DFW Rocks Social Media Day - Facebook Presentation by Andrea Vahl


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I presented this via Skype to DFW Social Media Day. Connect with me at http://www.AndreaVahl.com

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DFW Rocks Social Media Day - Facebook Presentation by Andrea Vahl

  1. 1. Presenter: Andrea VahlTopic: Facebook Marketing for Pages @AndreaVahl @GrandmaMaryShow
  2. 2. About me• Social Media Coach, Strategist and Speaker• Co-author of Facebook Marketing All-in-One for Dummies• Facebook Community Manager for Social Media Examiner• Grandma Mary
  3. 3. Agenda• How to Market with the new Facebook Timelines• Using the Facebook Apps on your Timeline• Best Practices• Getting more visibility with your Facebook efforts
  4. 4. Marketing with Timeline• Best practices STILL apply – Add Value and Get Engagement! – Sell only 10-20%• Fact: Pages are not getting into the News Feed – Add fun posts – Watch your stats!
  5. 5. Tweaks and Tips - Timeline• Cover photo – eye catching• About section: Include link to your site – can have call to action• App photos – call to action and good graphics
  6. 6. Cover Photos and Apps
  7. 7. Cover Photo• No call to action• No website information• 851 x 315 pixels• Give some info about your business!
  8. 8. About section and App Photos• Can have call to action• Eye catching• Add website!!
  9. 9. Update About Section
  10. 10. Facebook Applications with Timeline
  11. 11. Change App Description and App Cover Photo
  12. 12. New Timeline Stats• One to Watch: Talking About This• Includes: – Likes, Comments, Shares, checkins, tags – 7 day range
  13. 13. Talking About This• Talking About This/Fans * 100 = 2% or higher• Watch competitors Pages
  14. 14. Best practices• Post often (daily)• Respond to questions quickly• Mix up content (photos, videos, tips)• Talk to others as your Page!• Promote your Page everywhere – Website – E-mail signature – Store
  15. 15. Visibility• Engagement – Photos are #1 – Ask questions• Contests• Ads• Freebies• Think about shareable content!
  16. 16. Encourage Listing of Page
  17. 17. Visibility: Participate as your Page• Target complementary Pages• Comment on posts as your Page• Watch Local Pages• 5-10 minutes/week
  18. 18. Like the Pages as Your Page
  19. 19. Page Home Feed
  20. 20. Comment on Posts
  21. 21. Don’t Give up!• Make it manageable• Make it fun!• You will be ahead of the game!
  22. 22. Connect with me!• www.andreavahl.com• Sign up for my free Quick Start Guide to Social Media• @AndreaVahl and @GrandmaMaryShow