Westerville Social Media Presentation 9 08 09


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Westerville Social Media Presentation 9 08 09

  1. 1. September Stakeholder Luncheon September 8, 2009 11:30 a.m. – 1:30 p.m.
  2. 2. Panel Sponsor: Wares Table Sponsors: Thanks to Renier Construction for the Audio-Visual Equipment.
  3. 3. Principal & Social Media Strategist
  4. 4. Sandy Blanquera Is Social Media Good for Business?
  5. 5. Join the race to use Social Media for business.
  6. 6. <ul><li>00_Your customers speak out </li></ul><ul><li>93% of Americans believe a company should have a social media presence. </li></ul><ul><li>85% believe a company should be active with customers in social media </li></ul><ul><li>56% feel a stronger connection with companies they interact with in social media </li></ul><ul><li>Cone Research of 1000+ Americans, September 2008 </li></ul>
  7. 7. <ul><li>10 Ways to use social media for business </li></ul><ul><li>01_building brand awareness & advocacy </li></ul><ul><li>02_building a network for sales/lead generation </li></ul><ul><li>03_recruiting </li></ul><ul><li>04_reputation management </li></ul><ul><li>05_drive traffic to your site </li></ul><ul><li>06_PR </li></ul><ul><li>07_customer service & customer experience </li></ul><ul><li>08_strengthen customer loyalty </li></ul><ul><li>09_beat your competitor </li></ul><ul><li>10_lead the thought brigade as an expert </li></ul>
  8. 8. Why have a plan? <ul><li>Improve your current operational processes </li></ul><ul><li>Better results </li></ul><ul><li>Fewer mistakes </li></ul><ul><li>Targeted market </li></ul><ul><li>Save time and money </li></ul><ul><li>Experts can also give you answers </li></ul>
  9. 9. Elements of a good plan <ul><li>Goals </li></ul><ul><li>Expected outcomes & ROI </li></ul><ul><li>Communication and buy-in from all stakeholders </li></ul><ul><li>Approach to tackle obstacles to success </li></ul><ul><li>Resources - $$$, people & time </li></ul><ul><li>Hire, contract or train help </li></ul><ul><li>Integration of current marketing and branding </li></ul><ul><li>Clear idea of the target and how to find them </li></ul><ul><li>Personal branding plan for “faces” </li></ul>
  10. 10. Elements of a good plan (cont.) <ul><li>Implementation process </li></ul><ul><li>Content ideas </li></ul><ul><li>Clearly defined roles </li></ul><ul><li>Posting guidelines </li></ul><ul><li>Process to manage timing </li></ul><ul><li>Optimization strategy – keywords, linking, integration </li></ul><ul><li>Integration of the online and offline experience </li></ul><ul><li>Evaluation and monitoring tools </li></ul><ul><li>Reporting </li></ul>
  11. 11. <ul><li>2.0_channel selection </li></ul><ul><li>What do you want out of it? </li></ul><ul><li>Broad reach </li></ul><ul><li>Size of population </li></ul><ul><li>Growth and adoption rates </li></ul><ul><li>Targeted demographic </li></ul><ul><li>Immediacy or nature of interaction </li></ul>
  12. 12. <ul><li>2.1_Shhhhhhhh…this is top secret! </li></ul><ul><li>LinkedIn </li></ul><ul><li>B to B </li></ul><ul><li>41 million users, 200 countries </li></ul><ul><li>50% US population </li></ul><ul><li>Median age = 41 </li></ul><ul><li>Average income = $110K </li></ul><ul><li>Current adoption growth = 69% (as of April) </li></ul>
  13. 13. <ul><li>2.2_Shhhhhhhh…this is top secret! </li></ul><ul><li>Facebook </li></ul><ul><li>B to C </li></ul><ul><li>200 million active users </li></ul><ul><li>33.3% US population </li></ul><ul><li>Median age = 26 </li></ul><ul><li>Only 33% make more than 100K </li></ul><ul><li>Personal, business, non-profits </li></ul><ul><li>Current adoption growth = 699% (as of April) </li></ul>
  14. 14. <ul><li>2.3_Shhhhhhhh…this is top secret! </li></ul><ul><li>Twitter </li></ul><ul><li>B to B, B to C </li></ul><ul><li>7.04 million users </li></ul><ul><li>Median age = 31 </li></ul><ul><li>Current adoption growth = 3,712% (as of April) </li></ul><ul><li>Personal and Business </li></ul>
  15. 15. <ul><li>2.4_channel selection </li></ul>
  16. 16. Founder
  17. 17. <ul><li>Social media is how we share information online. Sometimes we are the audience. And sometimes we are the author. Often we are both. Social media tools include blogs, message boards, podcasts, micro blogs, bookmarks, networks, and wikis.   </li></ul><ul><li>Social media tools enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. </li></ul>
  18. 18. Watch, Listen, Learn http://www.pyzam.com/funnypictures
  19. 19. Experiment
  20. 20. Focus on Relationships http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-puppy-animal-pics/cute-animals-2.html
  21. 21. Begin with the individual. Do business with this guy? Or with this guy?
  22. 22. Be Genuine
  23. 23. Set goals
  24. 24. Integrate http://www.guzer.com/photo/animals_technology.php
  25. 25. Getting Help Option A Target specific projects Option B
  26. 26. Ohio Farm Bureau & Social Media
  27. 27. National Meningitis Association on Facebook
  28. 28. MORPC on Twitter
  29. 29. Manager of the Applications and Development Group
  30. 31. Questions?
  31. 32. Thank you for attending Drive safely!
  32. 33. Thanks again to the sponsors of the luncheon