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Nir Eyal
NirAndFar.com
4 Ways to Use Psychology to Win Your
Competition’s Customers Habits
Customer habits are a HUGE
competitive advantage. tweetable
tweetable
When you see this bird, click it to send a quick twe...
Companies win by
establishing strong
habits tweetable
First …
What is a habit?
Impulses to do
behaviors with little to
no conscious thought.
Habits are:
tweetable
Using a product or
service automatically
For example:
Habit-Forming
Products have
HOOKS
HOOKS have 4 parts:
NirAndFar.com
To win customer habits from
competitors, you need
better HOOKS
Get the book
There are FOUR ways to win
customer habits with better
HOOKS tweetable
1. Faster HOOKS
The faster users pass through a
HOOK, the greater the product’s
habit-forming potential
tweetable
vs.
For example :
Netflix won habits from Blockbuster
Get everyone in
the car, go to the
store, pick out the
movie, pay, d...
2. More frequent HOOKS
Behaviors done more often
have a higher habit forming
potential
Studies show:
tweetable
When you remember you
need something AND
you’re at your computer.
Whenever you remember
you need something …
because you a...
3. More rewarding HOOKS
Products can change
habits when using them
feels better – the reward is
more rewarding.
tweetable
vs.
Knowing image
self-destructs means
people share more
interesting pics
Facebook is forever
so people share less
racy, f...
4. Easier to enter
HOOKS
Removing barriers to entry
gets customers into your
HOOKS.
tweetable
• Complex
• Expensive
• Download
• Easy
• Free
• Cloud-based
For example :
Google docs takes on Office
vs.
Monopoly
of the mind
Win with …
Faster
Higher Frequency
More Rewarding
Easier to enter
HOOKS tweetable
Want more?
These slides are based on an essay by Nir Eyal.
Click below to read the original article.
Read
Article
Want even more?
Get the book at:
NirAndFar.com/GetHooked
Read
Article
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4 Ways to Win Your Competitor's Customer Habits

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Here's how to capture customer habits away from your competition.
For the original article, see: http://www.nirandfar.com/2015/01/competitions-customers.html

Published in: Business
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4 Ways to Win Your Competitor's Customer Habits

  1. 1. Nir Eyal NirAndFar.com 4 Ways to Use Psychology to Win Your Competition’s Customers Habits
  2. 2. Customer habits are a HUGE competitive advantage. tweetable tweetable When you see this bird, click it to send a quick tweet. (don’t worry, you can still change the text before tweeting)
  3. 3. Companies win by establishing strong habits tweetable
  4. 4. First … What is a habit?
  5. 5. Impulses to do behaviors with little to no conscious thought. Habits are: tweetable
  6. 6. Using a product or service automatically For example:
  7. 7. Habit-Forming Products have HOOKS
  8. 8. HOOKS have 4 parts: NirAndFar.com
  9. 9. To win customer habits from competitors, you need better HOOKS Get the book
  10. 10. There are FOUR ways to win customer habits with better HOOKS tweetable
  11. 11. 1. Faster HOOKS
  12. 12. The faster users pass through a HOOK, the greater the product’s habit-forming potential tweetable
  13. 13. vs. For example : Netflix won habits from Blockbuster Get everyone in the car, go to the store, pick out the movie, pay, drive back home, watch. The movie is sitting on your counter ready to watch.
  14. 14. 2. More frequent HOOKS
  15. 15. Behaviors done more often have a higher habit forming potential Studies show: tweetable
  16. 16. When you remember you need something AND you’re at your computer. Whenever you remember you need something … because you always have your phone. vs. For example : Amazon mobile winning habits from Amazon web
  17. 17. 3. More rewarding HOOKS
  18. 18. Products can change habits when using them feels better – the reward is more rewarding. tweetable
  19. 19. vs. Knowing image self-destructs means people share more interesting pics Facebook is forever so people share less racy, funny, and interesting images For example : Snapchat winning over Facebook users
  20. 20. 4. Easier to enter HOOKS
  21. 21. Removing barriers to entry gets customers into your HOOKS. tweetable
  22. 22. • Complex • Expensive • Download • Easy • Free • Cloud-based For example : Google docs takes on Office vs.
  23. 23. Monopoly of the mind Win with … Faster Higher Frequency More Rewarding Easier to enter HOOKS tweetable
  24. 24. Want more? These slides are based on an essay by Nir Eyal. Click below to read the original article. Read Article
  25. 25. Want even more? Get the book at: NirAndFar.com/GetHooked Read Article

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