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How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Requirements   ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Due Diligence?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Due Diligence Requirements  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical donors   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical user behavior   ,[object Object],[object Object],[object Object]
Where does GG traffic come from?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do donors navigate on GlobalGiving?
 
 
Browsing results...  Results are ranked by popularity among givers and by project leader updates
Above-the-fold view
 
What makes a good project page?   ,[object Object],[object Object],[object Object],[object Object],[object Object],What do donors want to see?
How To Write Great Projects 1.  Make the project title clear, concise, and descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2.  Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3.  Be the eyes for your potential donors 4.  Have a clear, concise summary of your project 5.  Make sure your project description is easy to understand 6.  Set a realistic funding goal  Pictures: Faces Choose main photo with care Appears on top of page & in search results Donors: Most important info on GG Clear description of project activities & the impact donations will have Donors respond to smaller goals ($3,000, $5,000, $10,000) If you get fully funded, you can always post another project(s)
Donors’ eyes go here first
The median donation size is $30.  Givers want to see options above and below $50.
Donors’ eyes go here next!
GlobalGivers want to hear: what is your organization’s goal? a communications platform
How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Open Access Challenges   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Access Challenges   ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
the winners
these did not earn a spot on globalgiving
Try, try again.
Everyone has different strengths  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Critical Exposure” Approach   Champion Champion Champion Champion Champion Champion Champion Critical Exposure
The “Critical Exposure” Approach   “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG
The next Open Access Challenge is March 25-April 26 Due diligence documents are due February 22
Green Open Access Challenge  in April For projects that address climate change Details TBA
How to succeed on GlobalGiving   ,[object Object],[object Object],[object Object],[object Object],[object Object]
I’m on GG. Now what?   ,[object Object],[object Object],[object Object],[object Object]
Project Updates ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What makes a good project update?   ,[object Object],[object Object],[object Object],[object Object],All this engages donors & encourages repeat giving ,[object Object]
An exemplary project update   “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins.  All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently  - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes.  So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids.  Problem
Why update? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Improve your search ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Organizational Documentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Certifications ,[object Object],[object Object]
Financial Documentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personnel and Financial holdings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program Materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letter of Reference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GlobalGiving Compliance Policies ,[object Object],[object Object],[object Object],[object Object]

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Feb. 19 #3 Succeeding On GlobalGiving

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  • 13. How do donors navigate on GlobalGiving?
  • 14.  
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  • 16. Browsing results... Results are ranked by popularity among givers and by project leader updates
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  • 20. How To Write Great Projects 1. Make the project title clear, concise, and descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors 4. Have a clear, concise summary of your project 5. Make sure your project description is easy to understand 6. Set a realistic funding goal Pictures: Faces Choose main photo with care Appears on top of page & in search results Donors: Most important info on GG Clear description of project activities & the impact donations will have Donors respond to smaller goals ($3,000, $5,000, $10,000) If you get fully funded, you can always post another project(s)
  • 21. Donors’ eyes go here first
  • 22. The median donation size is $30. Givers want to see options above and below $50.
  • 23. Donors’ eyes go here next!
  • 24. GlobalGivers want to hear: what is your organization’s goal? a communications platform
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  • 30. these did not earn a spot on globalgiving
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  • 33. The “Critical Exposure” Approach Champion Champion Champion Champion Champion Champion Champion Critical Exposure
  • 34. The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG
  • 35. The next Open Access Challenge is March 25-April 26 Due diligence documents are due February 22
  • 36. Green Open Access Challenge in April For projects that address climate change Details TBA
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  • 41. An exemplary project update “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem
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Editor's Notes

  1. Specific to GG, but many tips applicable to all online interactions and fundraising
  2. Special process for for-profit orgs
  3. May sound like no one’s donating, but about the same for those who donate
  4. update
  5. update
  6. Title: Who is benefiting, how are they benefiting and where are they?
  7. Ave. (’09): $194