Presented at Crowdsourcing Week Global 2014 by Lionel Slusny, Executive Consultant, LOFT Solutions. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

1. Crowdsourcing Week Global
Singapore 2014
« Crowdfunding for the 21st Century »
Lionel Slusny - Loft Solutions
Consulting for Crowdfunding since 2006
Twitter : lslusny
www.LoftFi.com

2. We cannot connect the dots looking forward,
we can only connect them looking backward

3. Why does crowdfunding exist ?
 Internet
 Economic and Social crisis
(imbalance of revenues, investment
capabilities and investment returns)
 Crowdsourcing
 Success stories : Kiva, Zopa, Lending
Club , …
 Prominent individuals embracing it
(Elon Musk, John Mack (CS former
CEO), François Hollande (France
Republic President),...)
 More importantly, a
combination of factors that
makes it possible

4. Craving crowds for greater investment
transparency
The Crowds crave for greater investment transparency : They
want to know what they invest in and they want feedback
– E.g. crowdfunding replaces investments in « Sustainable » funds
with only large caps (?!)

5. Crowdfunding is more than finance
 Social connections
 Investment opportunities for companies
 Support & Professional services
 It is about people…  Role of Crowdsourcing

6. Crowdfunding platforms manage
permanent imbalances
 Role of Banks and financial markets
Investor’s Funding
Project opportunities

7. Trends in Crowdfunding are
lightning bolt
 Growth of specific
crowdfunding types
– Credit crowdfunding / p2p
lending (largest in terms
of volumes)
 Growth of specific
crowdfunding industries
– Real Estate crowdfunding
– Gaming
– Connected devices …

8. Crowdsourcing vs. Crowdfunding ?
 Global vs. Local
 Crowdsourcing enables resources holders to connect globally to
resources requirers
– The same is true for Crowdfunding
 But knowledge and risk management are most important factors in
Crowdfunding
– Result is the vast majority of transactions happen locally or within
close communities (potentially online)
 Combined models yet need to emerge.

9. On the importance of IT and Data
 Crowdfunding is heavily relying on
IT
 Transparency and investors
information is only as good as the
inputs provided by the platforms
and entrepreneurs
 APIs structures are key going
forward

10. Crowdfunding is a challenge
to the Nations
 Too costly for single Nations to re-define entire regulations
for the purpose of crowdfunding
– And too costly in terms of cost of opportunity, since larger market and
Nations will quickly acquire a competitive advantage (e.g.
UK, US, Singapore…), very difficult to catch up later on
 In Europe, coordinated action is yet to be seen
– Actions should include incentive for crowdfunding platforms and more
generally entrepreneurship finance support

11. Crowdfunding platform need to become
the Facebooks of project investment
 The crowdfunding platforms need more crowdsourcing, more input from the
crowd
 They need more services and partnerships from established network of partners
 They need innovative ways to raise money and to communicate about their
investment opportunities
 They need new ways to tap into the crowd, not just for money but for their
knowledge, social networks and intangible assets

12. Thank You !
Crowdfunding Solutions & Partners

13. Contacts
lslusny@loftfi.com
crowdfunding@loftfi.com
Phone : +33 9 70 46 70 90
www.LoftFi.com
Founding Member of the European
Crowdfunding Network AISBL (Brussels)
www.europecrowdfunding.org
Crowdfunding Solutions & Partners