The Fundamentals of Link Building - Adam Audette

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The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008.

The fundamentals of link building for search engine optimization. Presentation given by Adam Audette at Searchfest in 2008.

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Transcript

  • 1. Link Building Fundamentals
    • Presented by
    • Adam Audette
    • www.AudetteMedia.com
  • 2. A Brief History
    • MMG offered SEO and link building in 1996
    • “ Webmaster’s Guide to Search Engines”
    • Link Building Pre-Google
  • 3.
    • Bill Hunt & Jeremy Sanchez, Global Strategies/Ogilvy
    • Derrick Wheeler, Microsoft
    • Detlev Johnson, SearchReturn
    • Marshall Simmonds & Adam Sherk, NYT & Define Search
    • Andre Jensen, Consultant
    Other Bend OR Search Marketers
    • Paul Owen, MarketLeap/Acxiom Digital
  • 4.  
  • 5. A Brief History
    • Some engines DID rank by link popularity
    Source: archive.org 1996 SearchEngineWatch.com/features
  • 6. Link Building Yesterday
    • Nofollow? didn’t exist
    • All about traffic
    • Mostly non-commercial
    • Easy but confused
    • Naive and innocent
  • 7. Link Building Yesterday
  • 8. Link Building Today
    • Competitive
    • Expensive
    • Paranoia
    • Almost Infinite
    • Many links worth little
    • It’s Hard!
    • Can be Daunting
  • 9. Link Building Today
  • 10. What is a Quality Link?
    • Difficult to obtain
    • Contains a human element
    • Has (perceived) credibility
    • Comes from an authority source
    • Requires an investment
    • Contextual
    • Relevant
  • 11.
  • 12. Link Building Chaos
  • 13. Focus on Your Market
  • 14. Focus on Your Market Market X
  • 15. Channels of Discussion Blogs Forums Social Media Directories Resource Sites Advocacy Sites Influencers News Sites Email Lists Market X Hubs Authority Sites Organizations
  • 16. Link Sources Hard Easy High Authority Sites Key Influencers & Advanced Social Media PR & Basic Social Media, Partnerships Niche Directories, Article Sites, etc Blogs, Forums, Profiles, Email Lists General Directories, Organizations, Classifieds
  • 17. Build Links Strategically
    • Link Development Triangle
    • Create Content for specific link targets
    • Quality Resources Build Links
    • Quality Resources Ease Solicitation
    • There aren’t any Shortcuts
    • Quality Trumps Quantity
    • Your Neighborhood Matters
    • ... but you have to reach out first!
  • 18. Conclusions
    • Use the Best Tools Available
    • Links Reflect Relevance, Contribution
    • SEO for Firefox: tools.seobook.com
    • Juicy Link Finder: seomoz.org/tools
    • Hub finder: LinkHounds.com
    • Other Tools - ask me
    • Google Alerts: google.com/alerts
    • "key phrase" [library] [resources] [links] [sites] site:[.us] [.edu] [.gov] [.mil]
    • Focus on Quality, not Quantity
    • Content is still King
  • 19. Thank you! Contact me: Adam Audette [email_address] www.AudetteMedia.com