Ready for Ten - a peer-to-peer parenting platform for Robinson's Fruit shoot
by Charlotte Hillenbrand on Jun 30, 2010
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A talk first delivered at the NMA Online Marketing Show at Olympia, London on 29th June 2010. ...
A talk first delivered at the NMA Online Marketing Show at Olympia, London on 29th June 2010.
An integrated team from Britvic Soft Drinks (owners of Robinson's Fruit Shoot), Made by Many and BBH talk about their parenting platform Ready for Ten which uniquely targets parents of 6-9 year olds – those most likely to choose and buy the Fruit Shoot brand -- and creates a valuable utility by bringing them tips, information and conversation from hand-picked mummy bloggers, twitter and the best of the web.
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