2. How to actually make stuff
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
3. How to actually make stuff
...that peo ple actually want
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
4. We make new stuff
out of the internet
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
5. selling stuff
making useful stuff
Friday, 3 December 2010
6. “Ideas that do”
Stop communicating
products & start making
communication products
Gareth Kay, Goodby Silverstein & Partners
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
7. “People that do”
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
8. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
9. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
10. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
11. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
12. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
13. #mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
15. We all need to become masters of
product design & development
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
16. Act like a start-up
MxM
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
17. How?
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
18. The old ways of
product development
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
19. Concept/
Seed
Product
Development
Alpha/Beta
Test
Launch/Ship
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
20. Client
Brief
Research
Strategic
Development
Agency Brief
small adjustment
Creative
Development
Testing
Production
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
21. Strategy
Functional
Spec
Wireframes
small adjustment
Design
Code
Test
Deploy
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
22. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
23. known problem known solution
B
A
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
24. PROBLEM SPACE
KNOWN UNKNOWN
KNOWN
SOLUTION
SPACE
UNKNOWN
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
25. PROBLEM SPACE
KNOWN UNKNOWN
DOES
KNOWN
NOT
EXIST
SOLUTION
SPACE
UNKNOWN
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
26. PROBLEM SPACE
KNOWN UNKNOWN
DOES
KNOWN
NOT
EXIST
SOLUTION
SPACE
UNKNOWN
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
27. PROBLEM SPACE
KNOWN UNKNOWN
DOES
KNOWN
NOT
EXIST
SOLUTION
SPACE
UNKNOWN
AGILE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
28. PROBLEM SPACE
KNOWN UNKNOWN
DOES
KNOWN
NOT
EXIST
SOLUTION
SPACE
UNKNOWN
AGILE LEAN
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
29. The Lean Start-up Movement
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
30. Lean Principles
• Rapid prototyping to test hypotheses
• Minimum Viable Product (MVP)
• Nail it then scale it
• Customer obssession (development)
• Iterative, metrics-driven & Agile
• Learn fast, don’t fail fast
#bdwny props to Eric Ries, Steve Blank, Andrew Chen
Friday, 3 December 2010
31. Lean Principles
NO, IT ISN’T
• Rapid prototyping to test hypotheses
• Minimum Viable Product (MVP)
• Nail it then scale it
• Customer obssession (development)
• Iterative, metrics-driven & Agile
• Learn fast, don’t fail fast
#bdwny props to Eric Ries, Steve Blank, Andrew Chen
Friday, 3 December 2010
32. Meet Eric Ries
http://www.startuplessonslearned.com/
#bdwny
Friday, 3 December 2010
45. The Local Maxima
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
46. Iterative optimisation
may only reach the peak
of a smaller idea
The Local Maxima
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
47. A better idea/design
may exist but requires
an intuitive leap
Iterative optimisation
may only reach the peak
of a smaller idea
The Local Maxima
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
48. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
49. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
50. Iterative
Intuition
optimisation
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
51. Gustav Von Sydow
http://www.burtcorp.com/
gustav
man-love
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
52. We always have a vision
that is clearly articulated,
big enough to matter, &
shared by the whole team
Our goal is always to discover
which aspects of this vision are
grounded in reality, & to adapt
those aspects that are not
#bdwny Eric Ries, Start-up Lessons Learned
Friday, 3 December 2010
53. VISION PROTOTYPE PRODUCTION
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
54. VISION PROTOTYPE PRODUCTION
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
55. VISION PROTOTYPE PRODUCTION
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
56. VISION PROTOTYPE PRODUCTION
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
57. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
58. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
59. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
60. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
61. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
62. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
63. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
64. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
65. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
66. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
67. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
68. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
69. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
70. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
71. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
72. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
73. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
74. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
75. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
76. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
77. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
78. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
79. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
80. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
81. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
82. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
83. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
84. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
85. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
86. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
87. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
88. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
89. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
91. IfIfyou freeze an idea
you freeze an idea
too quickly, you fall
too quickly, you fall
in love with it
in love with it... ...refine it too quickly
& you become
attached to it
The crudeness of early
models in particular is
very deliberate
#bdwny Jim Glymph, Gehry Technologies
Friday, 3 December 2010
92. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
93. Make in small batches
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
94. User stories
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
95. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
96. Adaptive Planning
ctab ility
of P redi
Ho rizon
Predictab Ambiguity
le Uncertain Unpredic
table
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
97. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
98. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
99. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
100. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
101. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
102. Adaptive Planning
small, we
ll defined
2 week co
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
103. Adaptive Planning
small, we
ll defined
increasing
ly large, a
2 week co mbiguous
ding sprin
t
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
104. Adaptive Planning
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
105. Adaptive Planning
Interaction Design
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
106. Adaptive Planning
Interaction Design
Service Design
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
107. Adaptive Planning
Interaction Design
Service Design
Strategy
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
108. Adaptive Planning
Design loops refine
features to user
feedback and
business priority
Interaction Design
Service Design
Strategy
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
109. Adaptive Planning
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
110. Adaptive Planning
NOW THE FUTURE
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
111. Deciding what to build
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
115. Minimum esirable Product
D Viable
Smallest execution of an idea
that people will love
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
116. Possible places to put a MDP
• Blogs
• Facebook Pages/Groups
• Twitter
• YouTube Videos
• Lightweight Apps
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
117. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
118. Get out of the building
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
119. Closed Testing
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
120. Recruitment
• Twitter
• Facebook
• LinkedIn
• YouTube
• Niche community sites
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
121. Skype interviews
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
141. Learning
• The whole team learns
• What we learn is communicated
to clients
• What we learn is documented
• Metrics are important
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
142. Vanity metrics
• Visits
• Visitors
• Page Impressions
• Downloads
• Fans, Followers
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
143. Pirate metrics... AARRR
RETENTION
ACQUISITION ACTIVATION REFERRAL REVENUE
#bdwny Dave McClure
Friday, 3 December 2010
144. Workshop bit
How to actually make stuff
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
145. Workshop bit
How to actually make stuff
...that peo ple actually want
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
146. 1 Linear bad.
Iterative good.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
147. 2 Make. Test. Learn.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
148. 3 Speed wins.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
149. 4 Balance intuition
with optimisation.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
150. 5 Low fidelity to start.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
151. 6 Break it down.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
152. 7 Minimum
DESIRABLE
product.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
153. 8 Get out of your building.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
154. 9 The Web is your lab.
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
155. 10 AARRR!
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
156. Let’s make stuff...
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
157. 1 Sketch a 2
Split test 2 ‘live’
proposition:
websites
make 2 variants
propositions
using software
& buying
search traffic
3
Discover which
proposition is
strongest
overall, & which
variant of each is
most desirable
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
158. Split Testing
50%
50%
Signup
Database
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
159. Your brief:
Make a product or service for
the over 55s
We want millions of them
using it every day
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
160. 1. Divide into teams/tables
2. Mass sketching exercise - all sketch for c. 25 mins
3. Choose 1 proposition and think about how it might be developed in 2
variants
4. Write 3 epic user stories for each variant
5. Using the template, design the landing/sign up page for each variant
5.1. Write a short punchy description
5.2. Break it down into 3 user benefits, each with a sub-head, image &
unpacking sentence
6. Think of six keyword to drive traffic to your split test
7. Present back
8. We’ll make the templates, set up the split tests & buy some search traffic
9. We’ll discover a winning proposition & winning variant for each team
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
161. VARIANT #1 TEAM NAME CAPTAIN NAME
WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT
YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT
WE’LL MAKE THIS)
THIS PAGE
WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE
THINK OF AN IMAGE THINK OF AN IMAGE
THINK OF AN IMAGE THINK OF AN IMAGE
WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB
HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3
GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT
THINK OF SIX SEARCH 1. 2. 3.
KEYWORDS & WRITE THEM IN
THE BOXES: 4. 5. 6.
Friday, 3 December 2010
162. VARIANT #2 TEAM NAME CAPTAIN NAME
WRITE A SHORT, PUNCHY DESCRIPTION OF YOUR SERVICE THAT
YOUR LOGO MIGHT BE THE ONLY THING SOMEONE READS WHEN THEY VISIT
WE’LL MAKE THIS)
THIS PAGE
WRITE SUB-HEAD NUMBER ONE WRITE SUB-HEAD NUMBER TWO WRITE SUB-HEAD NUMBER THREE
THINK OF AN IMAGE THINK OF AN IMAGE
THINK OF AN IMAGE THINK OF AN IMAGE
WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB WRITE A SHORT SENTENCE THAT UNPACKS SUB
HEAD/BENEFIT NUMBER 1 HEAD/BENEFIT NUMBER2 HEAD/BENEFIT NUMBER 3
GIVE US YOUR EMAIL & WE’LL TELL YOU WHEN WE LAUNCH SUBMIT
THINK OF SIX SEARCH 1. 2. 3.
KEYWORDS & WRITE THEM IN
THE BOXES: 4. 5. 6.
Friday, 3 December 2010
163. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
164. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
165. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
166. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
167. But first, what do we know
about our customers?
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
168. Lust for life
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
169. They’re
actually
going to
live for ever
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
170. They are your parents
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
171. They are legion
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
172. They’re the least
likely to be affected
by the recession
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
173. Legacy
#mxmplanningness
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
174. Practical over
entertainment
SEARCH RATHER BARGAIN HUNTING 45% WOMEN
THAN MULTIMEDIA VISITED SOCIAL
RESEARCHING NETWORKING
PRICE WAYS TO SPEND SITES IN PAST 3
COMPARISON YOUR MONTHS
INHERITANCE (MEN=36%)
FAMILY HISTORY
HOW TO SITES
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
175. #bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010
176. Go for it...
#bdwny BDWNY - MAKING DIGITAL WORK 2010
Friday, 3 December 2010