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Accelerating Hardware Development: Ideation and Engineering

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Strategies for creating a coordinated system of experts with modular workflows to accomplish complex interdependent tasks quickly.

Published in: Devices & Hardware
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Accelerating Hardware Development: Ideation and Engineering

  1. 1. Crowdsourcing Hardware Products to Life ©2018SURCLE. ALL RIGHTS RESERVED. CONFIDENTIAL NOT FOR DISTRIBUTION. Design it. Source it. Build it.
  2. 2. Let’s Talk Hardware Massive increase in funding for new hardware development initiatives and startups due togrowth ofemerging technology in: • IoT • Robotics • Autonomous Vehicles • MedicalDevices • Networking / Communications ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION.
  3. 3. ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. But, Outlook is… Bleak • CB Report identified and interviewed nearly 400 failed hardware companies • 97% of hardware products/startups ultimately fail or fizzle out without a large exit • This is a significantly higher rate of failure than is seen by tech startups as a whole
  4. 4. ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. State of Hardware • Limited toin-house engineering team • Stalled projects due tolack of expertise, bandwidth, &process • Complexprocess for project progression • Limited bandwidth for exploring new revenue streams, partnerships • Excess capacitydue tomisappropriation ofresources Hardware Today Hardware Tomorrow • Expandexpertise of available resources without hiring FTEs • Bring agilemethodology tohardware development • Roadmapthat isfocused on outcomes rather than outputs • Leverage ecosystem tobring value toinhabitants and potential partners outside of their core competency • Discover potential opportunities for additional business
  5. 5. Hardware Product Life Cycle ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION.
  6. 6. Ideation to Design/Engineering ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. Key Issues: • Misunderstood Product Development Roadmap • Underdeveloped Ideation • Lackof Design &EngineeringResources
  7. 7. Why Hardware Initiatives Fail ©2018 SURCLE.ALLRIGHTSRESERVED.CONFIDENTIALNOTFORDISTRIBUTION. Underestimating Product Development Roadmap • Product development is laborious, complicated, and expensive • Estimating time/cost requiredfor a successful launchis extremely difficult, even for experienceddevelopers • Unexpected challenges will tax resources and cripple time to market
  8. 8. Why Hardware Initiatives Fail ©2018 SURCLE.ALLRIGHTSRESERVED.CONFIDENTIALNOTFORDISTRIBUTION. Underdeveloped Ideation Process • Problem statement is not clearly defined, so results are equally vague • Lack of meaningful execution to refine product idea • False assumption that successful ideation will guaranteea new business or product idea • Wrong expectations for actionable proof of concept
  9. 9. Why Hardware Initiatives Fail ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. Lack of Design & Engineering Resources • Overtaxedresources = subpar product design &engineering • Inadequate expertise = subpar product design &engineering, also leads to DFM issues • Interim resource shuffling, i.e.: mid-project movement • Dual workflow is crammed into one, resulting in additional complications
  10. 10. ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. Bring Your Product to Market. Faster Surcleutilizes a global networkof contract manufacturers, engineers, and partnerships to provide a blend of services: CROWDSOURCING Utilizeour crowdtoideate, develop, andvalidate proof of concepts MATCHMAKING Acquire key resources andpersonnel matched toyourproject requirements MARKETPLACE Execute yourproject via snapshot submissions fromcompeting firms
  11. 11. ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. Accelerate Hardware Development in Any Phase
  12. 12. ©2018 SURCLE. ALLRIGHTS RESERVED.CONFIDENTIAL NOT FOR DISTRIBUTION. The Infamous Cliché Hardware is hard, and onewins by building products at scale aroundtruly differentiated (and protected) technology, strong teams that know how to develop, manufacture, and distribute hardware products, and building brands and business models that can build affiliation beyond one-off sale. “ “ ––Bilal Zuberi of Lux Capital
  13. 13. Let Our Crowd Engineer Your Solution. Faster. THANK YOU ©2018 SURCLE. ALL RIGHTS RESERVED. CONFIDENTIAL NOT FOR DISTRIBUTION.

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