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4 Ways to Win Your Competitor's Customer Habits

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4 Ways to Win Your Competitor's Customer Habits

  1. 1. Nir Eyal NirAndFar.com 4 Ways to Use Psychology to Win Your Competition’s Customers Habits
  2. 2. Customer habits are a HUGE competitive advantage. tweetable tweetable When you see this bird, click it to send a quick tweet. (don’t worry, you can still change the text before tweeting)
  3. 3. Companies win by establishing strong habits tweetable
  4. 4. First … What is a habit?
  5. 5. Impulses to do behaviors with little to no conscious thought. Habits are: tweetable
  6. 6. Using a product or service automatically For example:
  7. 7. Habit-Forming Products have HOOKS
  8. 8. HOOKS have 4 parts: NirAndFar.com
  9. 9. To win customer habits from competitors, you need better HOOKS Get the book
  10. 10. There are FOUR ways to win customer habits with better HOOKS tweetable
  11. 11. 1. Faster HOOKS
  12. 12. The faster users pass through a HOOK, the greater the product’s habit-forming potential tweetable
  13. 13. vs. For example : Netflix won habits from Blockbuster Get everyone in the car, go to the store, pick out the movie, pay, drive back home, watch. The movie is sitting on your counter ready to watch.
  14. 14. 2. More frequent HOOKS
  15. 15. Behaviors done more often have a higher habit forming potential Studies show: tweetable
  16. 16. When you remember you need something AND you’re at your computer. Whenever you remember you need something … because you always have your phone. vs. For example : Amazon mobile winning habits from Amazon web
  17. 17. 3. More rewarding HOOKS
  18. 18. Products can change habits when using them feels better – the reward is more rewarding. tweetable
  19. 19. vs. Knowing image self-destructs means people share more interesting pics Facebook is forever so people share less racy, funny, and interesting images For example : Snapchat winning over Facebook users
  20. 20. 4. Easier to enter HOOKS
  21. 21. Removing barriers to entry gets customers into your HOOKS. tweetable
  22. 22. • Complex • Expensive • Download • Easy • Free • Cloud-based For example : Google docs takes on Office vs.
  23. 23. Monopoly of the mind Win with … Faster Higher Frequency More Rewarding Easier to enter HOOKS tweetable
  24. 24. Want more? These slides are based on an essay by Nir Eyal. Click below to read the original article. Read Article
  25. 25. Want even more? Get the book at: NirAndFar.com/GetHooked Read Article

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