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June 11 Hyderabad #2 social media, GG tools

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Bill Brower
Bill Brower
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Social media
What is “Social Media”?
Why is Social Media Important to Your Organization? ,[object Object]
 
A ‘blog’ is one of 200,000,000 conversations happening this minute!
Posting & watching video < 3 minutes!
Spotlight on: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Twitter is growing Particularly internationally
Twitter and GlobalGiving
GlobalGiving Twitter Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating your Twitter community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shorten long links ,[object Object],[object Object],[object Object],[object Object]
Case Study iPad vs. iTampon
Pass along
Pass along  Donations
Initial Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Good ideas spread ,[object Object],[object Object]
[object Object],Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pratham Books Via Beth Kanter
[object Object],Social Media
>60% of the world has access to mobile phones Beneficiary Feedback My solar lamp works great!
Example: How Obama became president through social media
From this
to this…
A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
Your friends will be the first to adopt your message: my cause  our cause
The Biggest Word Is You!
A good message will spread. Source: David Wilcox, The Social Reporter
Your supporters need different messages and languages.
Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”
Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
GlobalGiving Tools for donors to promote projects they love
 
Registries
Registries allow people to endorse/advertize combinations of projects
Gift Cards
Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
Widget
 
[object Object],[object Object],Recurring Donations
 
BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging Practice ,[object Object],[object Object],[object Object],[object Object]
 
How to use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TweetDeck
Twitter Speak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From: “Twitter Best Practices for Nonprofit Organizations” (diosacommunications.com)
Facebook Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From: “Facebook Best Practices for Nonprofit Organizations” (diosacommunications.com)
Facebook Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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June 11 Hyderabad #2 social media, GG tools

Editor's Notes

  1. Who uses FB, Twitter, YouTube, other?
  2. [[update]]
  3. Comes to stand for more than the direct message. People associate so much with these images—well beyond the meaning of “hope” or “progress”
  4. Obama hesitant to use “Yes, we can” at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  5. &amp; comprehensive—he was everywhere in a COORDINATED manner. 1% of the U.S. population donated to Obama’s campaign online
  6. How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  7. Easy to share on soc. Media sites
  8. $310k in ‘09
  9. update
  10. How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  11. Helps manage searches, different groups of friends/followers
  12. Put in full url as link