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CHANGING THE WAY YOU MOVE 
@localmotors | localmotors.com
Co-CREATION + MICRO MULTI-NATIONAL 
MANUFACTURING 
@localmotors | localmotors.com
What We Do 
IDEA 
MAKE 
SHOP 
@localmotors | localmotors.com
@localmotors | localmotors.com 
IDEA 
MAKE 
SHOP
Designers 
@localmotors | localmotors.com 
COMMUNITY 
Fabricators Engineers 
Enthusiasts
@localmotors | localmotors.com 
COMMUNITY
@localmotors | localmotors.com 
MICROFACTORY 
Manufacturing Floor 
The Shop 
Rapid Product 
Development Lab 
Service 
Design 
Team 
Entrance 
The Results 
• 5x’s Faster 
• 100x’s Less Capital
HOW IT WORKS 
@localmotors | localmotors.com 
IDEA 
Design Team 
Development Lab 
Manufacturing Floor 
The Shop 
Service 
Entrance 
OPEN
HOW IT WORKS 
@localmotors | localmotors.com 
MAKE 
Service 
Entrance 
Rapid Product 
Development Lab 
Design 
Team 
Manufacturing 
Floor 
The Shop
HOW IT WORKS 
@localmotors | localmotors.com 
SHOP 
The Shop 
Manufacturing Floor 
Rapid Product 
Development Lab 
Design 
Team 
Entrance 
Service 
CAD Software Surface Science Anchor Products Accessories Design Tools
@localmotors | localmotors.com 
VEHICLE INNOVATIONS
BOTTOM LINE 
MAKER + CROWDSOURCING + RETAIL 
ALL GROWN UP 
@localmotors | localmotors.com
SOME DETAIL 
@localmotors | localmotors.com
FASTER LESS COST MORE BRAINPOWER 
@localmotors | localmotors.com 
CO-CREATE | SUMMARY 
Local Motors (Rally Fighter) | General Motors (Chevy Volt) | Fisker Automotive (Karma) | Tesla (Roadster)
A CASE STUDY 
@localmotors | localmotors.com
THE CHALLENGE 
Design a Vehicle to Radically Reduce Part Count 
-or- 
Design a Vehicle for Direct Digital Manufacture 
@localmotors | localmotors.com 
IDEA | 3D Printed Car
@localmotors | localmotors.com 
IDEA | 3D Printed Car 
Challenge Stats 
• 4 weeks 
• 207 Projects 
• 30 Countries Represented 
TOP ENTRIES
3D Printed Car CHALLENGE WINNER 
@localmotors | localmotors.com 
• “STRATI” by 
Michele Anoé 
IDEA | 3D Printed Car
Manufacturing Floor 
Design 
Team The Shop 
@localmotors | localmotors.com 
Service 
Entrance 
Rapid Product 
Development Lab 
MAKE | 3D Printed Car
@localmotors | localmotors.com 
SHOP | 3D Printed Car
THE SHOP | SELLING THE FUTURE 
@localmotors | localmotors.com
THE SHOP | CROWDFUNDING HARDWARE INNOVATION 
@localmotors | localmotors.com
THE SHOP | CROWDFUNDING HARDWARE INNOVATION 
Crowdfunded in <48hrs 
@localmotors | localmotors.com
THE SHOP | ANCHOR PRODUCTS 
@localmotors | localmotors.com
THE SHOP | AFFILIATED PRODUCTS 
@localmotors | localmotors.com
THE SHOP | OMNI CHANNEL 
@localmotors | localmotors.com
THE SHOP | PHOENIX + LAS VEGAS + KNOXVILLE 
@localmotors | localmotors.com
@localmotors | localmotors.com 
THE SHOP | NEXT 
Germany 2014
@localmotors | localmotors.com 
THE SHOP | NEXT 
100 in 10 years
SOME THEORY 
@localmotors | localmotors.com
@localmotors | localmotors.com 
THE MAKER EFFECT 
BYTES BITS
OPEN SOURCE ADVANTAGE 
Linus Law 
“Given enough eyeballs, all bugs are shallow” 
- In honor of Linus Torvalds as per Eric Raymond 
@localmotors | localmotors.com
OPEN SOURCE ADVANTAGE 
Joy’s Corollary 
“No Matter Who You Are, Most of the Smartest 
People Work for Someone Else” 
- Bill Joy, Co-Founder, Sun Microsystems 
@localmotors | localmotors.com
OPEN SOURCE ADVANTAGE 
Rogers BFO 
“Organizing people to develop Hardware together 
openly is an epic challenge” 
- Jay Rogers, Founder Local Motors 
@localmotors | localmotors.com
INDUSTRIAL REVOLUTION | YESTERDAY 
@localmotors | localmotors.com
INDUSTRIAL REVOLUTION | YESTERDAY 
@localmotors | localmotors.com
INDUSTRIAL REVOLUTION | TODAY 
@localmotors | localmotors.com
INDUSTRIAL REVOLUTION | NEXT 
@localmotors | localmotors.com
@localmotors | localmotors.com 
A REVOLUTION
@localmotors | localmotors.com 
A REVOLUTION
A REVOLUTION | IN LEARNING 
@localmotors | localmotors.com
A REVOLUTION | IN LEARNING 
@localmotors | localmotors.com
A REVOLUTION | FASTER, BETTER, INDIVIDUAL 
@localmotors | localmotors.com
@localmotors | localmotors.com 
A REVOLUTION | IN A BOX
A REVOLUTION | TO AVOID THE UNSUSTAINABLE 
@localmotors | localmotors.com
A REVOLUTION | TO INFORM MASS MANUFACTURING 
@localmotors | localmotors.com
A REVOLUTION | TO OVERTAKE THE STATUS QUO 
@localmotors | localmotors.com
WHAT’S NEXT 
@localmotors | localmotors.com
MAKER FAIRE 
NYC 
SEMA 2014 
Nov 4-7 
Las Vegas 
AT&T Connected Car and Home Hackathon 
Across America 
attcarhomehackathon.com 
@localmotors | localmotors.com
A REVOLUTION | FOR ALL INDUSTRY 
firstbuild 
Invent a new world of home appliances 
by creating a socially-engaged community of home enthusiasts, 
designers, engineers, and makers that will share ideas, try them out, and 
build real products to improve your life. 
Manufacturing 
Powered By 
@localmotors | localmotors.com
THANK YOU 
@localmotors | localmotors.com
@johnbrogers 
jrogers@localmotors.com 
+1-617-314-3333 
@localmotors | localmotors.com

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Local Motors John Rogers MakerCon 2014 140918