DPiP - The Importance of Optimising for Local SEODPiP - The Importance of Optimising for Local SEO
DPiP - The Importance of Optimising for Local SEO
Daniel Brooks•271 views
How to Generate Search ROI with Content Marketing - OMCapHow to Generate Search ROI with Content Marketing - OMCap
How to Generate Search ROI with Content Marketing - OMCap
Siege Media•1.4K views
The Definitive B2B SEO PlaybookThe Definitive B2B SEO Playbook
The Definitive B2B SEO Playbook
DemandWave•1.4K views
Web DevelopmentWeb Development
Web Development
Shubham Khan•22 views
Social media tips and tricks!Social media tips and tricks!
Social media tips and tricks!
Gyan Digital Marketing Consultant•172 views
6 Integrated ABM Considerations for 20206 Integrated ABM Considerations for 2020
6 Integrated ABM Considerations for 2020
Demandbase•10.5K views
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...
Carnival Creative Ltd•410 views
BrightonSEO April'19 Key TakeawaysBrightonSEO April'19 Key Takeaways
BrightonSEO April'19 Key Takeaways
Semrush•2K views
Local Search SizzleLocal Search Sizzle
Local Search Sizzle
Inflow•2.4K views
Medcopy local-seo-marketing-convertedMedcopy local-seo-marketing-converted
Medcopy local-seo-marketing-converted
ShashankDar•13 views
Climbing to the Top of Google in 2017Climbing to the Top of Google in 2017
Climbing to the Top of Google in 2017
Mickey Mellen•348 views
Challenges of Big Brand SEO and Finding the Right Partners for SuccessChallenges of Big Brand SEO and Finding the Right Partners for Success
Challenges of Big Brand SEO and Finding the Right Partners for Success
Richard Greenwood•306 views
Recent ScheduleRecent Schedule
Recent Schedule
Katherine Robinson•114 views
Advertisement

Recently uploaded(20)

immutable_laws_of_marketing.pdfimmutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdf
Sumni Uchiha•0 views
ChatGpt like-Brain Box.pdfChatGpt like-Brain Box.pdf
ChatGpt like-Brain Box.pdf
ChathuraAriyasiri•0 views
ChatGPT Content Creation Master Class - Leah Faul, 15000 CubitsChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits
ChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•5 views
PAPA-SA BA.pdfPAPA-SA BA.pdf
PAPA-SA BA.pdf
JohnChristianAgustin•0 views
Employee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasellEmployee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasell
Employee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasell
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•4 views
The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLCThe Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC
The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•4 views
pagereplacementalgorithmsa010a011-140520095310-phpapp01.pdfpagereplacementalgorithmsa010a011-140520095310-phpapp01.pdf
pagereplacementalgorithmsa010a011-140520095310-phpapp01.pdf
MuhammadAbuzar68•0 views
Colorado State University System diploma.pdfColorado State University System diploma.pdf
Colorado State University System diploma.pdf
lunabarajas816•0 views
Short Form Content - Riley Welch, 92SocialShort Form Content - Riley Welch, 92Social
Short Form Content - Riley Welch, 92Social
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•4 views
SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...
SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•3 views
WEB TECH AI Document.docxWEB TECH AI Document.docx
WEB TECH AI Document.docx
WebTechEnchanters1•0 views
OkThen Portfolio 2023.pdfOkThen Portfolio 2023.pdf
OkThen Portfolio 2023.pdf
OkThen2•0 views
CSU Fresno diploma.pdfCSU Fresno diploma.pdf
CSU Fresno diploma.pdf
lunabarajas816•0 views
ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jo...ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jo...
ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jo...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•5 views
A51_Diaz_20_Year_Marketing_Plan.pdfA51_Diaz_20_Year_Marketing_Plan.pdf
A51_Diaz_20_Year_Marketing_Plan.pdf
ChristopherDiaz81•0 views
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•3 views
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•3 views
Concordia University diploma.pdfConcordia University diploma.pdf
Concordia University diploma.pdf
lunabarajas816•0 views
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•3 views
Location, Location, Location in a Digital World - Dominic Boull't, RevLocalLocation, Location, Location in a Digital World - Dominic Boull't, RevLocal
Location, Location, Location in a Digital World - Dominic Boull't, RevLocal
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•3 views

Keyword Difficulty - How to prioritize keywords

  1. Keyword Difficulty Matthias Kupperschmidt @mattzipan
  2. About Me Matthias Kupperschmidt Freelance SEO & Analytics Consultant Twitter: @mattzipan Talk with me about: -SEO & Analytics -React&Node -Blogging -Freelancing -Tablesoccer -Paddleboarding -Skateboarding -Running
  3. Why does KW difficulty matter? KW difficulty applications Affects how quick SEO leads to results Affects the overall investment and resources needed
  4. Why does KW difficulty matter? Ahrefs Neil Patel Moz KW Finder Google Keyword Planner SEO Quake
  5. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
  6. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Content UX+UI Tech AuthoritySEO Keyword Difficulty Matthias Kupperschmidt 10/2019Keyword Difficulty Matthias Kupperschmidt 10/2019
  7. My Promising Answer
  8. 1 KW difficulty dashboard 82
  9. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. Looks good on paper Keyword Difficulty Matthias Kupperschmidt 10/2019
  10. So, how to make a dashboard? We arrive at the next problem. 1. Multiple data sources 2. Varying data structures 3. Varying Access ○ API ○ Scraping ○ CSVs 4. Dashboard tool capabilities 5. Needed skills ○ Dashboard tool ○ Python, R, JS, SQL… 6. Varying data refresh needs ○ daily, weekly monthly
  11. Solutions: Big Agency “They” have the resources
  12. What if we are alone? Julia SEO Manager
  13. The adventure began...
  14. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. Looks good on paper Keyword Difficulty Matthias Kupperschmidt 10/2019
  15. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Authority Ahrefs DR Moz DA Keyword Difficulty Matthias Kupperschmidt 10/2019
  16. But I already have this! MOZ Bar chrome extension SEO Quake chrome extension
  17. Which factor are we neglecting now?
  18. The Ultimate Data Insight Lie OnPage Matthias Kupperschmidt 10/2019 Authority Keyword Difficulty Matthias Kupperschmidt 10/2019
  19. OnPage Low Authority + Poor On-Page = Go Time Good Authority + Poor On-Page = Probably will Move On Good Authority + Good On-Page = Escape Now
  20. OnPage SEO Extension chrome extension
  21. OnPage
  22. SERP Difficulty Hack Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
  23. SERP Difficulty Hack Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe.Keyword Difficulty Matthias Kupperschmidt 10/2019
  24. This was already kinda good.
  25. SERP Volatility Kudos to Christopher Hofman Laursen
  26. Component Browser Balsamiq Tip | Use the Balsamiq add-on to make your own wireframe. VS. Keyword Difficulty Matthias Kupperschmidt 10/2019
  27. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Ahrefs DR Moz DA Open PageRank Keyword Difficulty Matthias Kupperschmidt 10/2019
  28. Did it solve all my problems?
  29. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
  30. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Content UX+UI Tech AuthoritySEO Keyword Difficulty Matthias Kupperschmidt 10/2019
  31. Difficulty generic KWs
  32. The Ultimate Data Insight Lie Matthias Kupperschmidt 10/2019 Volatility Competition Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
  33. Difficulty brand & generic KWs
  34. Difficulty reflected in Rankings
  35. The Ultimate Data Insight Lie Volatility ~ OnPage Matthias Kupperschmidt 10/2019 Authority Relevance Keyword Difficulty Matthias Kupperschmidt 10/2019
  36. Whats next?
  37. Thank You ★ Relevance ★ Onpage ~ Volatility ★ OpenPR ★ Look into as further dimensions ○ Speed ○ Links per page (not Domain) ★ Don’t shy away from manual, hacky solutions. Automation comes gradually.Matthias Kupperschmidt @mattzipan
Advertisement