This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
A very basic introduction to peak-end design of user experiences, showing how to allocate people, processes and technology strategically to form memorable experiences. Based on the psychological work of Daniel Kahneman.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction Model.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Presented at Content Jam, in Chicago on November 5, 2015. Understanding your customers as who they are and where they are in the journey helps content marketing work better.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
A very basic introduction to peak-end design of user experiences, showing how to allocate people, processes and technology strategically to form memorable experiences. Based on the psychological work of Daniel Kahneman.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction Model.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Presented at Content Jam, in Chicago on November 5, 2015. Understanding your customers as who they are and where they are in the journey helps content marketing work better.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
The Do's and Don'ts of Customer Experience Cloudcherry
Most Businesses are having to refocus and reorient themselves in order to survive in the Age of the Customer. The undeterred focus on Customer Experience is happening now more than ever and that means there is very little room for error. There are specific things you shouldn't be doing, certain very basic things you need to be really good at. So, find out what all of them are and use this knowledge to become a Customer Experience leader
The Future of Research: Always on, Observing, Inspiring, and Co-creating by T...InsightInnovation
There is a new reality for marketing and market research, and the main force provoking the changes are the consumers themselves. With consumers going digital, multi-tasking and having the world at their fingertips everywhere and anywhere, brands need to learn to engage with new consumers and take the opportunity to interact with them, gathering real-time insights, opinions and feedback.
In this new environment, we believe the most natural way for the MR industry to evolve is to let consumers co-create and share their experiences with us in innovative ways that go beyond traditional surveys.
This paper will share with the audience our vision on how market research will evolve to be always on, participating, inspiring and co-creating, as well as our experience in the last two years building a multidimensional research platform that combines social, gamification, online communities, mobile and DIY tools. The interaction with thousands of consumers in Latin America has enabled us to:
Collect and analyze consumer generated media (CGM) to understand consumer behavior and their relationship with product and brands
Use social networking platforms and web 2.0 tools to provide consumers with the opportunity to actively connect with one another while also creating a channel that brands can utilize to engage with consumers in a two-way relationship to share about their experiences, preferences, needs and therefore generate rich actionable insights.
This paper will include analysis of different activities performed in the development of the multidimensional research platform, its communities, games, applications, tools, knowledge base creation, as well as the results obtained.
An interactive presentation, with multimedia content and special effects will be used to promote an enjoyable experience for the target audience.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Keynote presentation s, m. l. xl. all sizes of data matter when you want to...Jayant Murty
This is a keynote delivered to C Suite audiences, Chief Digital officers and senior marketers across corporations to show how in the relentless pursuit of data lies the most innovative solutions to long standing problems in business and society at large
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
The Do's and Don'ts of Customer Experience Cloudcherry
Most Businesses are having to refocus and reorient themselves in order to survive in the Age of the Customer. The undeterred focus on Customer Experience is happening now more than ever and that means there is very little room for error. There are specific things you shouldn't be doing, certain very basic things you need to be really good at. So, find out what all of them are and use this knowledge to become a Customer Experience leader
The Future of Research: Always on, Observing, Inspiring, and Co-creating by T...InsightInnovation
There is a new reality for marketing and market research, and the main force provoking the changes are the consumers themselves. With consumers going digital, multi-tasking and having the world at their fingertips everywhere and anywhere, brands need to learn to engage with new consumers and take the opportunity to interact with them, gathering real-time insights, opinions and feedback.
In this new environment, we believe the most natural way for the MR industry to evolve is to let consumers co-create and share their experiences with us in innovative ways that go beyond traditional surveys.
This paper will share with the audience our vision on how market research will evolve to be always on, participating, inspiring and co-creating, as well as our experience in the last two years building a multidimensional research platform that combines social, gamification, online communities, mobile and DIY tools. The interaction with thousands of consumers in Latin America has enabled us to:
Collect and analyze consumer generated media (CGM) to understand consumer behavior and their relationship with product and brands
Use social networking platforms and web 2.0 tools to provide consumers with the opportunity to actively connect with one another while also creating a channel that brands can utilize to engage with consumers in a two-way relationship to share about their experiences, preferences, needs and therefore generate rich actionable insights.
This paper will include analysis of different activities performed in the development of the multidimensional research platform, its communities, games, applications, tools, knowledge base creation, as well as the results obtained.
An interactive presentation, with multimedia content and special effects will be used to promote an enjoyable experience for the target audience.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace
potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli
elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di
una valida (e spesso risolutiva) linea difensiva.
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...Graham Brown
By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com
Webinar version also available see links in comments
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012
It is part of a series of presentations on customer-centricity which are all linked to Alain's book "So You Want To Be Customer-Centric?"
This is a presentation from 2011 I bumped into on customer-centric innovation. While my thinking has somewhat evolved, it's actually still quite relevant :-)
(Graham Brown mobileYouth) The Next 10 YearsGraham Brown
The Next 10 Years of Marketing. Industrial Pipelines vs Network Platforms. How will brands survive and customers cope? Graham Brown of mobileYouth.org tells the story.
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Presentation by Martin Wootton to the MRS in July 2013. Martin explores the rapidly changing developments in consumer buying behaviour in a multi channel digital world
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
5 ancient orthodoxies that still shape the way we work todayAlain Thys
I’ve always been fascinated by orthodoxies. The things we take for granted without knowing where they come from. When I recently worked on a new office experience, they were a topic of daily conversation.
So I compiled a few of the main ones we encountered in this mini-presentation. They're fun to know about, and I leave it up to you to decide which ones are still valid today.
This presentation explores the future of the leisure travel experience by applying every currently available technology to the traveller's journey. Subsequently, it looks at the ways travel companies can prepare themselves for the digital future (and whether they should).
On 28/2 I was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", I tried to bring a level-headed view on the ways I believe 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
This is a presentation I gave at the Fred Reichheld NPS Masterclass which took place on May 10, 2012 in Breda.
The presentation is part of a series on customer-centricity, which is linked to my recent book "So You Want To Be Customer-Centric?"
From Sales Promotions to Sales PromotersAlain Thys
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Storytelling and TV Advertising (No Story, No Glory)Alain Thys
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-)
Copyright notice: All photography has been selected from the Futurelab (purchased) image library or promotional materials. If you would nonetheless feel your rights to be violated, do get in touch and this will be addressed.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
There is a disconnect between what brands want and agencies deliver. Download the FREE 40 page report Reconsidering the Advertising Industry and learn how agencies can bridge this gap (go to: http://tinyurl.com/55cs9o)
This is an opening keynote I gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still exist for local retailers and brands.
Marketing Challenge: Can We Profit From Povery?Alain Thys
I made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. a more customer-friendly place
On a mission to make the world
FUTURELAB
Alain Thys: ath@futurelab.net
Some credentials
3. PART ONE
Key shopper trends and
how they affect retail
PART TWO
How to prepare for the
changing retail reality.
PART THREE
A few words on payment
FUTURELAB
4. PART ONE
Key shopper trends and
how they affect retail
PART TWO
How to prepare for the
changing retail reality.
PART THREE
A few words on payment
FUTURELAB
7. Demographics
± 1/3 of the population
> 80% of the wealth
> 50 yrs old
Image: (cc) Chris_Parfitt
Shoppers are getting older
43.4
46.1
48
49.6
1999 2004 2008 2013
Sources: trendwatching.com, 2013
Cyril Huze Post - 2013
Average age of Harley Davidson driver.
FUTURELAB
8. Demographics
Shoppers are getting more multi-cultural
Source: Daily Mail Online, August 2013
Immigration numbers by country, 2012
(cc)epSos.de
FUTURELAB
9. Shoppers live in ever smaller households
(cc) arileu
Aging
Divorce
Choice
Career
Demographics
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11. Catering to a specific age group
Remarkable practice
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12. Catering to different cultural values
Remarkable practice
Korea: Lavendel
Halal, Rice-based Skincare
Metropolitan restaurants
Halal food at McDonald’s
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13. Catering to singles
Remarkable practice
Slunch Factory (Korea)
Single household lunch box
Supermarket dating
Help singles meet
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15. 98.1
90
80.5
64
35.9
3.7
16-24 25-34 35-44 45-54 55-64 65-74
Internet access by age group
Lithuania, Q1-2012
The internet ―has‖ changed the way we buy
Digital Reality
Source: Statistics Lithuania, August 2012
Holidays
Cars Books
What isn’t in Lithuania today, will come.
Insurances
FUTURELAB
16. In-store smartphone usage per category
US, 2013
Mobile ―is‖ part of the shopping experience
Digital Reality
Source: Google Shopper Marketing Council, August 2013
―On an average day, more
than 100,000 unique
customers access
Nordstrom on a mobile
device, with nearly twice that
amount during the holidays,‖
In 2012, sales from a mobile
device accounted for over
20%—more than $260
million—of the company’s
total direct (digital) sales.
Compared to less than 4%
in 2010.‖
Source: Internet retailer, February 2013
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17. 36
43
53
60
Lithuania
2011
Lithuania
2012
Denmark UK
Sources: The Baltic Course, May 2013 - OECD, 2012
Ecommerce is part of life for every retailer
Digital Reality
% of population purchasing online
42% of UK electronic goods buyers
will look at products in store before
buying online from a different retailer.
Source: The Consumer Decision Journey, Microsoft, 2013
Image:(cc)CliveDarra
FUTURELAB
19. Are you ready for the omnichannel reality?
Influence on retail
International competitionAlways on transparency Showrooming
Image: (cc) Clive Darra
FUTURELAB
20. Make shopping easy
Remarkable practices
Panty Subscription Service (CA)
Fastest delivery
From store to house in minutes (UK)
…
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21. Is it a store or a showroom?
Remarkable practices
Apple stores John Lewis Exeter
About 60% of our customers buy both
online and in shops so the approach is
to make it absolutely seamless for them
to move from one to the other.
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25. Scarcity
Mindset
Time Money
Decreasing disposable income
More planned buying
Growth in private label
Shrinking share of wallet for everyone
Life gets busier
Time scarcity = more efficient shopping
Desire for work-life balance = shopping is a chore
Desire for one-stop service & product shopping
FUTURELAB
27. Conscience (& scepticism)
Mindset
Health World
84% percent of millenials (18-32 yrs) in
Europe, Asia and US believe it is their
generation’s duty to change the world
Health and wellness is becoming a priority
but consumers find it difficult to decode
product labeling and nutritional claims.
The cat is out of the bag
Out of 5,296 products, 95% made at least one false claim
Source: Terrachoice, 2012
Source: Bord Bia’s 2010 Periscope study Source: The Guardian, April 2013
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28. Are you ready for changing consumer mindset?
Influence on retail
Health and environmentEfficiency with time & money Design and entertainment
Image: (cc) PhotoAtelier Image: (c) Mike Powell
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30. Disarming detractors
No one can do this on his own
Brand Utility Examples
GS 25 Virtual fridge
FUTURELAB
Korean supermarket let’s
consumers store 2-for-1
promotions in a ―virtual
refrigorator‖
32. Disarming detractors
No one can do this on his own
Remarkable practices
It doesn’t have to be so elaborate
HEB Supermarkets (Texs)
11% growth in men’s care products within 1 year
FUTURELAB
34. PART ONE
Key shopper trends and
how they affect retail
PART TWO
How to prepare for the
changing retail reality.
PART THREE
A few words on payment
FUTURELAB
35. 19/03/2014(cc) Andreas Kollmorgen
Preparing for the changing retail reality
• Secure the basics
• Offer complete and relevant experiences
• Focus technology on the customer
FUTURELAB
36. Disarming detractors
No one can do this on his own
Secure the basics
Yesterday, mistakes could be forgiven … no more.
FUTURELAB
37. Disarming detractors
No one can do this on his own
Secure the basics
Digital Basics
Fast website
Easy shopping
Mobile availability
Online security
Quality home delivery
Variety in payment options
Social integration
…
FUTURELAB
38. Disarming detractors
No one can do this on his own
Secure the basics
Retail basics
Opening hours - Retail standards
Staffing - Merchandise availability - Store design
(cc)JasonRosenberg
FUTURELAB
39. Secure the basics
Tactically responding to customer queries
What is the % of helpdesk questions that “never get answered”
(Insites Consulting, 2010 – n=500 senior marketers in Benelux, France, Germany, UK)
11-28%depending on the channel
FUTURELAB
40. Disarming detractors
No one can do this on his own
Secure the basics
Structurally acting on customer feedback
90%
Collect
Customer
Feedback
Alert Staff
to Findings
50%
Make
decisions
using
insights
30%
Deploy
improve
10%
Inform
customers
of change
5%
Source:BupaInternational,2009
DEBATE
WHERE IS YOUR
BUSINESS?
FUTURELAB
41. Remarkable practice: Applying common sense to basics can take you far
Metro Bank
There’s more
Leave the bank with
your card
Have a coffee next
door if you need to
wait (with alerts)
Friendly & smiling
recruitment policy
FUTURELAB
42. Disarming detractors
No one can do this on his own
Remarkable practice: Applying common sense to basics can take you far
Own experiences
Minimum Standards Brilliant Basics
FUTURELAB
43. 19/03/2014(cc) Andreas Kollmorgen
Preparing for the changing retail reality
• Secure the basics
• Offer complete and relevant experiences
• Focus technology on the customer
FUTURELAB
44. Complete & relevant experiences
To avoid misunderstandings
“Let’s spread love & hug” “Let’s be like Disneyland”“Let’s go WOOOOOWW!!”
When I talk about experiences I’m not talking about.
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45. Complete & relevant experiences
To avoid misunderstandings
I am talking about “really connecting” with your customers
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46. The biggest CX challenge
Most companies
wear blinders on
customer experience
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(cc) Emilio Labrador
47. 47
Travel company
Which are the customer steps when going on a holiday
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1. I dream of going on holiday
2. I research my holiday
3. I plan my holiday
4. I select my holiday
5. I purchase my holiday
6. I receive travel documents & tickets
7. I anticipate departure
8. I prepare my trip
9. I travel to my destination
10. I discover my destination
11. I experience my destination
12. I record my memories
13. I share my experience
14. I travel back home
15. I share my memories
48. 48
Ask yourself
Which steps in the journey do travelco’s manage?
FUTURELAB
1. I dream of going on holiday
2. I research my holiday
3. I plan my holiday
4. I select my holiday
5. I purchase my holiday
6. I receive travel documents & tickets
7. I anticipate departure
8. I prepare my trip
9. I travel to my destination
10. I discover my destination
11. I experience my destination
12. I record my memories
13. I share my experience
14. I travel back home
15. I share my memories
49. 49.
Remarkable practice
CEE Mall: Different customers, different experiences
Planning Departure Journey Arrival Decompression Exit Journey Remember Returns
Shop
BuyDwell
The Shoppers Journey
50. 19/03/2014 50.
Deliver relevant experiences
Three steps
1. Map your customer’s TRUE journey (think ―beyond‖ your store)
2. Identify key choice and loyalty drivers for each shopper archetype you target
3. Develop experiences which match these drivers at EVERY journey step
FUTURELAB
51. 19/03/2014(cc) Andreas Kollmorgen
Preparing for the changing retail reality
• Secure the basics
• Offer complete and relevant experiences
• Focus technology on the customer
FUTURELAB
53. Embrace technology
Look beyond the apps • Customer vs. Shopping cart analytics
Customer contacts
Support functions
Management
CEO
Customer Reality
Seamless Experience Single view of the customer
FUTURELAB
54. Embrace technology
Look beyond the apps
Customer vs. Shopping cart analytics
Data Discovery
Predictive modeling
Customer
Intelligence
Voice of
customer
Voice of
business
Voice of
employee
Voice of
market
FUTURELAB
55. Different customers, different styles
Selecting a handset Managing Services
Simple enough but not too simple
Tariffs Billing
Remarkable practice
Use technology to offer differentiated/relevant experiences
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56. Remarkable thought
Point of inspiration: Sharing Data?
SVP Digital Business, L’Oréal Group
“Brands and retailers need to let go of
their antagonistic negotiation model
and instead focus on working together
to maximise retail floor sales and
profit. Both stand to gain.”
Experiment:
Joint initiative L’Oréal-Carrefour make-up kiosk
FUTURELAB
57. PART ONE
Key shopper trends and
how they affect retail
PART TWO
How to prepare for the
changing retail reality.
PART THREE
A few words on payment
FUTURELAB
58. A few words on payment
I Thought Long and Hard
(cc)BrianHillegas
59. A few words on payment
And it was tempting to go ―visionary‖
Disney electronic wristbandMobile (NFC) wallets Implants (Barcelona)
FUTURELAB
60. A few words on payment
And it was tempting to go ―visionary‖
FUTURELAB
Points on Kindle, tomorrow??
Alternative currency Pay with sweat
More airmiles than dollars?
1/3 of coffees purchased
It’s money
Jim, but not as we
know it
61. A few words on payment
But pragmatism rules
Offer every payment option Lithuanian customers desire.
Belgium
1. Credit card
2. Online bank transfer
Germany
1. Invoice & pay afterwards (58%)
2. Credit Cards (34%)
3. Variety of others
United Kingdom
1. Credit card (40%)
2. Debit card (35%)
3. Paypal (21%)ONLINE
(cc)FrankBlais
FUTURELAB
63. Two questions to ask yourself
Who owns the customer?
―other‖ locations ??
FUTURELAB
64. PART ONE
Key shopper trends and
how they affect retail
PART TWO
How to prepare for the
changing retail reality.
PART THREE
A few words on payment
• Demographics
• Technology
• Mindset
• Ensure the basics
• Complete & relevant experiences
• Focus technology on the customer
• Offer what your customers seek
• Always try to simplify
• Make sure you keep owning your customers
FUTURELAB