Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Revolution Will Be Tweeted


Published on

Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering.

Follow up with us on Twitter:

  • Be the first to comment

  • Be the first to like this

The Revolution Will Be Tweeted

  1. 1. “Every generation needs a new revolution.” Thomas Jefferson<br />
  2. 2. The Bread Revolution Will Be Tweeted<br />What’s the point?<br />Relationships.<br />Group discussion<br />Practicum<br />The Anthropology<br />Building the movement<br />Holly Hight <br />California field organizer<br /><br />Robin Stephenson<br />Western region field organizer<br /><br />
  3. 3. Questions?<br />Submit questions to Angela via index cards.<br />Follow Ang on Twitter @Cws_Ang<br />
  5. 5. Social media is a way to…<br />
  6. 6. <ul><li>Anyone can be a publisher, a reporter, an artist…
  7. 7. Even an activist or a citizen philanthropist!</li></ul>Gotta share video<br />Why are we so, so excited?<br />
  8. 8. Tensions<br />
  9. 9. What’s the point of using social media for Bread?<br />
  10. 10. Facebook! Twitter!I’m overwhelmed!<br />Twitter 101<br />People you may not know, but you want to get to know.<br />Facebook 101<br />People you know, but you may not want to know about them.<br />
  11. 11. TESTIFY TO THE POWER!<br />
  12. 12. Crowd Sourcing*: What does social media mean to you?<br />It’s about relationships.<br />As you can see, Robin & I are FB best friends forever (BFFs).<br />I assure you that these 24 comments were not all from Robin.<br />* Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.<br />
  13. 13. It’s all about relationships.<br />It’s about relationships.<br />
  14. 14. It’s all about relationships.<br />It’s about relationships.<br />
  15. 15. 10,000 fans.<br />It’s about relationships.<br />
  16. 16. PRACTICUM<br />
  17. 17. THE ANTHROPOLOGY<br />
  18. 18. Community <br />Participant Observation<br />Network Ties<br />Identify creation<br />
  19. 19. Different Communities<br />#socialmedia<br />#budget<br />Anthro<br />#extrexepoverty<br />Bread<br />For the <br />World<br />#hunger<br />#poverty<br />#PDX<br />#OR<br />#Development<br />#foreignaid<br />#modernizeaid<br />Agriculture & Food<br />
  20. 20. Maslow’s Hierarchy of Needs<br />Self-actualization<br />Esteem<br />Love/Belonging<br />Safety<br />Physiological<br />
  21. 21. Good Behavior<br /> shared experience<br /> authenticity<br /> dialogue <br />Bad Behavior<br />shouting<br />name calling<br />TMI<br />Norms<br />
  22. 22. Klout<br />Hootsuite analytics<br />Network Mapping<br />Read Blogs<br />Practice<br />Data<br />
  24. 24. Citizen Engagement Laboratory<br />Drop Glen Beck Campaign<br />Target Audience: empower to connect to decision makers<br />Online & Offline<br />Case Study<br />
  25. 25. “A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”<br />Beth Kanter & Alisson Fines, The Networked Nonprofit<br />FREE AGENT<br />
  26. 26. With gratitude: Hacked via Beth Kanter who hacked via David Armano<br />The Micro-Sociology of Networks:<br />How to Change the Politics of Hunger<br />
  27. 27. Free Agency and Bread<br />Engage <br />Selective RT or personalized sharing<br />Chat participation<br />Local connection – news media, outreach, events<br />Find influencers in your city or state<br />
  28. 28. Be strategic<br />Know your audience<br />ENGAGE your community<br />Integrate tools!<br />Facebook / Twitter / Meet Up / Google Groups / Blog<br />DRIVE TRAFFIC to BREAD.<br />Bread Teams<br />Flour Power! Bread’s Softball Team<br />
  29. 29. Bread Social Media<br /> Subscribe to our RSS feed at<br />
  30. 30. Robin Stephenson <br />@robinpnw<br />Holly Hight<br />@hollyhight<br />@bread4theworld<br /><br />