Our workshop presentation for the Front End of Innovation workshop, in Copenhagen, March 2013.

1. Sparking
Strategic Innovation
Full Workshop
Front End Of Innovation
Copenhagen 2013
Christian Rangen
Elisabeth Ovstebo
Engage // Innovate

2. @engageinnovate
#FEIEMEA

4. Workshop goals
Create new thinking modes
Connect strategy and innovation
Master new, visual tools for strategic innovation

5. Strategy

6. Strategy

9. The right Mindset

10. The right tools

11. Shared language

13. organization

15. Your Innovation Mapping

17. Score your organization on these 18 items,
using a 1 – 6 scale, 6 being the highest

18. Innovation
Challenge?

19. I hope to gain….:

20. Part I

22. A Timeline on
Strategic Management*
*Rangen & Øvstebø, 2009/2010

23. Boston, 1963

24. …a Saturday…

25. "Bruce called a staff meeting for a Saturday morning in the fall
of 1965. He explained that to survive, much less grow, in a
competitive landscape occupied by hundreds of larger and
better-known consulting firms, we needed a distinctive
identity. He had concluded that we shouldn’t fight the
competitive battle as generalists, but should instead stake out
a special area of expertise.
"He asked what we thought that specialty should be. Many
suggestions were offered, but in each case we were able to
identify several other firms that already had strong credentials
in that particular area. The discussion began to stall.
Then Bruce asked a momentous question: ‘What about
business strategy?’ I objected: ‘That’s too vague. Most
executives won’t know what we’re talking about.’ Bruce
replied, ‘That’s the beauty of it. We’ll define it.“
http://www.bcg.com/this_is_bcg/bcg_history/bcg_history_1963.html

26. SWOT
Positioning
BCG
Matrix
PLC
Concept of
PESTEL
strategy
Corporate Porter’s
TQM Scenarios
Strategy 5F
1950 1960 1970 1980
Knowledge Transformational
BCG Strategy leadership
workers

27. Lean
Value Crafting
Chain strategy
Balanced
7S VRIO Scorecard
Resource- Knowledge Strategic
Six Sigma company intent
based view
1980 1985
”In search of
Excellence”
TQM (2)

28. Strategy as
revolution
Mass Strategy
Employee custimization safari
engagement Rise and fall of
strategic
Learning planning
HR-
organizations Competitive champion
advantage Ongoing dynamic
Core through people
Disruptive
prosess
Competences innovation
Disruptive Intellectucal Strategymaking
BPR Networks as serious play
technologies capital
1990 1995
Positive
BSC (2) psychology
Sears case

29. Human
Sigma
Office of
Strategy
Management
Execution
BusinessEQ Blue Ocean Crowd-
Strategy sourcing
Knowledge-
based theory of
The Long Management
the firm Tail Innovation(2)
Strategy Stratey Deep Say your
NPS
maps Index Discount str. strategy?
2000 2005
Gallup Strategy Strategic Three-boxes Business
path Canvas Imagination Approach Models
Business
Model
Canvas

30. Holistic Strategic
Innovation Innovation
Model Canvas
Innovation
Innovation
Thinking
Pyramid Modes
2010 2013 2015
Future Back
Migration
Mapping
Innovator’s
DNA

32. 1
2
4
6
3
5

33. Background work
WAVE

34. Action
research

35. 2010 2011 2012 2013

36. Powerful & iterative learning process
2010 2011 2012 2013

38. www.strategytoolsforthenextgeneration.com

39. 1
2
3
4

40. 1
Innovation
thinking
modes

42. 2
Strategic
Innovation
canvas

44. 3
Innovation
Pyramid

46. Action
Roadmap
4

48. Part II

49. In strategic thinking, we have
learned that there is no such
thing as a mature industry:
there is only an
industry to which
imaginatio has
n
yet to be applied.
Steven Denning, 2012

50. ‘’We need…
new ideas,
new knowledge
and brave*
people’’
- Leif Johan Sevland
ONS CEO, August 2012
*Research, Innovator’s DNA, 2011

51. “….We need
more people
with the
imagination
to create the
future…..”
- Professor Stéphane Garelli, IMD, talking at
Pulpit // 2012 in Stavanger, september 2012

52. ‘’The secret
is having an
offensive
mindset
rather than a
defensive
mindset’’
Gary Hamel, Professor, Management Innovator

53. THE KEY IS
TO ADOPT
A DISRUPTOR'S
MINDSET
JAMES MCQUIVEY', FORRESTER RESEARCH, 2013

54. Anybody can be strategically
creative. You
just have
to learn how.
- David Kelley, IDEO

55. Innovation
Thinking
Modes

56. Pirate
Thinking
Dream
Bigger
Think Big
Just outside…

57. A pirate…
Likes to change things
Likes to challenge the status quo
Is a disruptor by nature

60. Softdrinks

70. The 70’s

71. 1984

72. 1987

74. 2008

75. The two owners, among the
world’s 250
wealthies people.

87. Books

90. Amazonians are leaning into the future,
with radical and transformational
innovations that create value for thousands of
authors, entrepreneurs, and developers. Invention
has become second nature at Amazon, and in my
view the team’s pace of innovation is even
accelerating – I can assure you it’s very energizing.
Jeff Bezos, CEO, Amazon.com

92. • Find the maximum discount on all new Norwegian-language fiction and
nonfiction / fiction books
• Low prices for earlier releases
• Good promotional offers
• Huge selection: 4 million Norwegian and English titles
• Best in test - fast delivery
• Secure payment
• All orders over NOK 249, - are sent postage free. At lower orders, applicable
NOK 39, - in the postage / handling
• bokkilden.no opened in August 1998 as Norway's first online bookstore and
is today one of the largest and leading online bookstores.
• We are pleased to see that more and more people choose to buy their books
with us, we hope you will try us out. Always check bokkilden.no
- cheap books online!

93. Amazonians are leaning into the future,
with radical and transformational
innovations that create value for thousands of
authors, entrepreneurs, and developers. Invention
has become second nature at Amazon, and in my
view the team’s pace of innovation is even
accelerating – I can assure you it’s very energizing.
Jeff Bezos, CEO, Amazon.com, 2012

94. Strategic Innovation Canvas

96. World’s
World’s 2nd
Buy greatest largest
authors Amazing
Apps service
Kindle
Strea
CLoud ming
Market
Place
‘’19
types’’
CD
Books
Books… Norwegian
online bookstore

97. ‘’The secret
is having an
offensive
mindset
rather than a
defensive
mindset’’
Gary Hamel, Professor, Management Innovator

98. Now you go: round 1

99. Your Strategic Innovation Canvas

100. Map out your canvas

101. Part III

105. want
more
innovation
BCG Innovation Report, 2009

106. But….getting
innovation right
requires new
leadership skills.
- Dave Allan and Matt Kingdon, 2011

107. We need to
open our eyes
and dramatically
increase our
understanding and
mastery of innovation.

108. We need
new tools
and models.

109. The Innovation Pyramid

110. Nine levels of Innovation

111. Easier
More
demanding

112. 1. Design & marketing

113. € 4,4

114. € 0,4

116. 1.
Produkt

126. 2. Products

128. 13 types…

131. 3. services

133. 4. Markets,
customers & Channels

139. 5. technology

145. 6. processes

149. 7. management

151. 8. Business model

153. 9. industry

156. Nine levels
of
innovation
?

157. Now you go: round 2

158. Solving your innovation challenge

159. Groupwork

160. Action Roadmap

161. is designed….

162. to take you from this…

164. and this…

166. to this.

169. Organize for 4 min

170. Present for 2 min

171. ‘’The single biggest barrier
to strategic
innovation
is the limits
of our minds’’

173. Thank you

174. Christian Rangen
Christian Rangen is an author, speaker and consultant on strategy, innovation and
leadership. His consulting projects focus on strategic innovation. Today he his
creative skills to developing Strategytoolsforthenextgeneration.com
He gives a range of keynote presentations across Europe. His upcoming
presentations include Strategy Tools for the Next Generation (Stavanger), Innovation
and Leadership (Oslo), Innovation Pyramid at World Innovation Convention (Cannes)
and Sparking Strategic Innovation at Front End of Innovation (Copenhagen)
Christian is Co-founder and Partner of Engage // Innovate – a Scandinavian think-tank
and consulting company. Here he works with senior leadership on innovative
strategic transformation. His fifth book is scheduled for 2013.
He is also a lecturer at BI Norwegian Business School. Here at teaches strategic
management, change management, innovation and leadership at both executive and
bachelor levels. His focus is innovation, change, leadership and technology. Using
Apple, Facebook, Spotify, Amazon and Google as key learning cases, Christian teaches
radical innovation and business model innovation in an easy to understand manner.
Christian is also the happy owner of the boutique hotel Villa Vista Taiba – a paradise
for passionate kitesurfers…….. and global management training camp quickly in
growing demand.

175. Elisabeth Øvstebø
Elisabeth Øvstebø (Ovstebo) is Managing Partner and Co-founder of Engage // Innovate – a
Scandinavian think-tank and management consulting company. She also runs
Strategytoolsforthenextgeneration.com
Elisabeth speaks, consults and coaches clients on innovative strategic transformation. Her
areas of expertise are strategy execution, leading transformational change, coaching,
leadership- and sales training.
She is mentor at NHO's Global Future Program. She also teaches marketing and strategy for
the Norwegian oil and gas industry.
She runs workshops and give talks on leadership, sales, strategy and innovation. Her
upcoming events include “Innovation Pyramid” at World Innovation Convention (Cannes) and
“Sparking Strategic Innovation” at Front End of Innovation (Copenhagen, 2013).
Her first book, “Dream Bigger: Your Personal Innovation Sketchbook” was published in June
2012. Today she’s working on her second, “Strategy Tools for the Next Generation”.
Elisabeth has extensive experience from the financial sector, leading development programs
on leadership, sales and organizational development. She holds a Master of
Management in from BI –Norwegian School of Management.
Elisabeth is also the happy owner of the boutique hotel and Management Camp Villa Vista
Taiba, in Ceara, Brazil. Here she charges her energy and develops a range of concepts and
ideas for her client