Your SlideShare is downloading. ×
0
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Jan. 15: #2 Social Media: Obama case study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jan. 15: #2 Social Media: Obama case study

586

Published on

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
586
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
36
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Obama hesitant to use it at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  • & comprehensive—he was everywhere in a COORDINATED manner
  • Others spreading your message
  • update
  • According to…?
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Transcript

    • 1. Social media
    • 2. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
    • 3. Example: How Obama became president through social media
    • 4. From this
    • 5. to this…
    • 6. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
    • 7. Because someone may want to spread your message for you… Stencil for a make-your-own Obama message
    • 8. And complex messages are hard to remember. Image stenciled on the street 500m from GlobalGiving’s old headquarters.
    • 9. A complex message: USA government’s bank bailout. (Don’t do this!) ? ? ? ?
    • 10. Your message is a cause! Time is ticking! Give , Donate, Send money now. You must take action . We are competing.
    • 11. Your friends will be the first to adopt your message: my cause  our cause
    • 12. The Biggest Word Is You!
    • 13. A good message will spread. Source: David Wilcox, The Social Reporter
    • 14. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
    • 15. Your supporters need different messages and languages.
    • 16.  
    • 17. Where is this?
    • 18. Where is this? Hint: think strategically!
    • 19. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
    • 20. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
    • 21. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 22. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.
    • 23.  
    • 24. The Internet is about interacting… & dialogue!
    • 25. “ Being on the internet” means….
    • 26. there are A ‘blog’ is one of 200,000,000 conversations happening this minute!
    • 27.  
    • 28. is where all the people are posting and watching video.
    • 29.  
    • 30. Recent survey: A quarter (25%) of “engaged” donors think the organizations they support are NOT honest or ethical!
    • 31. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”
    • 32.  
    • 33. Make your message count (and spread)
    • 34. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 35. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

    ×