Presented at Crowdsourcing Week Global 2014 by Jeremiah Owyang, Founder, Crowd Companies. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
5. Phases of Internet Sharing
The Collaborative Economy
5
From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang
6. What role do corporations play
if people don’t need them?
7. The Collaborative Economy
An economic model where creation, ownership, and access are shared between
people, corporations and governments.
The Collaborative Economy
30. A properly shared car is
$340,000 SGD
Lost Revenue
Of auto sales
(1 shared car = 9 cars at
average of S$37k SGD
each.)
The Collaborative Economy
30
47. 47
Marriott “Office as a service” builds
prototype of purpose-built co-working
& meeting spaces in Seattle-area
hotel.
Marriott takes a strategic approach to reaching collaborative
workers with work-oriented suites, co-working spaces, project
rooms, meeting rooms and event spaces.
53. 53
Toms launched an online marketplace
carrying products that incorporate giving
back.
Toms is providing one marketplace for social entrepreneurs and
like-minded customers to buy/sell products in one place. There
are over 200 products from 30 different companies currently
offered.
59. Add uhaul crowdfunding
U-Haul creates U-Haul Investors Club,
allowing crowdfunding for their
company.
U-Haul Investors club creates a hybrid of traditional corporate
notes and social lending by offering U-notes, which extend
financial benefits to the crowd and helps increase loyalty.
U-Haul creates U-Haul Investors Club,
allowing crowdfunding for their
company.
59
67. Barclays offers BarclayCard Ring, a credit
card designed and built by community
crowdsourcing.
Card community members can propose ideas and vote for ways to
make the card better meet their needs. The community collectively
discusses ideas and evolves the card together. The Giveback program
allows members to share in the profits of the credit card program.67
69. 1. People are empowered to get what they
need from each other.
2. The crowd is becoming like a company –
bypassing inefficient corporations.
3. Corporations must use these same tools
and strategies to regain relevancy.
4. This requires business model change:
product > service > marketplace > repeat.
5. The crowd will become the company,
making corporations resilient.
FIVE FINAL TAKEAWAYS