This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Back to the Future (evolving model of communication agencies and content in t...Jimmy Ghazal
This presentation provides an analysis of the evolving operating model of communication agencies in the digital social era, along with assessment and recommendation of the content and the content creation process in an ever-changing culturally sensitive and diverse Middle East.
The digital revolution has introduced new media that virtually melted the physical borders and gave birth to an interconnected world of individuals. A new world power was born, it is the power of “One”. One individual today can be more influential (positively or negatively) with more audience reach than a media agency in the previous decades.
Social Media forced a change in the communications gameplay. Traditional influencers no longer control and anticipate the outcome of the game, the new game-maker today is what we previously referred to as the “audience”. Long gone are the days of the press release. Community, brand and reputation management have now become extremely personal and immediate. PR, media, planning, branding and advertising strategies now go hand in hand more than ever all part of a greater communication strategy.
Over the past few years the communication industry in general has been evolving its operating model trying to find the most suitable setup, hence we see agencies re-integrating previously created independent entities into one (i.e. Branding, Media, PR, Events, Social, Content, Planning), other smaller models are the New Media, Digital and Social Media agencies. Regardless of the operating model the objective is the same, communication is moving away from “Mass Targeting” towards “Listening and Engaging”.
Technology and mass media contributed in creating a new Middle East, one that is evolving and opening up to the rest of the world. One must not forget that the Middle East is a region cultural and ethnic multiplicity and that even if the operating model is global, the content and the communication need to be extremely local. Social, religious, economic, cultural differences and values (many times within the same country) is forcing customized targeted communication, better yet is contributing at recreating the virtual borders that were erased by these same media.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Back to the Future (evolving model of communication agencies and content in t...Jimmy Ghazal
This presentation provides an analysis of the evolving operating model of communication agencies in the digital social era, along with assessment and recommendation of the content and the content creation process in an ever-changing culturally sensitive and diverse Middle East.
The digital revolution has introduced new media that virtually melted the physical borders and gave birth to an interconnected world of individuals. A new world power was born, it is the power of “One”. One individual today can be more influential (positively or negatively) with more audience reach than a media agency in the previous decades.
Social Media forced a change in the communications gameplay. Traditional influencers no longer control and anticipate the outcome of the game, the new game-maker today is what we previously referred to as the “audience”. Long gone are the days of the press release. Community, brand and reputation management have now become extremely personal and immediate. PR, media, planning, branding and advertising strategies now go hand in hand more than ever all part of a greater communication strategy.
Over the past few years the communication industry in general has been evolving its operating model trying to find the most suitable setup, hence we see agencies re-integrating previously created independent entities into one (i.e. Branding, Media, PR, Events, Social, Content, Planning), other smaller models are the New Media, Digital and Social Media agencies. Regardless of the operating model the objective is the same, communication is moving away from “Mass Targeting” towards “Listening and Engaging”.
Technology and mass media contributed in creating a new Middle East, one that is evolving and opening up to the rest of the world. One must not forget that the Middle East is a region cultural and ethnic multiplicity and that even if the operating model is global, the content and the communication need to be extremely local. Social, religious, economic, cultural differences and values (many times within the same country) is forcing customized targeted communication, better yet is contributing at recreating the virtual borders that were erased by these same media.
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
An aspiring young professional with fine suits and fast cars, it’s fair to say that Henry has a slightly inflated ego. Recently, Henry was given a make-or-break career opportunity – to deliver a stunning presentation. So what did Mr. MBA do?
Within 24 hours he assembled a knockout PowerPoint, complete with a fancy company template and exquisite bullet points. Henry pulled out all the stops. He even made handouts of his slides. It was a recipe for success. So he thinks…
Meet Henry. He doesn’t know any better.
Today we live in a business culture that abuses the art and science of public speaking. It’s a culture where PowerPoint is the norm, reading from you slides is accepted, and wasting everyone’s time is a given. When you think about it, it’s really quite disturbing.
Now… meet Erica. Erica is changing the world.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This is an educational presentation exploring humanity's water use and the emerging worldwide water shortage. It is designed to act as a stand-alone presentation. Enjoy!
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
Usability Anonymous: A 12 Step Program for Better User Experiencesjgoldman
Building successful user experiences often requires an intervention. Understanding common user interface mistakes and examples of good design can help developers and make their applications more usable. We'll look at a set of principles and practises to help developers to build better, more engaging user experiences for software and web applications.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
5 ancient orthodoxies that still shape the way we work todayAlain Thys
I’ve always been fascinated by orthodoxies. The things we take for granted without knowing where they come from. When I recently worked on a new office experience, they were a topic of daily conversation.
So I compiled a few of the main ones we encountered in this mini-presentation. They're fun to know about, and I leave it up to you to decide which ones are still valid today.
This presentation explores the future of the leisure travel experience by applying every currently available technology to the traveller's journey. Subsequently, it looks at the ways travel companies can prepare themselves for the digital future (and whether they should).
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
On 28/2 I was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", I tried to bring a level-headed view on the ways I believe 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
This is a presentation I gave at the Fred Reichheld NPS Masterclass which took place on May 10, 2012 in Breda.
The presentation is part of a series on customer-centricity, which is linked to my recent book "So You Want To Be Customer-Centric?"
From Sales Promotions to Sales PromotersAlain Thys
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
There is a disconnect between what brands want and agencies deliver. Download the FREE 40 page report Reconsidering the Advertising Industry and learn how agencies can bridge this gap (go to: http://tinyurl.com/55cs9o)
This is an opening keynote I gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still exist for local retailers and brands.
Marketing Challenge: Can We Profit From Povery?Alain Thys
I made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.
As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
7. “ Your contract with the network when you get the show is that you’re going to watch the spots … Any time you skip a commercial … you’re actually stealing the programming” Jamie Kellner, CEO of Turner Broadcasting, April 2002 (cc) Lynette Webb, 2006
8. Yet then the power shifted ® Anytime - Any Place - Any Way
9. 200,000,000 blogs 1.5 million residents “ The workers should appropriate the means of production” >100,000,000 videos (65,000/day) www.ebay.com 21 Nov 2006 14,463,346 auctions Almost 4,000,000 articles (10 languages) 33,347,000 profiles
10. In which (semi-)amateurs start to “play for real” NEWS MEDIA BBC Newlsline Ticker 19,550 /million CNN 18,600 New York Times 8,740 Drudge Report 4,210 Washington Post 3,755 Reuters Online 3,680 Guardian Unlimited 2,985 Al Jazeera 2,925 Wall Street Journal 1,995 Le Monde 990 The Huffington Post 959 The Economist 740 Daily Kos (State of theNation) 722 Crooks&Liars (John Amato) 525 Xu Jing Lei 56,750/million 1,000-4,000 comments per article Blogs vs. Mainstream News Media : Early days, yet traffic is growing Every Citizen is a Reporter
11. Nielsen Rating – Nov 6- Nov 12 YouTube TOP 3 (20 nov 2006) In which (semi-)amateurs start to “play for real” 20.8 CBS CSI: Crime Scene Investigation 3. 22.0 ABC Dancing With the Stars 2. 22.3 million ABC Desperate Housewives 1. 12.7 Quick Change Artists 17.3 Pokemon Theme Music 35.7 MM Evolution of Dance
12. In which (semi-)amateurs start to “play for real” For video, please check http://www.mobuzztv.com/
13. While online media play catchup with traditional outlets July 2006 (cc) Lynette Webb, 2006
14. The long, long, long, long, long tail The biggest player is 1-200,000 1,000-200,000
17. Australia Romania China/Shanghai Philippines India Top Graph = ad awareness - Bottom Graph = GRP Weight Response There is no apparent link between advertising awareness and GRP weight Illustration based on anonymised examples Source: Mediafuture SARL GRPs => Awareness => Karma => €€€
18. of consumers don’t believe that companies tell the truth in advertisements 76% Yankelowich
21. THERE IS STILL ONE TRUSTED MEDIUM LEFT IN THE WORLD MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT
22. Blind Faith Collectivism Command Reasoned Faith Elective Collectivism Contract People are saying: “I can no longer rely on a single source of information. The omniscient, all-powerfull source – whether a news anchor, doctor, CEO or government official – is gone. Edelman Trust Barometer, 2006 While institutional trust is eroding
23. A person like yourself or a peer Edelman Trust Barometer 2006 When forming an opinion of a company, how credible would the information be from … People Trust People 15 Blogger 16 PR person 17 Entertainer 19 Union 29 CEO 33 Regular employee 36 Lawyer 53 Accountant 58 NGO Rep 58 Financial Analyst 61 Person like yourself/peer 62 Doctor or similar 62 Academic %
24. People Trust Humans Source: CMO Council’s Retail Fluency Report, 2005 Most influential information sources in purchasing electronic goods? (TOP 3) 3 Radio 4 TV 4 Magazines 14 Other 14 Retailer information 16 Product/Company Information 21 Internet 25 Newspaper Coupons 33 Word-of-mouth from family & friends 36 In-store demonstration 49 In-store Sales Associate % Source
25. This is not a “new hype” just an ignored reality 61% trust other people like themselves (as media) - Edelman Trust Barometer, 2006 2006 Diffusion studies found that WOM is 10x more effective than media advertising 2001 Word-of-Mouth (WOM) is 7x more effective than newspaper advertising, 5x stronger than a personal sales pitch and 2x as effective as radio advertising 1955 36% of surveyed consumers reported learning of an innovation through word-of-mouth, while 48% reported being influenced by WOM when making a purchase decision 1967
26. Paleolithic (stone) age “ hunter-gatherer” -2,000,000 -3500 Writing Print -500 Information Age -50 4000 years of media-revolution cannot undo 2,000,000 of programming TRIBAL – VERBAL – DISTRUST OF BIG TRIBES
27. The words I write, I speak, I film The Stories I Tell RADIO, TV, PRINT, EVENTS, … ARE NICE, YET IN MY COMMUNITY I AM THE MEDIA
28. In a million channel world, brands whose consumers tell the best stories, win
29. How to control millions of inaccurate and divergent conversations ? YOU DON’T Consumers are beginning in a very real sense to own our brands and participate in their creation … We need to begin to learn to let go. A.G. Lafley, CEO and Chairman of P&G, October 2006 (cc) Lynette Webb, 2006
30. Brands have to become storytellers, that « light the fire » … and let go
32. Tell me a story that makes my conversations more interesting
33. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar
34. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar
35. If you want them to talk about you make them … LOVE HATE YET NEVER LEAVE THEM INDIFFERENT YOU
36. Yet it is exactly there that most brands leave consumers “indifferent” Customer Satisfaction Averages (scale 0-10) “ 44% of consumers say the majority of their Customer Experiences are “bland”...”
37. 69% of consumers say emotions count for over half their customer experience Source data point: strategic resource development group, 2006 0.3 seconds RATIONAL DECISION MAKING IS AN ILLUSION RATIONAL ARGUMENTS SUPERFICIAL EMOTIONS
39. It's easy to understand the survival of popular traditional techniques such as syndicated market research, simplistic quantitative surveys, and focus groups, [yet] conventional research methods often gather incomplete information. McKinsey Quarterly, November 2006 PSYCHOLOGY – ANTROPOLOGY – NEUROLOGY – SIMULATIONS - … TRADITIONAL RESEARCH OFTEN MISSES THE POINT
40. Make it something I really care about GIVE MEANING GO « DEEP » For video, go to http://www.campaignforrealbeauty.ca/flat2.asp?id=4804
41. Brands people talk about make meaning Beyond Money CHOOSE YOUR CLASSIC For Apple video, go to http://www.youtube.com/watch?v=4oAB83Z1ydE For Harley video, go to: http://www.harley-davidson.com/wcm/Content/Pages/Riders/Creed_Video.jsp?locale=en_US&locale=en_US&bmLocale=en_US
42. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar
43. A person like yourself or your peer is seen as the most credible spokesperson about your company Have your customers tell your story For the jetBlue story videos, please go to http://www.jetblue.com/experience/index.html?intcmp=story
49. For Marilyn Monroe video, go to http://www.youtube.com/watch?v=p0FDGnAIWpk
50.
51. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar
52. FEATURES - BENEFITS VALUES - PROPOSITIONS WHERE ARE THE READY MADE STORIES ???
54. Opinion Leaders – Customers – Employees Successes - Failures - Reports - Milestones CEO – Founder – Products - … And the best news: You don’t even need to be creative
55. No intrusive creative, yet true storycrafting 2500 years of experience meets neuro-research Make it something I can easily tell others Egocentricity Contrast Emotion Beginning & Ending Tangible Visual
56. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar
58. Based on: Edelman Trust Barometer, 2006 – attributes for building trust The key drivers for trust & closeness are “quality & service” 10 10 10 10 10 Employee or CEO blogs 8 9 4 8 9 A visible CEO 9 8 6 8 8 Dialogue with all stakeholders 5 7 8 6 4 Well-known corporate brand 6 5 5 5 7 Socially responsible activities 6 5 9 7 6 Strong financial performance 4 4 3 3 5 Good employee and labour relations 3 3 7 4 3 Fair pricing for products & services 2 2 2 1 1 Attentiveness to customer needs 1 1 1 1 2 Quality of products & services ESP ITA DEU FRA UK
59. Yet still, most consumers are left “indifferent” Customer Satisfaction Averages (scale 0-10) “ 44% of consumers say the majority of their Customer Experiences are “bland”...”
60. In fact, if asked, they mostly won’t recommend a brand BTW: The same often applies to the people working for the brand themselves Telecom Europe = - 48% Profusion, 2005
61.
62. THE CHOICE If you want to influence WOM you have to convince your organisation to deliver what you promise Be true, so I don’t look like a liar
63. In which the first step to take is confront reality STAFF – CUSTOMERS –SUPPLIERS – CONSUMERS
64. Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t like to look like a liar Tell me a story that makes my conversations more interesting
65. Good Experience I tell 4 people Anonymous Case: UK Consumer Electronics Bad Experience I tell 18 people Average Sale £ 230 In which you can estimate the value you generate, so you can even make a business case for your boss 3 Radio 4 TV 4 Magazines 14 Other 14 Retailer information 16 Product/Company Information 21 Internet 25 Newspaper Coupons 33 Word-of-mouth from family & friends 36 In-store demonstration 49 In-store Sales Associate % Top 3 Purchase Influencers