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Mar 26 #2 Social Media, Gg Tools


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Mar 26 #2 Social Media, Gg Tools

  1. 1. Social media
  2. 2. Why is Social Media Important to Your Organization? <ul><li>76% of givers are motivated by friends and family </li></ul>
  3. 4. A ‘blog’ is one of 200,000,000 conversations happening this minute!
  4. 5. Posting and watching video. < 3 minutes!
  5. 6. Spotlight on: Twitter <ul><li>http:// </li></ul><ul><li>Micro-blogging platform </li></ul><ul><li>You send updates or “tweets” up to 140 characters </li></ul><ul><li>Your tweets are received by your followers – people who opt-in to receive your updates </li></ul><ul><li>You receive Tweets from people you are following </li></ul><ul><li>Unlike Facebook, following is not always reciprocal </li></ul><ul><li>Twitter is now the 2 nd most popular social network </li></ul><ul><li>You can Tweet from your phone </li></ul>
  6. 9. Twitter is growing Growing internationally
  7. 10. Twitter and GlobalGiving
  8. 11. GlobalGiving Twitter Goals <ul><li>Develop community/network </li></ul><ul><li>Empower people to be ambassadors </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Create content </li></ul><ul><li>Provide news </li></ul><ul><li>Promote GlobalGiving opportunities (donation, campaigns, Opens, partners, etc.) </li></ul>
  9. 12. How to use Twitter <ul><li>Create searches </li></ul><ul><ul><li>Monitor the topics or people you’re interested in </li></ul></ul><ul><ul><li>Helps you join/find conversations </li></ul></ul><ul><ul><li>Helps you find the people in your space </li></ul></ul><ul><ul><li>Helps you gain legitimacy </li></ul></ul>
  10. 13. How to use Twitter <ul><li>Hashtag (#) </li></ul><ul><ul><li>Dramatically increases your reach </li></ul></ul><ul><ul><li>Expands beyond your network </li></ul></ul><ul><ul><li>Includes you in the conversation </li></ul></ul><ul><ul><li>Search ahead if you’re unsure </li></ul></ul><ul><ul><li>Examples : </li></ul></ul><ul><ul><ul><li>Keywords: #charity #nonprofit #philanthropy </li></ul></ul></ul><ul><ul><ul><li>Locations: #kenya #dc #africa #india </li></ul></ul></ul><ul><ul><ul><li>Events: #ramadan #taiwanfloods #hyatt4good </li></ul></ul></ul><ul><ul><ul><li>Topics: #climate #olympics #coldplay </li></ul></ul></ul>
  11. 14. TweetDeck
  12. 15. Creating your Twitter community <ul><li>Start Following </li></ul><ul><ul><li>Your friends (people find by name) </li></ul></ul><ul><ul><li>People with common interests (people find by topic) </li></ul></ul><ul><li>Be followed </li></ul><ul><ul><li>People will follow you if you do these things: </li></ul></ul><ul><ul><ul><li>Be authentic </li></ul></ul></ul><ul><ul><ul><li>Tweet what you know </li></ul></ul></ul><ul><ul><ul><li>Fill out a profile </li></ul></ul></ul><ul><ul><ul><li>Don’t market or be “spammy” </li></ul></ul></ul>
  13. 16. Twitter Speak <ul><li>How to communicate on twitter </li></ul><ul><li>Keep it to 140 characters (or 120 to be “Retweet-friendly”) </li></ul><ul><li>For long url’s make them shorter using </li></ul><ul><ul><li>A url like this: </li></ul></ul><ul><ul><li>Now looks like this: </li></ul></ul><ul><li>Twitter speak and common symbols </li></ul><ul><li>@ means you’re talking to or about someone </li></ul><ul><li># means you’re labeling something </li></ul><ul><li>RT means you’re Re-Tweeting something </li></ul><ul><li>via means you’re repeating a message that you read first from someone else </li></ul><ul><li>Direct message (DM) is a private message between 2 users </li></ul>
  14. 17. Case Study iPad vs. iTampon
  15. 18. Pass along
  16. 19. Pass along  Donations
  17. 20. Impact <ul><li>40 donations, $1,676 raised </li></ul><ul><ul><li>62% Twitter </li></ul></ul><ul><ul><li>38% Facebook </li></ul></ul><ul><li>“ ReTweet Reach”: 349,000 on 1/28 </li></ul><ul><li>“ Mentions Reach”: 357,000 on 1/28 </li></ul><ul><li>In recent weeks Twitter has been our #1 referrer </li></ul><ul><ul><li>35% of all referral traffic to the site </li></ul></ul><ul><ul><li>13% of all traffic to the site </li></ul></ul>
  18. 21. <ul><li>Use for program goals </li></ul>Social Media
  19. 22. <ul><li>Indian NGO publisher promoting </li></ul><ul><li>child literacy </li></ul><ul><li>Read about a group of kids in </li></ul><ul><li>Kolkata that went with a van full </li></ul><ul><li>of books to areas where the kids had no access to </li></ul><ul><li>books </li></ul><ul><li>Wanted to give the kids some Pratham books </li></ul><ul><li>No answer from the news agency so turned to social media </li></ul><ul><li>Tweet & Retweets </li></ul><ul><li>Within 24 hours they had names and contact info </li></ul><ul><li>Sending books </li></ul>Pratham Books Via Beth Kanter
  20. 23. Example: How Obama became president through social media
  21. 24. From this
  22. 25. to this…
  23. 26. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
  24. 27. Your friends will be the first to adopt your message: my cause  our cause
  25. 28. The Biggest Word Is You!
  26. 29. A good message will spread. Source: David Wilcox, The Social Reporter
  27. 30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
  28. 31. Your supporters need different messages and languages.
  29. 33. Where is this?
  30. 34. Where is this? Hint: think strategically!
  31. 35. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
  32. 36. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
  33. 37. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  34. 38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
  35. 40. Make your message count (and spread)
  36. 41. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  37. 42. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
  38. 43. Tools for donors to promote projects they love
  39. 45. Registries
  40. 46. Registries allow people to endorse/advertise combinations of projects
  41. 47. Gift Cards
  42. 48. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
  43. 49. Widget
  44. 51. <ul><li>A year’s worth of donations in 1 check-out </li></ul><ul><li>Same donation benefits as a one-time donation </li></ul>Recurring Donations
  45. 53. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
  46. 54. Resources <ul><li>Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change </li></ul><ul><li>*Beth Kanter: The queen of social media for non-profits </li></ul><ul><li> </li></ul><ul><li>*”It’s your cause. Make it social.” </li></ul><ul><li>*blog, resources, useful Tweets </li></ul><ul><li> </li></ul><ul><li>*webinars and blog </li></ul><ul><li> </li></ul><ul><li>*Focus on donors to raise funds effectively </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  47. 56. But it’s not who you think Medium age = 31
  48. 57. GlobalGiving TweetCloud