MDW NY | Michael Tabtabai_Great Digital Creative Ideas

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Michael Tabtabai, Creative Director at Saatchi & Saatchi LA, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.

Published in: Technology, Business

MDW NY | Michael Tabtabai_Great Digital Creative Ideas

  1. 1. @michaeltabtabai Creative Director Saatchi & Saatchi LA
  2. 2. I went to the internetand all I got is this lousy keynote presentation. (part three)
  3. 3. 20 MDW2 15# of videos played 10 5 MDW1 0 0 15 30 45 60 # of positive comments (millions)
  4. 4. Digital.
  5. 5. Engagement.
  6. 6. Full-blown integration.
  7. 7. Socially networking.
  8. 8. Crowds being sourced, etc.
  9. 9. Communityambassadeering.
  10. 10. An absence of silos.
  11. 11. Rampant Foursqaring.
  12. 12. Social ¢urr€n$y.
  13. 13. UninhibitedTweeting, Poking.
  14. 14. Flajh, PaperViz, Web3, ApPs, HTmL7.9
  15. 15. That Old Spice Guy.
  16. 16. Tradigital.
  17. 17. Digiraditional.
  18. 18. Tweet that shit.
  19. 19. Good Digital = Subjective
  20. 20. Be mediocre.
  21. 21. http://www.youtube.com/watch?v=Q3V5S7NhvcA
  22. 22. Be revealing.
  23. 23. Be prolific.
  24. 24. http://www.youtube.com/watch?v=J7-QT1Vm8II
  25. 25. http://www.uniqlo.com/jp/corp/eng/projects/
  26. 26. Be resourceful.
  27. 27. http://vimeo.com/16404722
  28. 28. Be yourself.
  29. 29. <Intermission> (Let’s get interactive)
  30. 30. @Rapha_N_America @MichaelTabtabai
  31. 31. “Hey @Rapha_N_America I just found out how awesome you are from @michaeltabtabai. I will buy lots of yourproducts from here on out because of how effectively he communicated your superiority to your competitors.
  32. 32. “Hey @Rapha_N_America@michaeltabtabai Just blew a whole lot of people away with an amazing presentation on your brand. I’ve neverowned your products before, but now I get what all the fuss is about.
  33. 33. “Hey @Rapha_N_America Do you have abigger brand ambassador in social media than @michaeltabtabai? Think about it...
  34. 34. </Intermission>
  35. 35. Be real.
  36. 36. http://vimeo.com/16889815
  37. 37. Be really real.
  38. 38. http://www.youtube.com/watch?v=EjgtxVxE14A
  39. 39. Be crowdsourceful.
  40. 40. http://www.youtube.com/watch?v=-mYEE0L1soI
  41. 41. Be prompt.
  42. 42. http://www.youtube.com/watch?v=okk04JqRRn8
  43. 43. Be physical.
  44. 44. http://www.youtube.com/watch?v=sozl5eQLsFY
  45. 45. Be social to the core.
  46. 46. Saatchi & Saatchi LA2010 Social Media Agency of the Year
  47. 47. http://www.youtube.com/watch?v=JooRCM83-Yg
  48. 48. Real talk.
  49. 49. Non-traditional work.Traditional process.
  50. 50. 1. Get people that get it.
  51. 51. 2. Let them do their thing.
  52. 52. 3. Participate, learn, support.
  53. 53. Go rogue.
  54. 54. Thanks. twitter: @michaeltabtabaiblog: michaeltabtabai.posterous.com etc: michaeltabtabai.com

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