Professional Services Marketing & Branding:LinkedIn Basicsfor Professionals.How to use LinkedIn to jump-start yourprofessi...
Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsAbout Josh Miles:                          ...
Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsTweet along!      @joshmiles      @milesdes...
Are you using LinkedIn for your business?“ y clients don’t M use social media.”          // branding for professional serv...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsAre you sure?      LinkedIn is chocked full ...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsDon’t confuse your client(a person)...For th...
Professional Services Marketing  Branding // LinkedIn Basics for Professionals                           // branding for p...
Professional Services Marketing  Branding // LinkedIn Basics for Professionals                           // branding for p...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsThe number of people youconnect with is up t...
Why aren’t you making better use of LinkedIn?“ hat will being W on LinkedIn do for me?”          // branding for professio...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsResume Replacement.      - Your professional...
So, is this making sense yet?“ kay, help me get O started… What is essential  what are the basics?”          // branding f...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsGet your Profile Ready      - Strive for a 1...
Professional Services Marketing  Branding // LinkedIn Basics for Professionals      -  rite recommendations—make it a habi...
But you know, it’s not just about your profile…“ hat can I W learn from other users?”          // branding for professiona...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsLearn from other members      -“Updates” sho...
For free, you see these kinds of analytics:         // branding for professional services.
// branding for professional services.
// branding for professional services.
// branding for professional services.
I see you’re catching on…“ ell me more!” T          // branding for professional services.
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsExplore additional features      Create poll...
What else do you want to know?“ ’m hearing what I I should do, but what to avoid?         // branding for professional ser...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsOn LinkedIn, please don’t:      … ake generi...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsMake LinkedIn work for YOU!      - Should yo...
Be Bold!Learn more aboutLinkedIn, Social Media,Marketing,  Branding inmy new book, Bold Brand.Coming soon—summer2012. Sign...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsWant more info?      - Copy of today’s slide...
Training?Social Media 101- Health of your firm’s social media activity.- How do you stack up? Customized Report.- Tips to ...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsQA // Share your storieshttp://www.slideshar...
Professional Services Marketing  Branding // LinkedIn Basics for ProfessionalsThank you!      Josh Miles	      milesdesign...
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Linked in basics-for-professional-services-firms

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Linked in basics-for-professional-services-firms

  1. 1. Professional Services Marketing & Branding:LinkedIn Basicsfor Professionals.How to use LinkedIn to jump-start yourprofessional image on Social Media.Presented by:Josh Miles, Principal // branding for professional services.
  2. 2. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsAbout Josh Miles: Principal of Miles Design: Brand Strategy and Design for Professional Services; Entrepreneur, Speaker, and Author of Bold Brand (2012 CMI Books) // branding for professional services. @joshmiles #MD_brand 2
  3. 3. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsTweet along! @joshmiles @milesdesign #MD_brand // branding for professional services. @joshmiles #MD_brand 3
  4. 4. Are you using LinkedIn for your business?“ y clients don’t M use social media.” // branding for professional services.
  5. 5. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsAre you sure? LinkedIn is chocked full of professionals! - Over 150 Million unique users. - hances are, a few of them are your C clients too. // branding for professional services. @joshmiles #MD_brand 5
  6. 6. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsDon’t confuse your client(a person)...For their employer(an institution)! // branding for professional services. @joshmiles #MD_brand 6
  7. 7. Professional Services Marketing Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 7
  8. 8. Professional Services Marketing Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 8
  9. 9. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsThe number of people youconnect with is up to you. Google is said to pay more attention to profiles with 500+ connections. You have to decide if you’ll accept anyone, or only people you know. // branding for professional services. @joshmiles #MD_brand 9
  10. 10. Why aren’t you making better use of LinkedIn?“ hat will being W on LinkedIn do for me?” // branding for professional services.
  11. 11. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsResume Replacement. - Your professional hub - xperience, skills, work history, E publications, tweets, slides, and more. - Make and accept referrals // branding for professional services. @joshmiles #MD_brand 11
  12. 12. So, is this making sense yet?“ kay, help me get O started… What is essential what are the basics?” // branding for professional services.
  13. 13. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsGet your Profile Ready - Strive for a 100% complete profile. - LinkedIn constantly adds new features - ave a good, hi-res image—people are H more likely to connect to a good photo vs. no photo/bad photo/object/kid/animal - Headline—be compelling and direct // branding for professional services. @joshmiles #MD_brand 13
  14. 14. Professional Services Marketing Branding // LinkedIn Basics for Professionals - rite recommendations—make it a habit W - ell people what you’re up to—share and T post helpful information - onnect to your company, but be sure C you’re all connecting to the same one, not a default page. - pdate your company page too… U // branding for professional services. @joshmiles #MD_brand 14
  15. 15. But you know, it’s not just about your profile…“ hat can I W learn from other users?” // branding for professional services.
  16. 16. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsLearn from other members -“Updates” shows you other posts - ee who viewed your page. S For more in-depth analytics and info, try premium for $8-50/month - Basic / free works great for most people - Ask trusted connections for referrals // branding for professional services. @joshmiles #MD_brand 16
  17. 17. For free, you see these kinds of analytics: // branding for professional services.
  18. 18. // branding for professional services.
  19. 19. // branding for professional services.
  20. 20. // branding for professional services.
  21. 21. I see you’re catching on…“ ell me more!” T // branding for professional services.
  22. 22. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsExplore additional features Create polls / Join or start a Group - start small - populate the group - invite close contacts - grow the conversation - open up the invitations // branding for professional services. @joshmiles #MD_brand 22
  23. 23. What else do you want to know?“ ’m hearing what I I should do, but what to avoid? // branding for professional services.
  24. 24. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsOn LinkedIn, please don’t: … ake generic connection requests— m personalize to fit the relationship. …b lindly accept everyone. Understand who is asking to connect with you, and why. …eave your settings as default. Decide l what notifications and updates you want. // branding for professional services. @joshmiles #MD_brand 24
  25. 25. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsMake LinkedIn work for YOU! - Should you tie in your Twitter feed? - Add other third party services? - on’t overwhelm yourself to begin. D - Set a time limit daily / weekly - One hour a week is probably great! // branding for professional services. @joshmiles #MD_brand 25
  26. 26. Be Bold!Learn more aboutLinkedIn, Social Media,Marketing, Branding inmy new book, Bold Brand.Coming soon—summer2012. Sign up for info:boldbrand.milesdesign.com // branding for professional services.
  27. 27. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsWant more info? - Copy of today’s slides? - Free Social Media Chapter (coming soon) - More? // branding for professional services. @joshmiles #MD_brand 27
  28. 28. Training?Social Media 101- Health of your firm’s social media activity.- How do you stack up? Customized Report.- Tips to improve: Twitter, LinkedIn, Blogging, more // branding for professional services.
  29. 29. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsQA // Share your storieshttp://www.slideshare.net/milesdesign // branding for professional services. @joshmiles #MD_brand 29
  30. 30. Professional Services Marketing Branding // LinkedIn Basics for ProfessionalsThank you! Josh Miles milesdesign.com 317.915.8693 @joshmiles http://www.linkedin.com/in/joshuamiles // branding for professional services. @joshmiles #MD_brand 30

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