This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013. I talked about ways that women (and really anyone) can use social media to connect to people, forge new joint ventures, and grow your business.

1. Social Media: Opening
Business Opportunities for
Women
Presented by:
Andrea Vahl

2. About me
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Social Media Consultant, Strategist and Speaker
Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner – 2 yrs
Grandma Mary

3. Agenda
• Types of Opportunities
– Business Owner
– Employment
– Networking and Joint Ventures
• Optimizing Facebook, Twitter, LinkedIn
• Social Media Do’s and Don’ts
• Positioning for the Future

4. Social Media = Farming

5. Social Media is a Woman’s World

6. Business Owners
• Extend Reach
• Top of Mind
Awareness
• Targeted
connections

8. Employment
• LinkedIn Contacts
• Forums and Networking
• Online work

10. Networking
• Connections and friendships
– Twitter chats
• Joint Ventures

11. Optimizing Your Social Sites
• Fill out profile completely
• Update regularly
– 1-2x per day Facebook
– 3-10x per day Twitter
– 1x per day LinkedIn
• Talk with others

12. Use ALL areas of Facebook
• Facebook Page
• Facebook Personal Profile
– Can Friend or open Subscribe/Follow button
• Facebook Groups
– Natural groups
– Local groups
– Private groups as a “forum”

13. Setting Your Page Up Right
• Engaging Profile pic 180 x 180 px
• Well-designed cover photo 851 x 315 px
– Now can have:
– Contact info (web, address, phone)
– Call to action (Like us, click this tab)
– Price info (40% off)
• Keyword rich About Page!!!

19. Make New Connections
• LinkedIn – People You May Know
– http://www.linkedin.com/people/pymk
• Twitter – Who to Follow
– https://twitter.com/who_to_follow/suggestions
• Facebook – Find friends
– https://www.facebook.com/find-friends/browser/
• Pinterest – Find friends
• http://www.pinterest.com/find_friends/

20. Social Media Do’s
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Share good content
Post regularly
Ask questions
Participate on other’s pages
Use tools to make your life easier
Have fun!

21. Social Media Don’ts
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Don’t oversell – 80-20 rule
Don’t try to do too much
Don’t spam others
Don’t be boring

22. My Favorite Tools
• Hootsuite
• BufferApp
• SproutSocial

23. Positioning for the Future
• Social Media Marketing + Email Marketing
• Add Content
– Visual
– Audio/Video
– Useful and Consistent

24. Thank You
• Connect with me at www.AndreaVahl.com
• Q&A