This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
How to gain a competitive advantage by using a blog. What are the steps to take before setting up a blog to make sure content is both unique and targeted to the right audience before revealing how to convert this readership with specific tools and strategies that should be incorporated into every blog.
Key learning points include:
- Just having a blog is not enough to improve your SEO efforts
- How to properly research content ideas that will create a bigger impact
- How to bring in more traffic to your site
- How to convert long tail traffic
- What kind of CTAs to use on your blog to increase the right kind of conversions
These are the slides from my talk at WordCamp Montreal 2013. As I mentioned, I will probably release an ebook on the topic so watch for that! Thank you to everyone for all of the tremendous and positive feedback. I sincerely appreciate it. The original session description: Within the array of search engine optimization (SEO) strategies, the use of content marketing is among the latest trends being implemented to increase search engine visibility, brand awareness, and conversions. Whether companies are using WordPress as a CMS or to blog, they can take advantage of the SEO-ready aspects that the platform allows for, both natively and through the use of plugins. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) will be discussed.
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
How to gain a competitive advantage by using a blog. What are the steps to take before setting up a blog to make sure content is both unique and targeted to the right audience before revealing how to convert this readership with specific tools and strategies that should be incorporated into every blog.
Key learning points include:
- Just having a blog is not enough to improve your SEO efforts
- How to properly research content ideas that will create a bigger impact
- How to bring in more traffic to your site
- How to convert long tail traffic
- What kind of CTAs to use on your blog to increase the right kind of conversions
These are the slides from my talk at WordCamp Montreal 2013. As I mentioned, I will probably release an ebook on the topic so watch for that! Thank you to everyone for all of the tremendous and positive feedback. I sincerely appreciate it. The original session description: Within the array of search engine optimization (SEO) strategies, the use of content marketing is among the latest trends being implemented to increase search engine visibility, brand awareness, and conversions. Whether companies are using WordPress as a CMS or to blog, they can take advantage of the SEO-ready aspects that the platform allows for, both natively and through the use of plugins. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) will be discussed.
Moving beyond the market segment A study of the homogenised (mis)representati...Chanel Whitcher
Moving beyond the market segment
A study of the homogenised (mis)representation of the South African family in advertising
Chanel Whitcher, 2016
KANTAR – Visio (Graphic Designer)
SAMRA 2016
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
The MarkeTech Group Scientific Method Webinar by Robert Enzerink and James Garvin
How Much Are Clinical Customers Willing To Pay? -- Using Voice-of-the-Customer To Get Your Key Questions Answered
Trying to determine what features and benefits you should go to market with or which of those features your customers truly value the most and are willing to pay a premium for,...can be one tough nut to crack.
A common challenge in the medical field is to move beyond the internal filters and biases created when your input comes primarily through your sales force and KOL channels.
KOLs tend to be early adopters and technology geeks; engineering teams are convinced that a more technically advanced product will sell itself; sales will push for lower prices so they can compete; and regulatory bodies like CMS keep tightening reimbursement pressures... Executives need credible information to guide decisions.
The MarkeTech Group
502 Mace Blvd.
Davis, CA 95618
www.themarketechgroup.com
How To Identify Opportunities & Grow Market Share in a Specific Hospital SegmentThe MarkeTech Group
Visit Us on the Web: http://www.themarketechgroup.com/?utm_source=SlideShare&utm_medium=Social+Media&utm_campaign=How+To+Identify+Opportunities
About Us:
With offices in North America and Europe, The MarkeTech Group provides a unique combination of extensive marketing research methodology expertise, deep medical technology domain knowledge and value-added strategic marketing consulting to medical technology companies who seek high quality marketing research studies and professional marketing strategy consulting.
The MarkeTech Group's team of marketing research and strategy experts take pride in integrating their leading voice of customer (VOC) research expertise and strategic consulting into their clients' marketing and R&D departments to help successfully launch and maintain profitable products in healthcare.
The MarkeTech Group, LLC
502 Mace Blvd, Suite 15
Davis, CA 95618
Tele: (+1) 530-792-8400
Fax: (+1) 530-792-8447
The MarkeTech Group, SARL
3, Rue Emile Péhant
44 000 Nantes
Tele: +33 (0)2 72 01 00 80
Fax: +33 (0)2 40 48 29 40
Contact Us: http://www.themarketechgroup.com/index.php?page=Contact_TMTG&utm_source=SlideShare&utm_medium=Social+Media&utm_campaign=How+To+Identify+Opportunities
The comparative marketing strategies of case constructions withswastik das
the marketing strategies of case constructions. It is to know about the competition in the construction equipment that prevails in Odisha market. The target segmentation for these kinds of products are quite low due to its high cost involvement.
Strategic Marketing and Industrial Markets Case Study of Taiwanese Manufactur...Javier Moreno Mons.
A Case study of Taiwanese Manufacturers in their initiative to position themselves in South American Markets. It has been proposed an alternative methodology to get relevant data from industrial companies in order to understand in detail their international marketing strategy.
Startup marketing requires wearing a lot of hats. This startup marketing strategy case study explores building and launching a corporate brand from the ground up for a digital media startup serving financial services.
Product Life Cycle & Marketing Strategy of Colgate, Dairy Milk and Samsung 3D tvRajat Gandhi
This Presentation is about the marketing strategy & PLC i.e Product Life Cycle of FMCG products like Colgate & Dairy Milk and a consumer durable good i.e Samsung 3D TV.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
Intro to Web Marketing - sites, SEO and social media
12 Best Practice Blogging Principles
1. 12 Best Practice Blogging Principles for Better Search & Social Results A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site.