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Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
Social Media Tactics for Nonprofits - University of Michigan
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Social Media Tactics for Nonprofits - University of Michigan

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Guest lecture for business class at University of Michigan.

Guest lecture for business class at University of Michigan.

Published in: Business, Technology
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  • The Next Generation of American Giving study is based on an online survey of 1,014 U.S. donors that was fielded in May, 2013.18-3262% Give via a mobile phone55% of Gen Y follow charities on social media; with 29% saying that social media is an extremely important way to stay in touch. 8% of Gen Y donors have given via social media.43% Are willing to fundraise on behalf of orgs
  • 33-4847% give via mobile40% give through the web46% fundraise on behalf of org10% of Gen X donors have given via social media. 19% think it’s an important way to stay in touch.
  • Largest % of giving = 43% (here is where you focus your traditional fundraising efforts)5% of Baby Boomers have given via social mediaOnly 5% say it’s an important way to stay in touch.No mobileDirect mailGive through the webRecurring giving
  • 1% of Matures have given through social media. 2% say it is an important way to stay in touch.An appeal via social media from a group you follow is somewhat acceptable to Generation X and Generation Y, but not acceptable to a majority of Boomers or Matures. Even among younger donors, roughly one-fourth say this is unacceptable. Direct mail Honoring othersVery light on ways to connect
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  • Transcript

    • 1. What has changed? (since the book came out) Writing a Tech Book Is Like Shooting at a Moving Target
    • 2. 18%
    • 3. $1,000,000,000
    • 4. 26%
    • 5. 23%
    • 6. 350 Million
    • 7. 300 Million
    • 8. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
    • 9. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
    • 10. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
    • 11. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
    • 12. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
    • 13. 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and PinterestPops as Top Newcomer.
    • 14. The Next Generation of American Givingwww.blackbaud.com/nextgen
    • 15. The Next Generation of American Givingwww.blackbaud.com/nextgen
    • 16. The Next Generation of American Givingwww.blackbaud.com/nextgen
    • 17. The Next Generation of American Givingwww.blackbaud.com/nextgen
    • 18. The Next Generation of American Givingwww.blackbaud.com/nextgen
    • 19. Awareness
    • 20. TACTIC Start, Join, & Organize Conversations with Hashtags
    • 21. Use Facebook Social Plug-ins on Your Site TACTIC
    • 22. TACTIC Make a Buzzworthy Video
    • 23. Boost Your SEO Rankings with Google+
    • 24. Engagement Engagement
    • 25. TACTIC Engage the Blogging Community
    • 26. TACTIC Organize a Tweetup
    • 27. TACTIC Create a Flickr Group to Support Your Mission
    • 28. Integrating & Organizing Social Communications with an Editorial Calendar
    • 29. Optimizing Communication Style & Content for Each Social Channel
    • 30. Socialize Your Event
    • 31. Conversion Conversion
    • 32. Advocacy Advocacy
    • 33. TACTIC Empower Supporters to Take Social Action
    • 34. TACTIC Integrate Supporter Photos with Other Channels
    • 35. Recognize Your Donors, Volunteers, Staff, Board Members – Everyone!
    • 36. Giving Tuesday
    • 37. Share!
    • 38. Fundraising Fundraising
    • 39. Use Pinterest to Drive Commerce
    • 40. Reach Specific Market Segments with Social Advertising
    • 41. Best Use of Social Media
    • 42. Worst Use of Social Media

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