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10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation

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If you job is media relations, the people you want to reach are on Twitter. And they are sharing news, yes, but also views, interests, frustrations, and even details like their favorite ice cream flavors. If you want to have a relationship with someone, it starts by understanding what makes them tick and how to make yourself useful for them.

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10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation

  1. 1. @Frank_Strong www.swordandthescript.com 10 Ways to Use @Twitter to Earn Media Coverage
  2. 2. Advertising “I’m so great!” Public Relations “He’s so great!” “He’s so great!”
  3. 3. “…an extra unit of media publicity from a TMO [traditional media outlet] approximately generates an additional 894 new and 403 repeat sales.”
  4. 4. N = 300; Source: 2020 JOTW Communications Survey by Ned’s Job of the Week and Sword and the Script Media 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.
  5. 5. If you work in public relations (PR) and have responsibility for media relations, then you have in a sense, a professional obligation to be on Twitter.

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