Writing Interesting Questions is as much art as as science. Here are some 100%Open has written recently. How can we double the fun of the LEGO play experience? How can I wash my home, myself, or my clothes with a single cup of water? (Unilever) How can we enable all Detroiters to travel more easily, safely and reliably? (Ford) How can we empower investors and their advisers to consider the CO2 impact of their investment decisions? (UBS) How can we help people do good by using their mobile phone in 3 minutes or less? (EE) Our Interesting Question methodology (https://www.100open.com/toolkit_2/interesting-question/) ensure that questions are accessible, contagious and as inspiring to the Challenge Holder organisation as they are to the Innovator target group.

1. 100%Open
Huckletree Shoreditch
Alphabeta Building
18 Finsbury Square
London, EC2A 1AH
+44(0) 2038 895 560
100open.com
How Successful Crowdsourcing
Depends on asking ‘Interesting
Questions’.
CrowdsourcingWeek,Washington DC 26.10.18
David Simoes-Brown
CEO
David@100open.com

2. 100%Open helps the suits
meet the sneakers.
Open innovation defined.
100%Open.

4. “No matter who you are,
most of the smartest
people work for someone
else.”
BILL JOY, SUN MICROSYSTEMS
The open innovation imperative.
100%Open.

5. The 100%Open Innovation Toolkit.
100%Open.
Our 30-piece toolkit covers the whole open
innovation journey.
It shows how to co-create or crowd-source
relevant ideas, prototype the best ones
and construct strong partnerships
And it’s 100% free to use!
100open.com/toolkit

8. 8
"100%Open helped us explore the true
potential of open innovation and act our
way into a new way of thinking.”
Erik Hansen Senior Director, Innovation
L E G O – I D E A S
P L A T F O R M .
A T H I N K P R O J E C T
Case study – THINK.
100%Open.

9. How can we double the
fun of the LEGO play
experience?
Interesting Question.
100%Open.

10. “This is the best workshop I have ever
attended – not just online. Even face to
face.”
Innovation Director, Unilever
U N I L E V E R - J A M S . A J A M P R O J E C T
Case study - JAM.
100%Open.

11. How can I wash my home,
myself, or my clothes with
a single cup of water?
Interesting Question.
100%Open.

12. "It is better to ask a
question that is deep and
strange and unexpected
than having the answer to
everything."
WERNER HERZOG
The open innovation imperative.
100%Open.

13. Toolkit.
100%Open.
"It is better to ask a question that is deep
and strange and unexpected than having
the answer to everything."
WERNER HERZOG
4 . D I S C O V E R N E W I D E A S
Interesting Questions
The Interesting Question tool gives us the principles and
process for creating crowdsourcing challenges that are
based around clear, compelling and communicable
questions.

14. Toolkit.
100%Open.

15. F O R D – C I T Y M O B I L I T Y
C H A L L E N G E S .
A C R O W D P R O J E C T
A series of city based mobility competitions
to help reposition Ford as a mobility
company through combining an online
community with offline prototyping
workshops and events.
Case study - CROWD.
100%Open.

16. How might we design commutes in Pittsburgh
that are seamless, welcoming, and intuitive?
How might we make daily journeys fresh, easy,
and adaptable to the needs of Miami-Dade
residents?
How might we create a seamless transportation
system to improve quality of life for residents
and visitors of Grand Rapids?
Interesting Question.
100%Open.

17. U B S – F U T U R E O F
F I N A N C E C H A L L E N G E .
A C R O W D P R O J E C T
"The project has been an outstanding
success raising awareness worldwide of
UBS as an innovation partner."
Oliver Bussmann, Group CIO UBS
Case study - CROWD.
100%Open.

18. How can we empower
investors to consider the
CO2 impact of their
investment decisions?
Interesting Question.
100%Open.

19. R E D C R O S S –
R E D I N N O V A T I O N .
A C R O W D P R O J E C T
We helped to re-invent innovation for the
International Committee of the Red Cross
leading to a major new collaboration with
CERN and recently winning an MRS Award.
Case study - CROWD.
100%Open.

20. How can Red Cross staff
and beneficiaries help
victims of conflict and
disaster in innovative
ways?
Interesting Question.
100%Open.

21. Interesting Question.
100%Open.
1. A Need Not a Want
2. Crowd-motivating
3. The Goldilocks Test
4. Jargon-free
5. Answerable
6. Short (20 words or fewer)
7. Road tested

22. Thank you!
Any interesting questions?
Interesting Question.
100%Open.

23. 100%Open
Huckletree Shoreditch
Alphabeta Building
18 Finsbury Square
London, EC2A 1AH
+44(0) 2038 895 560
100open.com
How Successful Crowdsourcing
Depends on asking ‘Interesting
Questions’.
CrowdsourcingWeek,Washington DC 26.10.18
David Simoes-Brown
CEO
David@100open.com