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How Successful Crowdsourcing Depends on asking 'Interesting Questions'

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Writing Interesting Questions is as much art as as science. Here are some 100%Open has written recently. How can we double the fun of the LEGO play experience? How can I wash my home, myself, or my clothes with a single cup of water? (Unilever) How can we enable all Detroiters to travel more easily, safely and reliably? (Ford) How can we empower investors and their advisers to consider the CO2 impact of their investment decisions? (UBS) How can we help people do good by using their mobile phone in 3 minutes or less? (EE) Our Interesting Question methodology (https://www.100open.com/toolkit_2/interesting-question/) ensure that questions are accessible, contagious and as inspiring to the Challenge Holder organisation as they are to the Innovator target group.

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How Successful Crowdsourcing Depends on asking 'Interesting Questions'

  1. 1. 100%Open Huckletree Shoreditch Alphabeta Building 18 Finsbury Square London, EC2A 1AH +44(0) 2038 895 560 100open.com How Successful Crowdsourcing Depends on asking ‘Interesting Questions’. CrowdsourcingWeek,Washington DC 26.10.18 David Simoes-Brown CEO David@100open.com
  2. 2. 100%Open helps the suits meet the sneakers. Open innovation defined. 100%Open.
  3. 3. “No matter who you are, most of the smartest people work for someone else.” BILL JOY, SUN MICROSYSTEMS The open innovation imperative. 100%Open.
  4. 4. The 100%Open Innovation Toolkit. 100%Open. Our 30-piece toolkit covers the whole open innovation journey. It shows how to co-create or crowd-source relevant ideas, prototype the best ones and construct strong partnerships And it’s 100% free to use! 100open.com/toolkit
  5. 5. 8 "100%Open helped us explore the true potential of open innovation and act our way into a new way of thinking.” Erik Hansen Senior Director, Innovation L E G O – I D E A S P L A T F O R M . A T H I N K P R O J E C T Case study – THINK. 100%Open.
  6. 6. How can we double the fun of the LEGO play experience? Interesting Question. 100%Open.
  7. 7. “This is the best workshop I have ever attended – not just online. Even face to face.” Innovation Director, Unilever U N I L E V E R - J A M S . A J A M P R O J E C T Case study - JAM. 100%Open.
  8. 8. How can I wash my home, myself, or my clothes with a single cup of water? Interesting Question. 100%Open.
  9. 9. "It is better to ask a question that is deep and strange and unexpected than having the answer to everything." WERNER HERZOG The open innovation imperative. 100%Open.
  10. 10. Toolkit. 100%Open. "It is better to ask a question that is deep and strange and unexpected than having the answer to everything." WERNER HERZOG 4 . D I S C O V E R N E W I D E A S Interesting Questions The Interesting Question tool gives us the principles and process for creating crowdsourcing challenges that are based around clear, compelling and communicable questions.
  11. 11. Toolkit. 100%Open.
  12. 12. F O R D – C I T Y M O B I L I T Y C H A L L E N G E S . A C R O W D P R O J E C T A series of city based mobility competitions to help reposition Ford as a mobility company through combining an online community with offline prototyping workshops and events. Case study - CROWD. 100%Open.
  13. 13. How might we design commutes in Pittsburgh that are seamless, welcoming, and intuitive? How might we make daily journeys fresh, easy, and adaptable to the needs of Miami-Dade residents? How might we create a seamless transportation system to improve quality of life for residents and visitors of Grand Rapids? Interesting Question. 100%Open.
  14. 14. U B S – F U T U R E O F F I N A N C E C H A L L E N G E . A C R O W D P R O J E C T "The project has been an outstanding success raising awareness worldwide of UBS as an innovation partner." Oliver Bussmann, Group CIO UBS Case study - CROWD. 100%Open.
  15. 15. How can we empower investors to consider the CO2 impact of their investment decisions? Interesting Question. 100%Open.
  16. 16. R E D C R O S S – R E D I N N O V A T I O N . A C R O W D P R O J E C T We helped to re-invent innovation for the International Committee of the Red Cross leading to a major new collaboration with CERN and recently winning an MRS Award. Case study - CROWD. 100%Open.
  17. 17. How can Red Cross staff and beneficiaries help victims of conflict and disaster in innovative ways? Interesting Question. 100%Open.
  18. 18. Interesting Question. 100%Open. 1. A Need Not a Want 2. Crowd-motivating 3. The Goldilocks Test 4. Jargon-free 5. Answerable 6. Short (20 words or fewer) 7. Road tested
  19. 19. Thank you! Any interesting questions? Interesting Question. 100%Open.
  20. 20. 100%Open Huckletree Shoreditch Alphabeta Building 18 Finsbury Square London, EC2A 1AH +44(0) 2038 895 560 100open.com How Successful Crowdsourcing Depends on asking ‘Interesting Questions’. CrowdsourcingWeek,Washington DC 26.10.18 David Simoes-Brown CEO David@100open.com

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