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The Revolution Will Be Tweeted

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Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering.

Follow up with us on Twitter:
@hollyhight
@robinpnw

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The Revolution Will Be Tweeted

  1. 1. “Every generation needs a new revolution.” Thomas Jefferson<br />
  2. 2. The Bread Revolution Will Be Tweeted<br />What’s the point?<br />Relationships.<br />Group discussion<br />Practicum<br />The Anthropology<br />Building the movement<br />Holly Hight <br />California field organizer<br />twitter.com/hollyhight<br />Robin Stephenson<br />Western region field organizer<br />twitter.com/robinpnw<br />
  3. 3. Questions?<br />Submit questions to Angela via index cards.<br />Follow Ang on Twitter @Cws_Ang<br />
  4. 4. WHAT’S THE POINT OF SOCIAL MEDIA?<br />
  5. 5. Social media is a way to…<br />
  6. 6. <ul><li>Anyone can be a publisher, a reporter, an artist…
  7. 7. Even an activist or a citizen philanthropist!</li></ul>Gotta share video<br />Why are we so, so excited?<br />
  8. 8. Tensions<br />
  9. 9. What’s the point of using social media for Bread?<br />
  10. 10. Facebook! Twitter!I’m overwhelmed!<br />Twitter 101<br />People you may not know, but you want to get to know.<br />Facebook 101<br />People you know, but you may not want to know about them.<br />
  11. 11. TESTIFY TO THE POWER!<br />
  12. 12. Crowd Sourcing*: What does social media mean to you?<br />It’s about relationships.<br />As you can see, Robin & I are FB best friends forever (BFFs).<br />I assure you that these 24 comments were not all from Robin.<br />* Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.<br />
  13. 13. It’s all about relationships.<br />It’s about relationships.<br />
  14. 14. It’s all about relationships.<br />It’s about relationships.<br />
  15. 15. 10,000 fans.<br />It’s about relationships.<br />
  16. 16. PRACTICUM<br />
  17. 17. THE ANTHROPOLOGY<br />
  18. 18. Community <br />Participant Observation<br />Network Ties<br />Identify creation<br />
  19. 19. Different Communities<br />#socialmedia<br />#budget<br />Anthro<br />#extrexepoverty<br />Bread<br />For the <br />World<br />#hunger<br />#poverty<br />#PDX<br />#OR<br />#Development<br />#foreignaid<br />#modernizeaid<br />Agriculture & Food<br />
  20. 20. Maslow’s Hierarchy of Needs<br />Self-actualization<br />Esteem<br />Love/Belonging<br />Safety<br />Physiological<br />
  21. 21. Good Behavior<br /> shared experience<br /> authenticity<br /> dialogue <br />Bad Behavior<br />shouting<br />name calling<br />TMI<br />Norms<br />
  22. 22. Klout<br />Hootsuite analytics<br />Network Mapping<br />Read Blogs<br />Practice<br />Data<br />
  23. 23. COMMUNITY ORGANIZING & SOCIAL MEDIA<br />
  24. 24. Citizen Engagement Laboratory<br />Drop Glen Beck Campaign<br />Target Audience: empower to connect to decision makers<br />Online & Offline<br />Case Study<br />
  25. 25. “A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”<br />Beth Kanter & Alisson Fines, The Networked Nonprofit<br />FREE AGENT<br />
  26. 26. With gratitude: Hacked via Beth Kanter who hacked via David Armano<br />The Micro-Sociology of Networks: http://darmano.typepad.com/<br />How to Change the Politics of Hunger<br />
  27. 27. Free Agency and Bread<br />Engage <br />Selective RT or personalized sharing<br />Chat participation<br />Local connection – news media, outreach, events<br />Find influencers in your city or state<br />
  28. 28. Be strategic<br />Know your audience<br />ENGAGE your community<br />Integrate tools!<br />Facebook / Twitter / Meet Up / Google Groups / Blog<br />DRIVE TRAFFIC to BREAD.<br />Bread Teams<br />Flour Power! Bread’s Softball Team<br />
  29. 29. Bread Social Media<br /> Subscribe to our RSS feed at www.bread.org<br />
  30. 30. Robin Stephenson <br />@robinpnw<br />Holly Hight<br />@hollyhight<br />@bread4theworld<br />www.facebook.com/breadfortheworld<br />

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