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Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour

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Great products start with great planning. At Atlassian we take a multitude of approaches to plan our feature releases. Learn how you can take some of the practices the Confluence Product Management Team makes use of – such as product requirements, prototypes, customer interviews, and user journeys – to deliver great solutions for your customers.

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Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour

  1. 1. #atlassian
  2. 2. SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR Do Agile Right Lessons Learned From an Atlassian Product Manager
  3. 3. SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR Do Agile Right Lessons Learned From an Atlassian Product Manager
  4. 4. SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR Do Agile Right Lessons Learned From an Atlassian Product Manager There is no “right way”
  5. 5. Defining the problem Building the solution Getting feedback
  6. 6. Defining the problem
  7. 7. The Homer
  8. 8. 1 Focus 
roadmap & development
  9. 9. 1 Focus 
roadmap & development 2 Create better experiences
  10. 10. 1 Focus 
roadmap & development 2 Create better experiences 3 Improve marketing
  11. 11. 1 Focus 
roadmap & development
  12. 12. 1 Focus 
roadmap & development
  13. 13. 2 Create better experiences
  14. 14. 3 Improve marketing
  15. 15. http://bit.ly/ADG-Personas
  16. 16. Customer Interviews
  17. 17. Building a shared understanding
  18. 18. COMMUNICATE 
 OBSERVATIONS
  19. 19. COMMUNICATE 
 OBSERVATIONS INTERPRET
 PROBLEMS
  20. 20. COMMUNICATE 
 OBSERVATIONS INTERPRET
 PROBLEMS CONNECTING 
 OPPORTUNITIES
  21. 21. COMMUNICATE 
 OBSERVATIONS INTERPRET
 PROBLEMS CONNECTING 
 OPPORTUNITIES V A L U E
  22. 22. COMMUNICATE OBSERVATIONS CONNECTING OPPORTUNITIES INTERPRET PROBLEMS
  23. 23. COMMUNICATE OBSERVATIONS CONNECTING OPPORTUNITIES A, B, C, D INTERPRET PROBLEMS
  24. 24. COMMUNICATE OBSERVATIONS CONNECTING OPPORTUNITIES A, B, C, D A, B, C, D INTERPRET PROBLEMS
  25. 25. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES A & B = Problem 1 C & D = Problem 2
  26. 26. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem
  27. 27. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem FEATURE REQUEST
  28. 28. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem FEATURE REQUEST IDEAS
  29. 29. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem FEATURE REQUEST IDEAS 20% PROJECTS
  30. 30. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem FEATURE REQUEST IDEAS 20% PROJECTS RELATED PROBLEMS
  31. 31. COMMUNICATE OBSERVATIONS INTERPRET PROBLEMS CONNECTING OPPORTUNITIES Problem FEATURE REQUEST IDEAS 20% PROJECTS RELATED PROBLEMS @MENTION OTHERS
  32. 32. Building a shared understanding
  33. 33. Building a shared understanding One Interview At A Time
  34. 34. I hate requirements
  35. 35. How Do You…
  36. 36. We Try Not To How Do You…
  37. 37. As A (User) I Want (Objective) So That (Why)
  38. 38. As A (User) I Want (Objective) So That (Why)
  39. 39. As Alana
 I Want Plan An Event So That My Team Can Run Effectively
  40. 40. As Alana
 I Want Plan An Event So That My Team Can Run Effectively
  41. 41. As Alana
 I Want Plan An Event So That My Team Can Run Effectively A User New Add Event Button They Can Add Events
  42. 42. Stories Get Their Name From How They Should Be Used, Not What Should Be Written. JEFF PATTON Story Mapping (2014) ” “
  43. 43. Individuals and interactions over processes and tools
  44. 44. Individuals and interactions over processes and tools Working software over comprehensive documentation http://agilemanifesto.org
  45. 45. Your agile toolbox
  46. 46. Prototypes Journey Maps Analytics Surveys Videos, Talks And Interviews Requirements Documents
  47. 47. Journey Maps
  48. 48. your awesome feature
  49. 49. FRICTION your awesome feature
  50. 50. FRICTIONFRICTION your awesome feature
  51. 51. Draw the journey.
  52. 52. Requirements Documentation
  53. 53. We Try Not To How Do You…
  54. 54. But Sometimes We Do How Do You…
  55. 55. LinesofCode(million) 17.5 35 52.5 70 W in 3.1 W in N T W in 95 ('97) W in 98 ('00) W in 2k ('01) W in XP ('01) W in Vista ('07) W in 7 ('09) W in 8 ('13)
  56. 56. Vs
  57. 57. Vs Confluence Team Calendars
 New product Confluence Page Layouts
 New feature, existing product
  58. 58. Vs • What is our MVP? • What is our MVP? • What about migration? • PDF/HTML/Word Export • Copy/paste • Email notifications • Resizing layouts • …
  59. 59. Vs
  60. 60. Vs
  61. 61. Vs
  62. 62. Vs
  63. 63. Collective Wisdom Involve everyone in the team Traceability JIRA integration Centralisation All project docs in one place
  64. 64. Collective Wisdom Involve everyone in the team Traceability JIRA integration Centralisation All project docs in one place http://bit.ly/ProductRequirements
  65. 65. …By Understanding The Needs Of Your Customers You Will Be Able To Deliver Succinct And Sufficient Documentation… SCOTT AMBLER
 agilemodeling.org ” “
  66. 66. Persona-driven roadmap, 
 build better experiences,
 improve marketing
  67. 67. Persona-driven roadmap, 
 build better experiences,
 improve marketing opportunities interpretations observations Observations, interpretations, opportunities
  68. 68. Persona-driven roadmap, 
 build better experiences,
 improve marketing opportunities interpretations observations Observations, interpretations, opportunities “Agile requirements”: Build your toolbox
  69. 69. Defining the problem Building the solution Getting feedback
  70. 70. Building the solution
  71. 71. BEFORE
  72. 72. BEFORE AFTER Spaces People Calendar Create
  73. 73. BEFORE AFTER Spaces People Calendar CreateSpaces
  74. 74. Choose carefully.
  75. 75. Hero shot
  76. 76. One-line pitch
  77. 77. Three 
Pillars
  78. 78. Build your box. Hero Shot One-Line Pitch Three Pillars
  79. 79. What if we didn’t have any documentation?
  80. 80. 5 months 20,000unique visitors
  81. 81. 20,000
  82. 82. 20,000 9,000,000+Confluence users
  83. 83. Assume you don’t have release notes
  84. 84. Assume you don’t have release notes Even if you’ve got a flashy video of a good looking guy!
  85. 85. Domino effect
  86. 86. Build-a-boxDomino effect
  87. 87. Build-a-boxDomino effect Assume no docs
  88. 88. Defining the problem Building the solution Getting feedback
  89. 89. Getting feedback
  90. 90. Friction
  91. 91. FEEDBACK?
  92. 92. FEEDBACK?
  93. 93. Got Feedback?
  94. 94. More to come…
  95. 95. ↓ barrier to entry
 Avoid login, be contextual, avoid context switching.
  96. 96. ↓ fields
 Less fields, reduce required fields.
 Automatically populate where possible. * required ↓ barrier to entry
 Avoid login, be contextual, avoid context switching.
  97. 97. ↓ fields
 Less fields, reduce required fields.
 Automatically populate where possible. * required Easily express yourself
 Quick and simple Rate this feature: bad good great ↓ barrier to entry
 Avoid login, be contextual, avoid context switching.
  98. 98. fake it 


 ‘till you make it
  99. 99. http://developer.atlassian.com/design
  100. 100. fake it 


 ‘till you make it
  101. 101. fake it 


 ‘till you make it SAVE
 $$$ SAVE
 TIME RIGHT THING
  102. 102. Reduce friction
  103. 103. Reduce friction Fake it ‘till you make it
  104. 104. http://bit.ly/AgileFeedbackLoops
  105. 105. Defining the problem Building the solution Getting feedback
  106. 106. Questions? ! @sherifmansour sherif@atlassian.com

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