Social Media Tactics for Nonprofits - University of Michigan
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Guest lecture for business class at University of Michigan.
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Social Media Tactics for Nonprofits - University of Michigan
- 2. What has changed? (since the book came out) Writing a Tech Book Is Like Shooting at a Moving Target
- 4. 18%
- 6. 26%
- 7. 23%
- 8. 350 Million
- 9. 300 Million
- 17. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
- 18. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
- 19. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
- 20. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
- 21. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
- 22. 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and PinterestPops as Top Newcomer.
- 24. The Next Generation of American Givingwww.blackbaud.com/nextgen
- 25. The Next Generation of American Givingwww.blackbaud.com/nextgen
- 26. The Next Generation of American Givingwww.blackbaud.com/nextgen
- 28. The Next Generation of American Givingwww.blackbaud.com/nextgen
- 29. The Next Generation of American Givingwww.blackbaud.com/nextgen
- 33. Awareness
- 34. TACTIC Start, Join, & Organize Conversations with Hashtags
- 35. Use Facebook Social Plug-ins on Your Site TACTIC
- 37. Boost Your SEO Rankings with Google+
- 42. TACTIC Create a Flickr Group to Support Your Mission
- 43. Integrating & Organizing Social Communications with an Editorial Calendar
- 44. Optimizing Communication Style & Content for Each Social Channel
- 51. TACTIC Integrate Supporter Photos with Other Channels
- 52. Recognize Your Donors, Volunteers, Staff, Board Members – Everyone!
- 53. Giving Tuesday
- 54. Share!
- 58. Use Pinterest to Drive Commerce
- 59. Reach Specific Market Segments with Social Advertising
Editor's Notes
- The Next Generation of American Giving study is based on an online survey of 1,014 U.S. donors that was fielded in May, 2013.18-3262% Give via a mobile phone55% of Gen Y follow charities on social media; with 29% saying that social media is an extremely important way to stay in touch. 8% of Gen Y donors have given via social media.43% Are willing to fundraise on behalf of orgs
- 33-4847% give via mobile40% give through the web46% fundraise on behalf of org10% of Gen X donors have given via social media. 19% think it’s an important way to stay in touch.
- Largest % of giving = 43% (here is where you focus your traditional fundraising efforts)5% of Baby Boomers have given via social mediaOnly 5% say it’s an important way to stay in touch.No mobileDirect mailGive through the webRecurring giving
- 1% of Matures have given through social media. 2% say it is an important way to stay in touch.An appeal via social media from a group you follow is somewhat acceptable to Generation X and Generation Y, but not acceptable to a majority of Boomers or Matures. Even among younger donors, roughly one-fourth say this is unacceptable. Direct mail Honoring othersVery light on ways to connect
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