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Here's how to capture customer habits away from your competition.
For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
Here's how to capture customer habits away from your competition.
For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html
1.
Nir Eyal
NirAndFar.com
4 Ways to Use Psychology to Win Your
Competition’s Customers Habits
2.
Customer habits are a HUGE
competitive advantage. tweetable
tweetable
When you see this bird, click it to send a quick tweet.
(don’t worry, you can still change the text before tweeting)
3.
Companies win by
establishing strong
habits tweetable
12.
The faster users pass through a
HOOK, the greater the product’s
habit-forming potential
tweetable
13.
vs.
For example :
Netflix won habits from Blockbuster
Get everyone in
the car, go to the
store, pick out the
movie, pay, drive
back home, watch.
The movie is sitting
on your counter
ready to watch.
15.
Behaviors done more often
have a higher habit forming
potential
Studies show:
tweetable
16.
When you remember you
need something AND
you’re at your computer.
Whenever you remember
you need something …
because you always have
your phone.
vs.
For example :
Amazon mobile winning habits from Amazon web
18.
Products can change
habits when using them
feels better – the reward is
more rewarding.
tweetable
19.
vs.
Knowing image
self-destructs means
people share more
interesting pics
Facebook is forever
so people share less
racy, funny, and
interesting images
For example :
Snapchat winning over Facebook users