This document highlights 10 trends in advertising and marketing from 2015. The trends include simplicity of communication through emoji and sound, fighting stereotypes through inclusive campaigns, using real-time engagement on social media, unconventional banner ads, solving social issues through ideas, reframing weaknesses as opportunities, telling personal stories, technology as a game changer through augmented reality, unexpected approaches, and unconventional celebrity endorsements. Examples are provided for each trend.

1. BEST CASES AND TRENDS
by MOSAIC
15

2. TRENDS 2015
1. Simplicity of communication
2. Fight against stereotypes
3. Real Time –Vertising
4. Banner is enough for campaign
5. Ideas solve social problems
6. Weakness is a new opportunity
7. People with stories
8. Technology is a game changer
9. Unexpectedness is new approach
10. Unconventional testimonial

3. SIMPLICITY OF
COMMUNICATION

4. DOMINO’S EMOJI ORDERING
Domino’s offers pizza lovers to order pizza using Emoji

5. SOUNDCLOUD THE BERLIN WALL OF SOUND
Soundcloud recreated The Berlin Wall using sound waves

6. FIGHT AGAINST
STEREOTYPES

7. ALWAYS LIKE A GIRL
Always rethought cliché phrase “like a girl”

8. ADCOUNCIL LOVE HAS NO LABELS
Adcouncil showed that people are equal using X-Ray

9. REAL TIME -VERTISING

10. ALLSTATE SOCIAL SAVVY BURGLAR
Allstate took people’s social media photos to startle them

11. SMIRNOFF INSTAGRAM YOUR FRIDGE
Smirnoff helped people to make a cocktail out of ingredients in your fridge using Instagram

12. BANNER IS
ENOUGH FOR
CAMPAIGN

13. POST-IT THE BANNERTHAT MAKESYOU LIKE BANNERS
3M turn online banners into useful thing

14. GEICO UNSKIPPABLE AD
GEICO made unusual prerolls that you will watch till the end

15. IDEAS SOLVE
SOCIAL PROBLEMS

16. SAMSUNG SAFETY TRUCK
Samsung made trucks not a threat to the road safety but tool of safety

17. OPTUS CLEVER BUOY
Optus used satellite technologies to scare sharks from the beaches

18. VODAFONE BETWEEN US
Vodafone developed app to help women report about violence

19. WEAKNESS IS
A NEW OPPORTUNITY

20. VOLVO INTERCEPTION
Volvo made TV-viewers to tweet about Volvo instead of watching competitors ads

21. PEOPLE
WITH STORIES

22. WATER FORAFRICATHE MARATHON WALKER
Water For Africa take history of Siabatou Sanneh to start marathon for water

23. SAMSUNG LOOK AT ME
Samsung developed app to help people impossibility of eye contact

24. SAMSUNG HEARING HANDS
Samsung made the whole city to speak sign language with one man

25. TECHNOLOGY IS A
GAME CHANGER

26. NO SOMOS DELITO HOLOGRAMS FOR FREEDOM
No Somos Delito organized march of holograms

27. NIKE HOUSE OF MAMBA
Nike turned basketball court into interactive screen

28. CONTEXTUAL
ADVERTISING

29. NETFLIX GIF BILLBOARDS
Netflix used different GIFs depending on place on its billboards

30. DAPADOPTABLE TRENDS
Dallas pets alive! took trending Google queries to promote own message

31. UNEXPECTEDNESS
IS A NEW APPROACH

32. SALTABEER BEER TOOTH IMPLANT
Salta Beer gave rugby players new teeth – beer-opener teeth

33. SMART THE MONSTER SMART
Smart made unexpectedly MONSTROUS BIG SMART

34. ZDK NAZIS AGAINST NAZIS
ZDK made Nazis to march against nazism

35. UNCONVENTIONAL
TESTIMONIAL

36. RADIANT RETURN
Radiant tried to return clothes to shop after dirty tests

37. ELAN TASTE THE TRANSLATION
Elan translator compared recipes translated by Google and Elan

38. EVERYONE CAN WIN!
by MOSAIC