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Drink Digital Marketing Updates Dec 2018

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Updates from Ian Lockwood on what's been happening in search marketing since the last Drink Digital.

Published in: Internet
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Drink Digital Marketing Updates Dec 2018

  1. 1. SEO/Google https://unsplash.com/@kmuza
  2. 2. Medic: Natural Language Processing http://www.blindfiveyearold.com/algorithm-analysis-in-the-age-of-embeddings
  3. 3. Google Personalises Search Results https://unsplash.com/@kmuza
  4. 4. “No We Don’t”
  5. 5. Q&A Structured Data https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html
  6. 6. PageSpeed Insights Update
  7. 7. PageSpeed Insights Update
  8. 8. web.dev
  9. 9. “Sold Here” Label In Local Search
  10. 10. Google Lazy-Loading Guide https://developers.google.com/search/docs/guides/lazy-loading
  11. 11. PPC/Adwords https://unsplash.com/@kmuza
  12. 12. Target Impression Share Bidding https://unsplash.com/@kmuza
  13. 13. Automatic Updates & More Data In Google Sheets Add-on
  14. 14. New Google Ads Metrics
  15. 15. Bing Ads Bigger Ads

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