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BlogPaws 2010 - SEO Tips: JaneA Kelley


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BlogPaws 2010 - SEO Tips: JaneA Kelley

  1. 1. Practical SEO Tips By JaneA Kelley Author and Webmaster April 10, 2010
  2. 2. Two Words Can Make A World of Difference <ul><li>By adding keywords to the title of my site, my Google ranking went from somewhere on the third page to #2 in a keyword search. </li></ul><ul><li>Keep the title short (< 70 characters) </li></ul><ul><li>Don’t “keyword-stuff&quot; </li></ul>Add keywords to your site’s title
  3. 3. Lay a Solid Foundation <ul><li>Organization is key </li></ul><ul><li>Information architecture </li></ul><ul><li>Categories </li></ul><ul><li>Tags </li></ul>
  4. 4. <ul><li>Allows search robots to “crawl” your site </li></ul><ul><li>Designed for search robots, not end users </li></ul><ul><li>Automatically update if configured properly </li></ul><ul><li>Many CMS’s have site map plugins </li></ul><ul><ul><li>WordPress: Google XML Sitemaps </li></ul></ul><ul><ul><li>Customize through your blog’s admin controls </li></ul></ul>Make Sure You Have a Site Map
  5. 5. <ul><li>Found in HTML site’s <head> tag or blog theme file called “myheader.php” (or similar): </li></ul><ul><li><META NAME=&quot;keywords&quot; CONTENT=&quot;cat, cats, cat advice, cat behavior, cat information, cat health, animal communication, writing&quot; /> </li></ul><ul><li><META NAME=&quot;description&quot; CONTENT=&quot;Advice on cat behavior and health issues, by cats, for cats and their people&quot; /> </li></ul><ul><li>Don’t metatag-spam: </li></ul><ul><li><META NAME=&quot;keywords&quot; CONTENT=&quot;cat, cats, cat, cats, cat, cats, cat, cats, cat advice, cat behavior, cat information, cats, cat love, cat carriers, cat food, cats food, cats carriers, cats information, cats behavior&quot; /> … etc., etc. </li></ul>Use Your Metatags Wisely
  6. 6. <ul><li>Link exchanges are not very helpful for SEO </li></ul><ul><li>Have a policy in place for link exchanges </li></ul><ul><ul><li>Any links from (or to) your site should be relevant to your content </li></ul></ul><ul><ul><li>Investigate before accepting! Would you feel comfortable being associated with that product or blog? </li></ul></ul><ul><ul><li>Have your policy in writing somewhere on your site </li></ul></ul><ul><li>Whatever you say or endorse in your blog remains public information for a long time </li></ul>Think Twice About Link Exchanges
  7. 7. <ul><li>The more content, the better the ranking </li></ul><ul><li>Relevant, trustworthy content = more readers, repeat readers, higher ranking </li></ul><ul><li>Post regularly and frequently </li></ul><ul><li>Fresh content = higher search engine rankings </li></ul><ul><li>Check your blog’s web stats </li></ul><ul><li>Find out what topics/subjects get the most readers </li></ul>Content is King
  8. 8. <ul><li> </li></ul><ul><li>Web Developer’s SEO Cheat Sheet: http:// /blog/the-web-developers-seo-cheat-sheet </li></ul><ul><li>In-depth look at what really helps—and hurts—in search engine ranking: http:// /article/search-ranking-factors </li></ul><ul><li>For WordPress users </li></ul><ul><li>First Web Designer’s list of help sheets for WordPress: </li></ul>Use Freely Available Resources
  9. 9. Don’t Forget to Have Fun