SBMU Laycock Social Media

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From SBMU in September ’08. One hour presentation on the basics of Social Media. What it is, how it works and the most popular social media outlets for companies to get involved in. Heavy emphasis on using social media for listening and conversation rather than for direct channel marketing.

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SBMU Laycock Social Media

  1. 1. Social Media Marketing
  2. 2. How Marketers Communicate
  3. 3. How People Communicate
  4. 4. Remember Main Street … .How did we used to build business?
  5. 5. What is Social Media?
  6. 6. Social Media is Essential in Recession
  7. 7. People’s Conversations Give Insight
  8. 8. Breakdown of Social Media Users 40% of critics are creators Collectors skew 60/40 male Collectors are high income Top 3 equally likely = WOM
  9. 9. Understand Your Target Audience http://www.forrester.com/Groundswell/profile_tool.html 58 year old homemaker in the US 27 year old single male US v. UK 31 year old working mother
  10. 10. Understanding Trust 83% trust friends 50% trust strangers Source: Forrester Research
  11. 11. A Note About Gender… Women are three times more likely to share personal stories with a friend than men. But wait a minute…. Women guard their contacts Allow them to retain full control of the message or discount…
  12. 12. Developing a Corporate Strategy
  13. 13. Building the Persona or the Brand? Who or what do you want people to talk about…
  14. 14. What Do You Want to Get Out of it?
  15. 15. Let Your Team Play to Their Strengths… I’ve got a great speaking voice… I have a knack for building solutions… I am an excellent teacher and communicator… I love to tell a story with pictures… I read all the news that’s fit to print… I have a lot to say and I love an audience…
  16. 16. Who’s Already Playing
  17. 17. Divide and Conquer
  18. 18. Rules of Engagement Don’t be that guy. (You know the one…)
  19. 19. The Bleeding Edge Rat Race Keeping up is impossible…
  20. 20. Social Media Launchpoint: Flickr <ul><li>Which Impacts You More? </li></ul>“ Of all of our inventions for mass communication, pictures still speak the most universally understood language.” - Walt Disney
  21. 21. Flickr – An Engaged Community
  22. 22. Flickr – Links that Deliver
  23. 23. So Many Reasons to Love Flickr… <ul><li>Learn the tools… </li></ul><ul><ul><li>http://www.quickonlinetips.com/archives/2005/03/great-flickr-tools-collection/ </li></ul></ul>
  24. 24. Social Media Launch Point: Twitter
  25. 25. Twitter – Create Your Listening Board
  26. 26. Twitter as a News Source…
  27. 27. The Power of the ReTweet
  28. 28. So Many Reasons to Love Twitter… <ul><li>Learn the ropes… </li></ul><ul><ul><li>“ From Twits to Tweeple” a Five Part Series at Search Engine Guide </li></ul></ul>
  29. 29. Social Media Launch Point: YouTube
  30. 30. YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400
  31. 31. So Many Reasons to Love YouTube…
  32. 32. Social Media Launch Point - Networks
  33. 33. Leverage Them Properly… Let people become your friends
  34. 34. So Many Things to Love about Social Networks
  35. 35. The Value Triangle
  36. 36. <ul><li>People will talk about you or your company. </li></ul><ul><li>The question is; will you listen and respond? </li></ul>Don’t let fear hold you back

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