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how to involve     the customer    in the innovation funnel2           21st of June 2012
Maarten Korz    innovation manager3         @korz
traditional
cooperation
6
10 million customers      59,000 employees            48 countries7
ict    vision    innovation    increase       sharingtrends       &        projects   innovative     knowledge         str...
thoughttrendrapport                                                        vision &           leadership                  ...
customeremployee                    proof of            ideas   concept                               project          bus...
business value12         it costs
smile watch  learn     try    act14
idea   concept   pilot   implementation   exploitation15
idea   concept   pilot   implementation   exploitation16
idea   concept   pilot   implementation   exploitation17
idea   concept   pilot   implementation   exploitation18
idea   concept   pilot   implementation   exploitation19
idea   concept   pilot   implementation   exploitation20
idea   concept   pilot   implementation   exploitation21
learnings     Challenges do work!     Which platform > depends on your question &     targetgroup     Involve legal depart...
learnings     Briefing: be specific / short briefing     Product development is difficult because of lack of     knowledge...
do it your self     outsourcingcrowdsourcing24                 core proces of bank
questions?25      @korz
How to involve the customer in the innovation funnel
How to involve the customer in the innovation funnel
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How to involve the customer in the innovation funnel

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Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference.

The presentation shows a couple of crowdsourcing examples & learnings of Rabobank.

Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/

Published in: Business, Education
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How to involve the customer in the innovation funnel

  1. 1. 1
  2. 2. how to involve the customer in the innovation funnel2 21st of June 2012
  3. 3. Maarten Korz innovation manager3 @korz
  4. 4. traditional
  5. 5. cooperation
  6. 6. 6
  7. 7. 10 million customers 59,000 employees 48 countries7
  8. 8. ict vision innovation increase sharingtrends & projects innovative knowledge strategy capabilities
  9. 9. thoughttrendrapport vision & leadership 2 trend radar ict strategy participation 1 trendstrend sessions communication workshops 1% ADM portfolio education innovative 4 capacity innovation embed award innovation 3 strategy evaluate projects Go/No Go sandbox knowledge share suppliers 5 excursions RINO & TET external lectures innovation table networking
  10. 10. customeremployee proof of ideas concept project businesscase implementation strategysupplier time
  11. 11. business value12 it costs
  12. 12. smile watch learn try act14
  13. 13. idea concept pilot implementation exploitation15
  14. 14. idea concept pilot implementation exploitation16
  15. 15. idea concept pilot implementation exploitation17
  16. 16. idea concept pilot implementation exploitation18
  17. 17. idea concept pilot implementation exploitation19
  18. 18. idea concept pilot implementation exploitation20
  19. 19. idea concept pilot implementation exploitation21
  20. 20. learnings Challenges do work! Which platform > depends on your question & targetgroup Involve legal department: Intellectual property Motivation for people > working for Rabobank brand22
  21. 21. learnings Briefing: be specific / short briefing Product development is difficult because of lack of knowledge of business by the crowd Use first applicants as good example Embed crowdsourcing in your business process23
  22. 22. do it your self outsourcingcrowdsourcing24 core proces of bank
  23. 23. questions?25 @korz

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