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Jeremiah Owyang - The Collaborative Economy CSWGlobal14

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Presented at Crowdsourcing Week Global 2014 by Jeremiah Owyang, Founder, Crowd Companies. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

Published in: Business, Economy & Finance

Jeremiah Owyang - The Collaborative Economy CSWGlobal14

  1. 1. The Collaborative Economy By Jeremiah Owyang April, 2014
  2. 2. The Collaborative Economy 2
  3. 3. The Collaborative Economy 3
  4. 4. The Collaborative Economy 4
  5. 5. Phases of Internet Sharing The Collaborative Economy 5 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang
  6. 6. What role do corporations play if people don’t need them?
  7. 7. The Collaborative Economy An economic model where creation, ownership, and access are shared between people, corporations and governments. The Collaborative Economy
  8. 8. Is this a business disruption?
  9. 9. @ V I S I O N C R I T I C A L @ J O W YA N G
  10. 10. Sharing Is Not New
  11. 11. Lyft Need to travel… People Can Tap into Each Other 11
  12. 12. UberX enables crowd to be transportation – avoiding taxis 12
  13. 13. AirBnb Need a place to stay… 14 People Can Tap into Each Other
  14. 14. AirBnb Enables Crowd to be a Hotel 15
  15. 15. Panda Bed provides rooms for Asia 16
  16. 16. Need to get funded... LendingClub People Can Tap into Each Other 17
  17. 17. LendingClub enables crowd to be a bank 18
  18. 18. oDesk Need staff… People Can Tap into Each Other 19
  19. 19. oDesk enables crowd to be a workforce 20
  20. 20. Feastly Need to dine… People Can Tap into Each Other 21
  21. 21. Cookening enables your neighbors kitchens to be a restaurant –even in Oslo 22
  22. 22. Need a place for staff… LiquidSpace People Can Tap into Each Other 23
  23. 23. Liquidspace enables companies to rent from each other 24
  24. 24. Yerdle Need products and goods… People Can Tap into Each Other 25
  25. 25. Yerdle enables neighbors to gift goods - rather than buy 26
  26. 26. Pleygo means renting Lego sets – rather than owning 27
  27. 27. Need a Good? People Can Tap into Each Other 28 Make it
  28. 28. United States White House to host a Maker Faire 29
  29. 29. A properly shared car is $340,000 SGD Lost Revenue Of auto sales (1 shared car = 9 cars at average of S$37k SGD each.) The Collaborative Economy 30
  30. 30. It means people are EMPOWERED
  31. 31. Is this a passing fad?
  32. 32. The Collaborative Economy 33
  33. 33. http://bit.ly/1czIRkM
  34. 34. @ V I S I O N C R I T I C A L @ J O W YA N G
  35. 35. @ V I S I O N C R I T I C A L @ J O W YA N G
  36. 36. @ V I S I O N C R I T I C A L @ J O W YA N G
  37. 37. How can Companies achieve Resiliency?
  38. 38. Corporations are rapidly joining this new economy 39
  39. 39. • Collaborativ e Economy: Value Chain
  40. 40. Collaborative Economy: Value Chain
  41. 41. Brand as a Service
  42. 42. Toyota as a Service
  43. 43. Home Depot as a Service
  44. 44. Razors as a Service
  45. 45. Black Dog Club –For the Puppies
  46. 46. 47 Marriott “Office as a service” builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces.
  47. 47. Mobility as a Service
  48. 48. Collaborative Economy: Value Chain
  49. 49. Marketplace Models
  50. 50. Patagonia enabling second market and altruism 51
  51. 51. H&M Enables Swhopping. Drop off old, get a coupon for new. 52
  52. 52. 53 Toms launched an online marketplace carrying products that incorporate giving back. Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered.
  53. 53. Collaborative Economy: Value Chain
  54. 54. Enable a Platform
  55. 55. Collaboration
  56. 56. Fund Design Develop Co The Collaborative Economy
  57. 57. Co-Fund new products like Kickstarter 58
  58. 58. Add uhaul crowdfunding U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company. U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty. U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company. 59
  59. 59. Co-Design products like Nike 60
  60. 60. Co-Develop like Quirky partnered with GE 61
  61. 61. Co-Customize Like Etsy West Elm and Nordstrom 62
  62. 62. Co-Production with 3D Printers
  63. 63. Nokia enables 3D printing
  64. 64. Co-Storage of Products with Lockitron 65
  65. 65. Walgreens Co-Deliver with Taskrabbit 66
  66. 66. Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.67
  67. 67. Collaborative Economy: Value Chain
  68. 68. 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient. FIVE FINAL TAKEAWAYS
  69. 69. Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@CrowdCompanies.com

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