1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
An Amsterdam perspective on Design Thinkingicemobile
Dutch people are very direct in their communication. At the same way, Dutch designers are very direct in their design. We present an ‘Amsterdam perspective on Design Thinking’ at UX/D Toronto sharing insights of our design adventures here in Canada together with LoyaltyOne, and distilled what we as designers can all learn from a clash of cultures.
Měla Hillary vůbec šanci? Podívejte se na porovnání typologií Trumpa a Clintonové, Jak chránit své energie v zimě?, Tao - na vlně života, bydlení: interiér v zimě, Energie dní na týden od 14.11. 2016
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
An Insight into the soul of RedCube- A Brand Communications Company. Whats drives us, what forms the culture here & the journey we have travelled so far!
We are your friend.
If you don't believe it, lets work with us and figure it out!
SAGALA is a new kids on the blocks, as SAGALA founded on 2016 and ready to take off on early 2017. But trust us when we said that behind SAGALA, there is a bunch of fully experienced team with different speciality and skills ensembled for one purpose only: to help you and your brand happy. Because, our main objectives is simple. We walk together, we sit together, we run together to chase one thing for sure; happiness.
What is you and your brand happiness? It could be many things. Basically, happiness is everything that is count as your objective on marketing and advertising. SAGALA's driven by the power of data + creative, with a touch of Indonesia on it. We help you with an answer and strategy based on data, and giving a taste of Indonesia on it.
We go local, to reach the deepest segment of your target audience.
We go local, to deliver the right and targeted strategy.
We go local, simply because we know the audience.
The people. The market. We know you.
Lets work together and walk together. Cause we are friends. And friends will never let anyone left apart.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
46. On radio music programming,
we start with human and then
go to data
Authentic is as Authentic Does
47. On online video, we have to
recut a piece of content nine
times to adapt to different
channels from six seconds
to six minutes
Authentic is as Authentic Does
48. Make your mess your message
Authentic is as Authentic Does
49. Our nephews and nieces
don’t want us to get Snapchat
Authentic is as Authentic Does
50. I love that we are not just
talking about illness but
wellness
Authentic is as Authentic Does
51. Gender equality falls into four
buckets: wage gap,
unconscious bias, culture,
visibility
The Fight for Gender Equality in Adland
52. Gender equality is not a social
issue. It is a economical one
The Fight for Gender Equality in Adland
53. Giving males a generous
paternity leave package helps
them to be able to support
their wives and girlfriends
The Fight for Gender Equality in Adland
54. Is diversity the right word ?
The Fight for Gender Equality in Adland
55. Millennials are not the next
generation. They are the
NOW generation
The Fight for Gender Equality in Adland
56. We have to be conscious of our
unconscious
The Fight for Gender Equality in Adland
73. The issue is in the pipeline
recruitment. It is hard to get to
hard-to-reach communities
Cannes World Wise Women
74. Being an active model is
probably the most important
you can do. Be visible
Cannes World Wise Women
75. It doesn’t mean because you are a
woman you can work on women
products
Cannes World Wise Women
76. We have to look also at the
planning department and
make them accountable for
the briefs and insights
Cannes World Wise Women
77. You need to look at creative
teams, make sure they are
made out of skill-sets and not
out of comfort zone
Cannes World Wise Women
78. To help women in the industry,
first steps are to put women in
charge of recruitment and
recommending women for
juries and panels
Cannes World Wise Women
79. The best talent is not
necessarily in the industry
Cannes World Wise Women
80. If we need to attract the most
amazing talent, we need to
offer the most amazing work
experience
Cannes World Wise Women
81. You need to look harder, look
elsewhere or give someone a
chance
Cannes World Wise Women
95. Make the spot fits the platform
and not the platform fits the
spot
The Future of Entertainment
96. Every marketer is interested
into content, monetization,
distribution and promotion
The Future of Entertainment
97. The Pepsi integration on
Empire was a brilliant brand
integration
The Future of Entertainment
98. We are fascinated by virtual
reality. We’ll fit it in whenever
applicable
The Future of Entertainment
99. Probably the best brand
integration of all time is the
Lego movie
There’s No Business Without Show Business
100. The relaunch of the brand
Justin Bieber was the best
rebrand of last year
There’s No Business Without Show Business
101. There is no motion without emotion
There’s No Business Without Show Business
102. Audi’s marketing goal is
simple: if we don’t put the four
rings at the end, you must still
recognize it’s Audi
There’s No Business Without Show Business
103. Is there a Lego movie in any brand ?
There’s No Business Without Show Business
104. The most popular content on
YouTube is superior than
three minutes
There’s No Business Without Show Business
105. Now, the movie has become just one
part of a story
There’s No Business Without Show Business
106. I’m more engaged with the
story than the plot
There’s No Business Without Show Business
107. We go from brand entertainment to
being an entertainment brand
There’s No Business Without Show Business
108. Artists want to work with
brands through ad agencies.
They need creative brain and
strategy more than ever.
Ideas need to be rooted in
strategy
There’s No Business Without Show Business
109. The top 100 apps are the
barometer of behaviour. Some
drive more audience than TV
shows
Valuing Video
110. For videos on Facebook, the
payoff has to move from the
end of the ad to the beginning
Valuing Video
111. The challenge is what you are
going to use to replace the
impact of sound
Valuing Video
113. When you bring something
new, you don’t know how
people will react to it
Film / Film Craft / Integrated / Titanium Press
Conference
114. As a jury, we struggle how to judge
virtual reality
Film / Film Craft / Integrated / Titanium Press
Conference
115. New is not always best
Film / Film Craft / Integrated / Titanium Press
Conference
116. To the audience, the value of
advertising is declining
Film / Film Craft / Integrated / Titanium Press
Conference
117. We look for work that enters
cultural zeitgeist, that use
what happens in the world
Film / Film Craft / Integrated / Titanium Press
Conference
118. You should do work that work
brilliantly within your brand
Film / Film Craft / Integrated / Titanium Press
Conference
119. I hope creativity will catch up with
technology. People don’t watch
technology. They love stories
Film / Film Craft / Integrated / Titanium Press
Conference
120. Creativity is taking what you
know and changing what you
think of it
Film / Film Craft / Integrated / Titanium Press
Conference