1.
@Frank_Strong
www.swordandthescript.com
10 Ways to Use @Twitter
to Earn Media Coverage

2.
Advertising
“I’m so
great!”
Public Relations
“He’s so great!”
“He’s so great!”

3.
“…an extra unit of media
publicity from a TMO [traditional
media outlet] approximately
generates an additional 894 new
and 403 repeat sales.”

4.
N = 300; Source: 2020 JOTW Communications Survey
by Ned’s Job of the Week and Sword and the Script Media
75% of PR pros say media
relations is getting harder.
That’s up from 68% in 2019
and 51% in 2018.

5.
If you work in public relations (PR) and
have responsibility for media relations, then
you have in a sense, a professional
obligation to be on Twitter.