Tag hr social networking practices-jenny devaughn

474 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tag hr social networking practices-jenny devaughn

  1. 1. Best Social networking Practices <br />Jenny DeVaughn<br />Director, Social Strategy<br />Bernard HODES Group<br />jdevaughn@hodes.com<br />@JennyDeVaughn<br />
  2. 2. 5,741<br />population in my hometown<br />20,230<br />1st Level Connections on LinkedIn <br />
  3. 3. Who Do You Trust?<br />
  4. 4. Personal vs. Professional<br />
  5. 5.
  6. 6. You Are What Google <br />Says You Are<br /><ul><li>http://pipl.com
  7. 7. http://www.google.com/profiles</li></li></ul><li>What is in your social media toolkit?<br />Phone<br />Face-to-face meetings<br />
  8. 8.
  9. 9. Listening & Assessment<br />Strategy: Elements,Ambassadors, Content & Assets<br />Goals & ROI<br />Participation & Integration<br />Monitoring & Optimization<br />Guidelines & Training<br />
  10. 10. 300K+ new <br />users daily<br />500K users<br />50% of active users log on <br />55 mins daily<br />70 million+<br />~50% outside U.S.<br />
  11. 11. 113+ million users worldwide<br />24 hours of video uploaded every minute<br />500K+ users with<br />15.5+ million<br />checkins<br />
  12. 12.
  13. 13.
  14. 14. Social Career Website<br />
  15. 15. LinkedIn<br />
  16. 16. Personalize + Customize!<br />
  17. 17. One-on-One Conversation<br />
  18. 18. Search Jobs and Apply<br />
  19. 19.
  20. 20. My Twitter Profile<br />
  21. 21. Spammer?<br />
  22. 22. Client Case Study<br />
  23. 23. Evaluate Obstacles<br />
  24. 24. Execute Game Plan<br />
  25. 25. Measure Results<br />Social Media Referrals to the Career Website increased by 910% in 2 months <br />Excludes traffic from paid advertising <br />Bounce rate for above mentioned referrals <br />decreased from 33% to 25% <br />
  26. 26. Effects on Employer Brand<br />Social platform participation has dramatically increased<br /> total positive sentiment<br />Initially measured in Online Reputation Audit<br />
  27. 27. Awareness<br />Attention: # of fans, followers, readers, visitors, viewers, members, installs<br />Engagement<br />Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect<br />Conversions<br />Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals<br />
  28. 28.
  29. 29. Thank You!<br />Connect<br />http://www.linkedin.com/in/jennydevaughn<br />Follow<br />http://twitter.com/jennydevaughn<br />Comments or Questions?<br />jdevaughn@hodes.com<br />Please do not distribute this slide deck without written permission.<br />

×