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Using SOCIAL MEDIAto do FUNDRAISING       Dedicated to SCC       Prepareed by Vi.Tran
Situational analysis      Matures are responsible for 28% of giving      Boomers: 40%      Gen X&Y: 32%   Boomers      >  ...
Situational analysis
Situational analysis                        The importance of                       social media in doing                 ...
Key Questions     TARGET:     Who do you want to follow / friend you?     How do you want to be perceived?
What to DO?    FUNDRAISING = ♥ emotional connected    Do a mix of photos, videos uploading, questions    raising, great li...
What to DO? – 3G  1/ BE GENUINE:     show the personal side of work     emotional driven besides facts given     not just ...
What to DO? – 3G   2/ BE GENEROUS     be a helpful human     listen to what your fans saying and respond     NOT asking fo...
What to DO? – 3G   2/ BE GRATEFUL     blow kisses to your fans     share your success with them     do public thank you   ...
TWITTER  HASHTAG (#)    keywords: #charity #nonprofit #scc #philanthropy    locations: #saigon #hcm #vietnam    event name...
TWITTER  Create your TWITTER COMMUNITY    Start following    Friends    People have same interest    Be followed    People...
TWITTER  TWITTER TIPS    Retweet (RT) & thanks people by @name    1 – 5 well spaced tweet a day    Use http://bit.ly to sh...
THANK YOU
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Using social media to do fundraising

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dedicated for SCC by V.T.

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Using social media to do fundraising

  1. 1. Using SOCIAL MEDIAto do FUNDRAISING Dedicated to SCC Prepareed by Vi.Tran
  2. 2. Situational analysis Matures are responsible for 28% of giving Boomers: 40% Gen X&Y: 32% Boomers > Gen X&Y > Matures
  3. 3. Situational analysis
  4. 4. Situational analysis The importance of social media in doing Fundraising
  5. 5. Key Questions TARGET: Who do you want to follow / friend you? How do you want to be perceived?
  6. 6. What to DO? FUNDRAISING = ♥ emotional connected Do a mix of photos, videos uploading, questions raising, great links inserting, personal sharing AND calls to actions. Keep on 3 tracks DO something = calling to action THINK something = sharing / educating KEEP something = building rapport
  7. 7. What to DO? – 3G 1/ BE GENUINE: show the personal side of work emotional driven besides facts given not just showing shining shine tell stories about your fans indirectly talking to you! “You have to stimulate an emotional incentive for people – so they feel a sense of pride and joy when they forward your organisation’s story to their friends.” (Logan Smalley)
  8. 8. What to DO? – 3G 2/ BE GENEROUS be a helpful human listen to what your fans saying and respond NOT asking for help BUT tell them what you want in specific give people multiple ways to feel good about being involved to your cause donate spread the word host a fundraiser offer matching funds feature the project on their blog/social network provide other creative ideas for the campaign
  9. 9. What to DO? – 3G 2/ BE GRATEFUL blow kisses to your fans share your success with them do public thank you include/empower your fans they will stand by you
  10. 10. TWITTER HASHTAG (#) keywords: #charity #nonprofit #scc #philanthropy locations: #saigon #hcm #vietnam event name: #worldbeauty #olympic topics: #climate #education #politics to be easy to be appeared in search
  11. 11. TWITTER Create your TWITTER COMMUNITY Start following Friends People have same interest Be followed People will follow you if you do these things: be authentic tweet what you know fill out a profile don’t market or be “spammy”
  12. 12. TWITTER TWITTER TIPS Retweet (RT) & thanks people by @name 1 – 5 well spaced tweet a day Use http://bit.ly to shorten links Do http://twtpoll.com poll followers Tweet interesting stats, inspiring quotes Repeat popular tweets Start discussion with prominent bloggers Use formatting to highlight (bold, underline) Focus on visual language Play off popular topic: search in twitter
  13. 13. THANK YOU

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