MDW NY | Alessendra Larui_Changing You Organization

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Alessendra Larui, Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.

Published in: Business, News & Politics
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MDW NY | Alessendra Larui_Changing You Organization

  1. CHANGING YOURORGANIZATION.A.K.A GEt readyfor chaos+
  2. GOOD NEWS:YOU HAVESTARTEDunlockingIT THERIGHT WAY
  3. @alelariu
  4. SMALL + BIG+fast,nimble BULLYing powercreative halo NETWORK DEAL WITH DECISION MAKERSSMALL-deals with middle BIG -management slow, tough to“new’ account attract talentteam
  5. WHEN I STARTED...
  6. WHAT WE DID IN 2 YEaRS
  7. HOW?
  8. FIND YOUR SPACEFOR A LITTLE FOCUS
  9. RETHINK MEETINGS THEY ARE TOXIC*DECEMBER 2010MASSLAUNCH
  10. Hire KEY STAFF with adiffERENT mindset(aS WELL as DIFF SKILL SET)
  11. BRIEF TO SOLVE A PROBLEM(NOT A MEDIA BUY )
  12. NIKON and GG
  13. FREE YOUR IDEA(HUG ITS EXECUTION)
  14. MCtrnaform into lack of focus
  15. GOOD ENOUGHIS GOOD
  16. DON’T BE AFRAID TO START SMALL(IT’S THE NEW BIG) Coke happiness vending machine. Puma Eco bag. Instapaper. Levis recycle labels Doctor pepper fb updates. Radiohead pay what you want. Gmail invite only. I like it on - fb breast How many people paid button. Burger King King dates Global rich list. Livestrong wristbands Starbucks Betacup
  17. EMBRACE A NEW MODEL“There seems to be a new model of agencyemerging an agency that understands how tocreate marketing for a digital world, asopposed to just digital marketing.agencies that create ideas that can beadvertised as opposed to just advertisingideas.”FLO HEISS - DARE
  18. CHOOSE ONE THINGAND DO IT REALLY WELL
  19. CHANGE INSIDE & OUTISIDE(MAKE BOTH VISIBLE)
  20. obverwhelmed? pick 3be ready for chaos, chaos is TOUGH but it isCULTURE BUILDING in the long run
  21. READS
  22. READSREWORKby Jason Fried and David HanssonTHE BLACK SWAN by Nassim Nicholas Taleb
  23. ThNX

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