Using social media to promote your cause

1,456 views

Published on

a.k.a. "Don't Push the River '09"
a.k.a. 5 aspects of effective networks

Presentation for projects in the Digital Media and Learning Competition.

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,456
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Using social media to promote your cause

  1. 1. Using social networks to promote your cause a.k.a. “Don’t push the river, it flows by itself.” Ruby Sinreich Director of New Media Strategy
  2. 2. MySpace and Facebook didn’t invent social networks.
  3. 3. We already had “social marketing” too. So... what makes networks into “swarms?”
  4. 4. <ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sharing Culture </li></ul><ul><li>Network Awareness </li></ul>Five elements of effective networks:
  5. 5. Strong social ties Personal relationships Trust Awareness 1
  6. 6. Meetups, conferences, parties http://environment.meetup.com http://www.flickr.com/photos/rbucich/3623885548
  7. 7. Online social networks (duh)
  8. 8. Common story Shared language Collective narrative 2
  9. 9. Community-created ad messages After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, &quot;Obamacan.&quot; www.obamain30seconds.org & www.bushin30seconds.org
  10. 10. Collective editing, hive mind?
  11. 11. Being unique… together www.friendsforpeace.org & www.sorryeverybody.com
  12. 12. Dense communication grid <ul><ul><li>Facebook, Twitter, Blogs </li></ul></ul><ul><ul><li>E-mail, IM </li></ul></ul><ul><ul><li>Phone, SMS </li></ul></ul><ul><ul><li>Face-to-face </li></ul></ul>3
  13. 13. Feeds (Facebook, RSS, etc.)
  14. 14. Blogs build community, not just online http://www.dailyKOS.com
  15. 15. Netroots Nation on the web, in Second Life, & in person
  16. 16. Culture of sharing Data, information Skills & expertise Money Space 4
  17. 17. Sharing knowledge http://en.wikipedia.org/wiki/Climate_change
  18. 18. Sharing skillz to make great software
  19. 19. Network awareness Feeling like a member Knowing what the network is for 5
  20. 20. Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”
  21. 21. <ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sharing Culture </li></ul><ul><li>Network Awareness </li></ul>One more time...
  22. 22. Examples
  23. 23. Twitter: socialblogsharingmobilenetwork
  24. 24. “ You lie!” In the week after Wilson's outburst, Miller had raised $1.6 million, about three times his 2008 campaign, while Wilson raised $1.8 million. - Wikipedia   The Democratic National Committee reportedly raised $1 million the day after Obama's speech, a haul credited in part to outrage over Wilson's outburst. - Newsweek
  25. 25. Want more? <ul><li>More examples, comments, ideas: hastac.org/tag/networks lotusmedia.org/5things netcentriccampaigns.org </li></ul><ul><li>Contact me: e-mail = ruby.s@duke.edu IM = rs178@jabber.duke.edu phone = 919-883-5224 </li></ul>

×