The Fundamentals of Link Building - Adam Audette

Link Building Fundamentals
Presented by
Adam Audette
www.AudetteMedia.com

A Brief History
MMG offered SEO and link building in 1996
“ Webmaster’s Guide to Search Engines”
Link Building Pre-Google

Bill Hunt & Jeremy Sanchez, Global Strategies/Ogilvy
Derrick Wheeler, Microsoft
Detlev Johnson, SearchReturn
Marshall Simmonds & Adam Sherk, NYT & Define Search
Andre Jensen, Consultant
Other Bend OR Search Marketers
Paul Owen, MarketLeap/Acxiom Digital

A Brief History
Some engines DID rank by link popularity
Source: archive.org 1996 SearchEngineWatch.com/features

Link Building Yesterday
Nofollow? didn’t exist
All about traffic
Mostly non-commercial
Easy but confused
Naive and innocent

Link Building Yesterday

Link Building Today
Competitive
Expensive
Paranoia
Almost Infinite
Many links worth little
It’s Hard!
Can be Daunting

Link Building Today

What is a Quality Link?
Difficult to obtain
Contains a human element
Has (perceived) credibility
Comes from an authority source
Requires an investment
Contextual
Relevant

Link Building Chaos

Focus on Your Market

Focus on Your Market Market X

Channels of Discussion Blogs Forums Social Media Directories Resource Sites Advocacy Sites Influencers News Sites Email Lists Market X Hubs Authority Sites Organizations

Link Sources Hard Easy High Authority Sites Key Influencers & Advanced Social Media PR & Basic Social Media, Partnerships Niche Directories, Article Sites, etc Blogs, Forums, Profiles, Email Lists General Directories, Organizations, Classifieds

Build Links Strategically
Link Development Triangle
Create Content for specific link targets
Quality Resources Build Links
Quality Resources Ease Solicitation
There aren’t any Shortcuts
Quality Trumps Quantity
Your Neighborhood Matters
... but you have to reach out first!

Conclusions
Use the Best Tools Available
Links Reflect Relevance, Contribution
SEO for Firefox: tools.seobook.com
Juicy Link Finder: seomoz.org/tools
Hub finder: LinkHounds.com
Other Tools - ask me
Google Alerts: google.com/alerts
"key phrase" [library] [resources] [links] [sites] site:[.us] [.edu] [.gov] [.mil]
Focus on Quality, not Quantity
Content is still King

Thank you! Contact me: Adam Audette [email_address] www.AudetteMedia.com

http://www.linkedin.com	4
http://www.slideshare.net	3
http://www.lmodules.com	2
https://twimg0-a.akamaihd.net	1

The Fundamentals of Link Building - Adam Audette

by Adam Audette

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 10

Statistics

The Fundamentals of Link Building - Adam Audette Presentation Transcript