Jan. 15: #1 Introduction To GlobalGiving & Our Tools

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  • All the buzzwords
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  • Your page is the full expression of your message. You need to draw people to it through a pared down but still effective message.
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  • Donors & beneficiaries. We hope to be able to facilitate beneficiary feedback on GG in the coming year through SMS-to-web
  • Kind of informal fundraiser: Critical Exposure approach
  • Jan. 15: #1 Introduction To GlobalGiving & Our Tools

    1. 1. Online Fundraising Workshop Phnom Penh, Cambodia January 15 th , 2010 Bill Brower Field Program Officer bbrower@globalgiving.org Skype: wsbrower Twitter: GlobillGiving Cambodia mobile: 0978572895
    2. 2. What is GlobalGiving?
    3. 3. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
    4. 4. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
    5. 5. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
    6. 6. <ul><li>GlobalGiving is: </li></ul><ul><li>An opportunity for you to actively seek individual donors for a specific project </li></ul><ul><li>An online platform to promote your project and receive funds directly </li></ul><ul><li>A direct communication link to donors </li></ul><ul><li>An innovative approach to development: </li></ul><ul><li>bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing </li></ul>
    7. 7. <ul><li>GlobalGiving is NOT: </li></ul><ul><li>A grantmaking organization </li></ul><ul><li>A source of money for administrative costs </li></ul><ul><li>A hands-off tool </li></ul>
    8. 8. Fundraising success on GlobalGiving 2008 >1000!
    9. 9. GlobalGiving’s History <ul><li>Founded in 2003 by 2 World Bank Executives </li></ul><ul><li>Our Vision Unleash the potential of people around the world to make positive change happen. </li></ul><ul><li>Our Mission Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them. </li></ul>
    10. 10. GlobalGiving Today 25+ employees · 100+ volunteers · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
    11. 11. Corporate partners
    12. 12. Sponsor organizations
    13. 13. Who are typical GG donors? <ul><li>The “soccer mom” </li></ul><ul><li>Tend to be women </li></ul><ul><li>30-40s </li></ul><ul><li>Coastal </li></ul><ul><li>Urban </li></ul><ul><li>Socially & env. conscious </li></ul><ul><li>Well educated </li></ul><ul><li>The “young professional” </li></ul><ul><li>20-30s </li></ul><ul><li>International experience </li></ul><ul><li>Internet savvy </li></ul>
    14. 14. US media exposure & opportunities <ul><li>Zimkids in NYTimes Giving Section-November 2009 </li></ul><ul><ul><li>“ GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.” </li></ul></ul><ul><li>Projects on Oprah.com-October 2009 </li></ul><ul><ul><li>Noon meals improves learning for girls in Burkina Faso </li></ul></ul><ul><ul><li>Affordable sanitary pads for 1500 ugandan girls </li></ul></ul>
    15. 15. <ul><li>GlobalGiving provides: </li></ul><ul><li>Web presence </li></ul><ul><li>Online tools for connecting to donors </li></ul><ul><li>Project leader newsletter </li></ul><ul><li>Credibility </li></ul><ul><li>Trainings (online and in-person) </li></ul><ul><li>Campaigns </li></ul><ul><li>Connections to corporate giving </li></ul><ul><li>Source for other foundations looking for good projects </li></ul><ul><li>Media exposure </li></ul><ul><li>Fiscal sponsorship (for-profits) </li></ul><ul><li>Tax deductibility (U.S., U.K.) </li></ul>
    16. 16. <ul><li>Best way to succeed on GlobalGiving: </li></ul><ul><li>Get help from your friends – here and abroad </li></ul><ul><ul><li>The more people carrying your message, the further it goes </li></ul></ul><ul><li>Read all GG communications </li></ul><ul><li>Update frequently! </li></ul><ul><li>Stay in touch, keep information up-to-date </li></ul><ul><li>Have fun! </li></ul>
    17. 17. How do donors navigate on GlobalGiving?
    18. 20. Browsing results... Results are ranked by popularity among givers and by project leader updates
    19. 21. Above-the-fold view
    20. 23. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
    21. 24. GlobalGiving is part of your social media approach to fundraising <ul><li>On GlobalGiving </li></ul><ul><li>Project updates </li></ul><ul><li>Fundraising tool </li></ul><ul><li>Tell-a-friend tool </li></ul><ul><li>Widgets </li></ul><ul><li>Giftcards </li></ul>Other Blogs Youtube (videos) Podcasting Twitter (SMS messages about your cause)
    22. 25. Did you know about the tools givers use to promote projects they love?
    23. 27. Gift Cards
    24. 28. Registries
    25. 29. Registries allow people to endorse/advertise combinations of projects
    26. 30. Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media. Fundraisers
    27. 31. Widget
    28. 34. GlobalGiving wants every organization to succeed. We provide the tools. You set your goals. The more you include the people you serve in the process, the more you succeed in the social media world.
    29. 35. <ul><li>All these tools are designed to create community and to allow you to communicate directly with your donors. </li></ul><ul><li>Why is this important? </li></ul>
    30. 38. <ul><li>campaigns </li></ul>
    31. 39. <ul><li>Recurring donations </li></ul>
    32. 41. <ul><li>[[my FB page w/# friends </li></ul>

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