John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

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Presented at Crowdsourcing Week Global 2014 by John Rogers, Founder & CEO, Local Motors. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

Engineering Technology Business

@localmotors | localmotors.com | #crowdweek
A WORLD OF VEHICLE INNOVATIONS
@localmotors | localmotors.com | #crowdweek

@localmotors | localmotors.com | #crowdweek
Co-CREATION + MICRO MULTI-NATIONAL
MANUFACTURING
is
RESHAPING NATIONAL COMPETITIVENESS

@localmotors | localmotors.com | #crowdweek
DESIGN
BUILD
SELL
What We Do

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DESIGN
BUILD
SELL

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COMMUNITY
EngineersFabricators
Designers
Enthusiasts

@localmotors | localmotors.com | #crowdweek
MICROFACTORY
Manufacturing Floor
The Shop
Rapid Product
Development Lab
Design
Team
Service
Entrance
The Results
• 5x’s Faster
• 100x’s Less Capital

@localmotors | localmotors.com | #crowdweek
DESIGN
Design Team
Development Lab
Manufacturing Floor
The Shop
Service
Entrance
HOW IT WORKS
OPEN

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BUILD
Service
Entrance
Rapid Product
Development Lab
Design
Team
Manufacturing
Floor
The Shop
HOW IT WORKS

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SELL
The Shop
Manufacturing Floor
Rapid Product
Development Lab
Design
Team
Entrance
Service
CAD Software Surface Science Anchor Products Accessories Design Tools
HOW IT WORKS

@localmotors | localmotors.com | #crowdweek
SOME DETAIL

@localmotors | localmotors.com | #crowdweek
CO-CREATE | SUMMARY
Local Motors (Rally Fighter) | General Motors (Chevy Volt) | Fisker Automotive (Karma) | Tesla (Roadster)
FASTER LESS COST MORE BRAINPOWER

@localmotors | localmotors.com | #crowdweek
A CASE STUDY

@localmotors | localmotors.com | #crowdweek
Design a lightweight motorcycle
THE CHALLENGE
DESIGN | RACER

@localmotors | localmotors.com | #crowdweek
Challenge Stats
• 4 weeks
• 198 Projects
• 25 Countries Represented
TOP ENTRIES
DESIGN | RACER

@localmotors | localmotors.com | #crowdweek
DP CUSTOMS BIKE CHALLENGE WINNER
• 127 Comments
• 4 Revisions
• 20 Days
• 48 Total Collaborators
DESIGN | RACER

@localmotors | localmotors.com | #crowdweek
DESIGN | WINNER ANDRE COSTA

@localmotors | localmotors.com | #crowdweek
Service
Entrance
Rapid Product
Development Lab
Design
Team The Shop
Manufacturing Floor
BUILD | RACER

@localmotors | localmotors.com | #crowdweek
SELL | RACER

@localmotors | localmotors.com | #crowdweek
THE SHOP | SELLING THE FUTURE

@localmotors | localmotors.com | #crowdweek
THE SHOP | CROWDFUNDING HARDWARE INNOVATION

@localmotors | localmotors.com | #crowdweek
THE SHOP | CROWDFUNDING HARDWARE INNOVATION
Crowdfunded in <48hrs

@localmotors | localmotors.com | #crowdweek
THE SHOP | ANCHOR PRODUCTS

@localmotors | localmotors.com | #crowdweek
THE SHOP | AFFILIATED PRODUCTS

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THE SHOP | OMNI CHANNEL

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THE SHOP | PHOENIX + VEGAS + KNOXVILLE

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THE SHOP | NEXT
Germany 2014

@localmotors | localmotors.com | #crowdweek
THE SHOP | NEXT
100 in 10 years

@localmotors | localmotors.com | #crowdweek
SOME THEORY

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THE MAKER EFFECT
BYTES BITS

@localmotors | localmotors.com | #crowdweek
OPEN SOURCE ADVANTAGE
“No Matter Who You Are, Most of the Smartest
People Work for Someone Else”
- Bill Joy, Co-Founder, Sun Microsystems

@localmotors | localmotors.com | #crowdweek
INDUSTRIAL REVOLUTION | YESTERDAY

@localmotors | localmotors.com | #crowdweek
INDUSTRIAL REVOLUTION | TODAY

@localmotors | localmotors.com | #crowdweek
INDUSTRIAL REVOLUTION | NEXT

@localmotors | localmotors.com | #crowdweek
A REVOLUTION

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | IN LEARNING

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | FASTER, BETTER, INDIVIDUAL

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | IN A BOX

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | TO AVOID THE UNSUSTAINABLE

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | TO INFORM MASS MANUFACTURING

@localmotors | localmotors.com | #crowdweek
A REVOLUTION | TO OVERTAKE THE STATUS QUO

@localmotors | localmotors.com | #crowdweek
Invent a new world of home appliances
by creating a socially-engaged community of home enthusiasts,
designers, engineers, and makers that will share ideas, try them out, and
build real products to improve your life.
A REVOLUTION | FOR ALL INDUSTRY
firstbuild Mission

@localmotors | localmotors.com | #crowdweek
THANK YOU
@localmotors | localmotors.com | #crowdweek

@localmotors | localmotors.com | #crowdweek
@johnbrogers
jrogers@localmotors.com
+1-617-314-3333
@localmotors | localmotors.com | #crowdweek

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1. @localmotors | localmotors.com | #crowdweek A WORLD OF VEHICLE INNOVATIONS @localmotors | localmotors.com | #crowdweek

2. @localmotors | localmotors.com | #crowdweek Co-CREATION + MICRO MULTI-NATIONAL MANUFACTURING is RESHAPING NATIONAL COMPETITIVENESS

3. @localmotors | localmotors.com | #crowdweek DESIGN BUILD SELL What We Do

4. @localmotors | localmotors.com | #crowdweek DESIGN BUILD SELL

5. @localmotors | localmotors.com | #crowdweek COMMUNITY EngineersFabricators Designers Enthusiasts

6. @localmotors | localmotors.com | #crowdweek MICROFACTORY Manufacturing Floor The Shop Rapid Product Development Lab Design Team Service Entrance The Results • 5x’s Faster • 100x’s Less Capital

7. @localmotors | localmotors.com | #crowdweek DESIGN Design Team Development Lab Manufacturing Floor The Shop Service Entrance HOW IT WORKS OPEN

8. @localmotors | localmotors.com | #crowdweek BUILD Service Entrance Rapid Product Development Lab Design Team Manufacturing Floor The Shop HOW IT WORKS

9. @localmotors | localmotors.com | #crowdweek SELL The Shop Manufacturing Floor Rapid Product Development Lab Design Team Entrance Service CAD Software Surface Science Anchor Products Accessories Design Tools HOW IT WORKS

10. @localmotors | localmotors.com | #crowdweek SOME DETAIL

12. @localmotors | localmotors.com | #crowdweek CO-CREATE | PROFILE COCREATE

13. @localmotors | localmotors.com | #crowdweek CO-CREATE | PROFILE COCREATE

14. @localmotors | localmotors.com | #crowdweek A CASE STUDY

15. @localmotors | localmotors.com | #crowdweek Design a lightweight motorcycle THE CHALLENGE DESIGN | RACER

16. @localmotors | localmotors.com | #crowdweek Challenge Stats • 4 weeks • 198 Projects • 25 Countries Represented TOP ENTRIES DESIGN | RACER

17. @localmotors | localmotors.com | #crowdweek DP CUSTOMS BIKE CHALLENGE WINNER • 127 Comments • 4 Revisions • 20 Days • 48 Total Collaborators DESIGN | RACER

18. @localmotors | localmotors.com | #crowdweek DESIGN | WINNER ANDRE COSTA

19. @localmotors | localmotors.com | #crowdweek Service Entrance Rapid Product Development Lab Design Team The Shop Manufacturing Floor BUILD | RACER

20. @localmotors | localmotors.com | #crowdweek SELL | RACER

21. @localmotors | localmotors.com | #crowdweek THE SHOP | SELLING THE FUTURE

22. @localmotors | localmotors.com | #crowdweek THE SHOP | CROWDFUNDING HARDWARE INNOVATION

23. @localmotors | localmotors.com | #crowdweek THE SHOP | CROWDFUNDING HARDWARE INNOVATION Crowdfunded in <48hrs

24. @localmotors | localmotors.com | #crowdweek THE SHOP | ANCHOR PRODUCTS

25. @localmotors | localmotors.com | #crowdweek THE SHOP | AFFILIATED PRODUCTS

26. @localmotors | localmotors.com | #crowdweek THE SHOP | OMNI CHANNEL

27. @localmotors | localmotors.com | #crowdweek THE SHOP | PHOENIX + VEGAS + KNOXVILLE

28. @localmotors | localmotors.com | #crowdweek THE SHOP | NEXT Germany 2014

29. @localmotors | localmotors.com | #crowdweek THE SHOP | NEXT 100 in 10 years

30. @localmotors | localmotors.com | #crowdweek SOME THEORY

31. @localmotors | localmotors.com | #crowdweek THE MAKER EFFECT BYTES BITS

32. @localmotors | localmotors.com | #crowdweek OPEN SOURCE ADVANTAGE “No Matter Who You Are, Most of the Smartest People Work for Someone Else” - Bill Joy, Co-Founder, Sun Microsystems

33. @localmotors | localmotors.com | #crowdweek INDUSTRIAL REVOLUTION | YESTERDAY

34. @localmotors | localmotors.com | #crowdweek INDUSTRIAL REVOLUTION | YESTERDAY

35. @localmotors | localmotors.com | #crowdweek INDUSTRIAL REVOLUTION | TODAY

36. @localmotors | localmotors.com | #crowdweek INDUSTRIAL REVOLUTION | NEXT

37. @localmotors | localmotors.com | #crowdweek A REVOLUTION

38. @localmotors | localmotors.com | #crowdweek A REVOLUTION

39. @localmotors | localmotors.com | #crowdweek A REVOLUTION | IN LEARNING

40. @localmotors | localmotors.com | #crowdweek A REVOLUTION | IN LEARNING

41. @localmotors | localmotors.com | #crowdweek A REVOLUTION | FASTER, BETTER, INDIVIDUAL

42. @localmotors | localmotors.com | #crowdweek A REVOLUTION | IN A BOX

43. @localmotors | localmotors.com | #crowdweek A REVOLUTION | TO AVOID THE UNSUSTAINABLE

44. @localmotors | localmotors.com | #crowdweek A REVOLUTION | TO INFORM MASS MANUFACTURING

45. @localmotors | localmotors.com | #crowdweek A REVOLUTION | TO OVERTAKE THE STATUS QUO

46. @localmotors | localmotors.com | #crowdweek Invent a new world of home appliances by creating a socially-engaged community of home enthusiasts, designers, engineers, and makers that will share ideas, try them out, and build real products to improve your life. A REVOLUTION | FOR ALL INDUSTRY firstbuild Mission

47. @localmotors | localmotors.com | #crowdweek THANK YOU @localmotors | localmotors.com | #crowdweek

48. @localmotors | localmotors.com | #crowdweek @johnbrogers jrogers@localmotors.com +1-617-314-3333 @localmotors | localmotors.com | #crowdweek

John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

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John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14