The document discusses Millennials and their impact on shopping behaviors. It provides details on who Millennials are based on research studies. Millennials are digital natives who are constantly connected through various devices and social media. They influence purchasing for their households and spend over $200 billion annually online. The document also discusses how retailers can appeal to Millennials and change their marketing approach to focus on immediacy, originality, and entertainment.
iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...iCAADEvents
Recommended for both professionals and individuals, this presentation will explore how our digitally-based devices and behaviours have and will perpetually continue to affect, effect, and alter our lives, lifestyles, and careers.
iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...iCAADEvents
Recommended for both professionals and individuals, this presentation will explore how our digitally-based devices and behaviours have and will perpetually continue to affect, effect, and alter our lives, lifestyles, and careers.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
DR DON GRANT - UNPLUG TO RECONNECT: HEALTHY DEVICE MANAGEMENT & THE PRACTICE ...iCAADEvents
Millennial technology pro ers previously unimaginable opportunities which have forever changed much of our daily lives. Conversely, technology and devices have also become the newest and most potentially dangerous “drugs of choice”. Those struggling with anxiety, depression and other mental, emotional or behavioural issues seem to be at an even greater risk for technology “addiction”. Recent research has indicated that it can lower relationship and life satisfaction in couples. Similarly, adolescents who struggled with device management had lower levels of self esteem and were more likely to manifest social anxiety disorders. Dr. Grant will explore this newest nemesis currently growing to seemingly pandemic global proportions, illustrating both the positive and potentially negative e ects of technology, and o er strategies and skills to help promote healthy device management and to practice good “Digital Citizenship.”
This will be the year of digitally – driven transformation – with a twist. New checks and balances will come into play to reign in the runaway train as we hurtle towards a new era in marketing, media and corporate reputation.
It will be the year marketers get real with AI – and get to grips with Blockchain. New rules of engagement will put the brakes on the fakes. Government will lead a Tech Lash against the power of new Net States. Digital media models will merge in the social space, and store managers will morph into marketing managers in the retail space. Increasingly political brands will champion social change, emboldened by consumers who, disillusioned with government, look to stand with brands that stand for something instead.
In 2018, change is the only certainty. Standing still is not an option. This is what to expect.
Je potrebne a ucinne budovat si doveru vyhladavacich nastrojov? ako si ziskat doveru robotov. Pyramida uspesnej SEO zavrsena kredibilitou. Dokazy. Kredibilita prvou damou SEO.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Using Mobile Media (Smartphones and Tablets) to Strengthen the Niche Audience Reach of Broadcast Stations News & Programming – Frank E. Parcells, Ph. D, Professor of Communication, Austin Peay State University.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
16 Social Media Trends for 2010 by Agent WildfireSean Moffitt
Sean Moffitt from Agent Wildfre (www.agentwildfire.com) takes a look into social media's crystal ball and makes some smart bets on how this child "social media" will play in teh schoolyard in 2010
DR DON GRANT - UNPLUG TO RECONNECT: HEALTHY DEVICE MANAGEMENT & THE PRACTICE ...iCAADEvents
Millennial technology pro ers previously unimaginable opportunities which have forever changed much of our daily lives. Conversely, technology and devices have also become the newest and most potentially dangerous “drugs of choice”. Those struggling with anxiety, depression and other mental, emotional or behavioural issues seem to be at an even greater risk for technology “addiction”. Recent research has indicated that it can lower relationship and life satisfaction in couples. Similarly, adolescents who struggled with device management had lower levels of self esteem and were more likely to manifest social anxiety disorders. Dr. Grant will explore this newest nemesis currently growing to seemingly pandemic global proportions, illustrating both the positive and potentially negative e ects of technology, and o er strategies and skills to help promote healthy device management and to practice good “Digital Citizenship.”
This will be the year of digitally – driven transformation – with a twist. New checks and balances will come into play to reign in the runaway train as we hurtle towards a new era in marketing, media and corporate reputation.
It will be the year marketers get real with AI – and get to grips with Blockchain. New rules of engagement will put the brakes on the fakes. Government will lead a Tech Lash against the power of new Net States. Digital media models will merge in the social space, and store managers will morph into marketing managers in the retail space. Increasingly political brands will champion social change, emboldened by consumers who, disillusioned with government, look to stand with brands that stand for something instead.
In 2018, change is the only certainty. Standing still is not an option. This is what to expect.
Je potrebne a ucinne budovat si doveru vyhladavacich nastrojov? ako si ziskat doveru robotov. Pyramida uspesnej SEO zavrsena kredibilitou. Dokazy. Kredibilita prvou damou SEO.
Slide1- Title
Slide2-
being developed by Mozilla, the non-profit organization best known for the Firefox web browser.
Based on linux nd Mozilla’s gecko technology
Web is the platform for Firefox OS – apps are built using HTML5 (along with CSS3 and JavaScript) instead of native languages. For comparison, Android apps are developed in Java; Windows Phone apps are developed in C++, C#, or HTML5, etc. Mozilla has developed Web APIs so that HTML5 apps can communicate with the device’s hardware, which was only possible for native apps until now, e.g. Bluetooth, Wi-Fi, Camera, etc.
Every app in Firefox OS including the Camera and the Dialer is a web app
An application programming interface (API) specifies how some software components should interact with each other
Slide3-Firefox OS is inspred by Android, hence it has a lockscreen, a homescreen and a notification bar
However its not entirely similar as u can see, noticeable difference is that there is no dedicated icon to open the app drawer like in other OS
Sliding right on the home screen shows the list of installed apps.
Sliding left on the home screen shows the list of app categories, which when clicked, shows installed and suggested apps in the chosen category.
Long pressing the home key brings the list of opened apps along. Pressing the power button brings the power off menu. Pressing home and power keys together takes a screenshot.
Slide4-In the few months since initial launch, Firefox OS smartphones are now available in 15 markets, with new operators and new markets around the globe .
Mozilla itself will be selling phones, too: a reference design called the for hardware and software partners called the Firefox OS Flame.
Mozilla's main focus is on smartphones, but it's encouraging others to help push Firefox OS into tablets. Via's 7-inch Vixen 7 and Foxconn's 10-inch InFocus are available to developers who are interested in the area.
Sony is also gonna release a firefox phone this year
Panasonic announced they will make SmartTVs powered by Firefox OS, Foxconn and Mozilla is working with suppliers to enable devices for all target user groups. All handsets which will run Firefox OS will sport Qualcomm processors, as Mozilla has done an exclusive deal with the chip maker.
Slide5-Thank you
Sein Beitrag wird einen Bogen von einem Traditionsunternehmen, das es seit über 175 Jahre gibt und die Geschichte Österreichs mit geschrieben hat, zu einem Unternehmen mit Innovationskraft und Kreativpotential aus 40.000 MitarbeiterInnen spannen. Eines der Konzernziele ist interne Expertisen, Kräfte und Know How effizient zu nutzen und Talente für das Management besser sichtbar zu machen.Die ÖBB akademie beschreitet sowohl mit dem ExpertenInnenprogramm als auch mit dem Programm „talents for action“ neue Wege in Richtung Kundenorientierung. Mit der Methode von Service Design werden nutzbringende Idee mit viel Kreativität, Originalität und Innovationsgeist greifbar und sichtbar gemacht. „Den Tellerrand haben wir hinter uns gelassen.“Der Talente_Pool, der in der ÖBB akademie ins Leben gerufen wurde, ist eine Fortführung des Programms „talents for action“, es handelt sich um eine Kerngruppe an hochmotivierten jungen Talenten, die methodisch ausgebildet, mit Aufgaben und Fragestellungen aus dem Unternehmen befasst werden. In Kreativwerkstätten mit einer Dauer von 1-2 Tagen werden Service Design Methoden so eingesetzt dass neue Lösungsansätze und Impulse entwickelt werden und als bunter Strauß an Ideen an die Unternehmensbereiche überreicht werden können. Die Nachfrage an diesen Kreativwerkstätten ist schon vor dem offiziellen Start enorm!
LES PETITS SUISSES est un studio de création graphique on line et off line situé à Paris. Il fonctionne comme un collectif soudé autour de valeurs fortes: pragmatisme, rigueur et créativité.
Cet ensemble réunit de nombreuses compétences graphiques tel que des webdesigners, des animateurs flash, des maquettistes, des illustrateurs, des photographes, des typographes ou encore des vidéastes (capture et montage), mais aussi des compétences techniques permettant le développement en HTML, CSS, XML, javascript, PHP, FLASH AS3, FLEX ou bien encore AIR.
Cette structure garantie une vraie cohérence sur les projets multi-canaux et assure leur fiabilité de la conception jusqu'à leur réalisation. Le studio se positionne comme une agence de communication traditionnelle mais propose aussi des solutions d’outsourcing réactives et complètes pour les structures de plus grandes taille
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Meet the millennials—discover how your foundation can harness the power of the giving generation.
Presented at Donor 2.0 conference, hosted by The Columbus Foundation.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
Will it be the Millennials or the Boomers who shape our cities and suburbs in the decades to come?
What will these places and spaces look like? Will the Millennials follow the same paths their parents did and move to the suburbs? Will empty nesters sell their single family homes and move to more urban, walkable locations? These questions have been the topic of many debates in cities around the country. In this session, watch the debate take shape and see if these great debaters can change your opinions about these two markets and their influence.
The Top 3 Secrets to the Millennial Generation - Get the info you need to get into the biggest consumer base to hit the world... Crack the Millennial Generation Code to fuel profits for decades to come! www.mktgtomillennials.com
This session will address purchasing leads, keywords, advertising, direct mail and other options. We will also explore email, social networking and other digital options.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
17. OFFLINE PURCHASING DRIVEN BY ONLINE Learn about products online, and then buy them at a store Online behavior drives offline purchasing per capita ($ spent annually) Harris Interactive, 2006
34. 81% of teens use or own a mobile phone. Consumer Electronic Association, 2006 College kids typically dash off 20-30 text messages a day. Vibes Media, 2005 38% of 13-21 year olds go online before or during breakfast. Harris Interactive, 2006
35.
36. EVERYONE’S “A FRIEND” 32% chose cell phone when asked to imagine a fake law stipulating only one form of communication. Virgin Mobile USA, 2006 3-5 C.O.T. Dozens – Hundreds Online friends 5-25 Social tribe Thousands – Tens of thousands Boundless network
43. Millennials consume 20 hours of media per day, but within 7 hours of clock time. MediaWeek, June 21, 2006 Unstructured free time has decreased by 37% since 1981. Strauss and Howe, 2006 61% of young consumers feel that video ads are too long and occur too often. Forrester, 2006
47. 37% of 18-24 year olds feel their review should be posted and unedited. JupiterResearch, 2006 72% of DVR users (HH’s) fast-forward through TV ads. CNW Marketing Research, 2006 23% of 18-24 year olds pick up in-store to ensure product availability. JupiterResearch, 2006
51. 68% play music. 47% paint or draw. 30% keep a journal. Virgin Mobile USA, 2006 38% of Gen Y (18-26) use social networking sites. Forrester, 2006 52% rely on social networks for purchase advice. Forrester, 2006
56. 31% of American teens believe they’ll become famous. MTV, 2006 58% of teens think it’s legal to copy a friend’s purchased DVD, video or music. LA Times/Bloomberg, 2006 76% think it’s important to ask their opinions about what teens really like. Harris Interactive, 2005
57.
58. — Matthew, 21 I will influence more people than you can imagine so show me what I want and then you’ll be just fine.
Good morning, everyone! It’s really GREAT to be here with a record crowd. My congratulations to Scott Silverman and his amazing team for putting together another terrific program. I’m delighted to be here again this year to share this presentation which has been prepared exclusively for you -- no one, with the exception of my staff, of course, has seen it. And, it bears a mention that there are many people at my office in Columbus, Ohio that were involved in pulling this together. I’m really fortunate to work with nearly 200 folks that range in talent from research, branding, marketing strategy, design, application development…and more. So, today we’re talking about Digital Millennials -- a group that tops out at age 24 --. Out of curiousity, is there anyone in the audience that is 24 or younger? Phew….! (Or, if so, maybe you can help us get started..!!
Laughing out loud
Know how you feel
For those of you tempted to say, Point of Sale!! --- close, - Parent over shoulder !
Today’s presentation has 5 CHAPTERS…begin with a little context and then get into who they are, how they are changing shopping, and what you can do about to win their favor
You may know this age group – kids born between 1982 and 2000 by a lot of different names. What we’ve learned is that don’t like Gen Y because it feels like a follow on name…that we were too lazy to name them something else…and they are in fact very different from Gen X.
So, here’s what we did… Special thanks to Patti Freeman Evans and David Card at Jupiter Research for their help and insights along the way. Is Jupiter Research 1 or 2 words?
And, here’s who we talked to. We specifically sought out Millennials with a digital lifestyle EDD/NITA….need to fill in…how we talk about them as average or not… More than 80% of millennials spend an hour per day online!! First wave spends closer to 3 per day, younger kids spend closer to an hour Are they average millennnials…are they influencers?
Chapter 1 -- O
US Census Bureau released March 2004, are fast surpassing all other generation groups Note the relatively equal size of the Boomers to the Millennials. -- we’ve heard for so many years about the importance of Boomers because of their sheer size -- but it’s the Millennials that are coming on strong in huge numbers due to existing and forthcoming immigration Most diverse generation ever -- 40.3% are non-white US Census Bureau facing ‘ unclassifiable’ ethnicities in 2010
US Census Bureau released March 2004, are fast surpassing all other generation groups Note the relatively equal size of the Boomers to the Millennials. -- we’ve heard for so many years about the importance of Boomers because of their sheer size -- but it’s the Millennials that are coming on strong in huge numbers due to existing and forthcoming immigration Most diverse generation ever -- 40.3% are non-white US Census Bureau facing ‘ unclassifiable’ ethnicities in 2010
This generaiton will influence the behavior and attitudes of other generations. They are already doing it…. An example….how many of you have begun texting teenagers…it’s not because it’s fun or easy….it’s a pain…but they’ve influenced our behavior. are fast surpassing all other generation groups They are strong in numbers and they will also profoundly change GenX and BBs’s behaviours beyond their comprehension.
Every organization that tracks generation spending slices and dices it differently. In aggregate, Millenials spend over $200,000,000,000 ANNUALLY -- and that’s a conservative figure. Where do they get the money? Generally from asking parents, allowance, chores, gifts – paid jobs for older segments
Here’s what I find astounding…they are influencing the majority of household purchases From apparel *81%) to groceries (77%) to vacations (59%), autos (52%) and furniture (48%). Things have changed. I grew up 1 of 9 children and the only thing we influenced was how early we’d be sent off to bed!!
Becoming more and more multichannel…particularly in getting info online and then heading to the mall. And they are spending significantly -- on average, overage $400 per year offline
Purchasing Online from Jupiter Data 65% of 18-24 year olds vs 75% of 25-55+purchased online in the last year
EDD Comparing the first wave of Millennials to those 25-55, they are tracking in large purchases of $800 and more. One quarter or purchasers are spending 150-250
Categories they’re purchasing are what you might expect…and expected to grow in dollars and in breadth over time… Leading Product Categories purchased online by Millennials 18-24 Next highest category is prescription drugs….
Barriers to online shopping…top 3 are readily addressable.. SHIPPING CHARGES WAY TO PAY NOT ENOUGH INFO ABOUT THE PRODUCT
9 MIN CHAPTER 2
Each generation is defined by different beliefs, circumstances, and life events. Boomers -- Free thinking Gen X- individuality Millennials -- clean-scrubbed, teamwork-oriented. Defined by their collectiveness
It was the early 80s and we suddenly find children as “badges” proudly sported by their parents. “Baby on Board” signs, minivans, child-centered movies like Baby Boom , explosion of infertility treatments signal that children are in-demand. Just 20 years prior children were to be “seen and not heard.” Ten years prior children were getting in the way of the women’s lib movement, yet now children are wanted and an industry of catering to the needs of children is born. THE WANTED GENERATION…fertility boomed, parents wanted to have kids and to make them a central figure in the household.
Everyone’s a winner! Even 6th place earns a 4 foot trophy today. Remember the movie “One Fine Day”…where they race to arrive because every kid that arrives on time, receives a trophy. Millennials were taught that they are special and valued unconditionally. Collaborative learning began overtaking the incumbent competitive educational system. My daughter is only 7 and has “graduated” four times – twice from swimming lessons, once from preschool, and once from safety town…!
Technology exploded during their lifetimes.
They were pounding away at software programs called “Baby time” as infants…
This is the only world they’ve ever known! As a result many Millennials consider themselves “experts on technology”
We’ve seen economic abundance in America during the Millennials’ childhood years. Even economic downturns proved temporary as they reversed themselves while Millennials were yet still schoolchildren. Never before had children had such disposable income in their households and in their own hands. Marketers stepped up their direct-to-child efforts, resulting in a generation of children steeped in marketing and unprecedented exposure to retail. Longest recession was only 8 months and only 2 recessions since 1982 vs more frequent and longer in duration. NEW HOME CHARACTERISTICS (Single Family) from NAHB: In 1970 average finished area square foot of a house was 1,500, compared to 2,080 in 1990, and 2,349 in 2004. In 1970 52% of new homes had 1 ½ bathrooms or less, compared to 13% in 1990, and only 5% in 2004 In 1970 32% of new homes had 2 bathrooms, compared to 42% in 1990, and 39% in 2004. In 1970 16% of new homes had 2 ½ bathrooms, compared to 27% in 1990, and 33% in 2004. In 1970 only 34% of new homes had central AC (66% did not), compared to 76% in 1990 (24% did not), and 90% in 2004 (only 10% did not).
This is a fun game…Millennials don’t know what most of these items are or will never have a use for them… Rotary phones, slide projectors, fax machines, encyclopedia -- BOOKS??!! -- watches!!! Sales of stereos plummeted 21% in one year (2005-2006).
12 min CHAPTER 3 -- MEET THE MILLENNIALS
Most distinguishing characteristic of all -- because of how they’ve been exposed to technology. Millennials are a generation that is perpetually connected.
First, they’re online a lot -- upwards of 3 hours per day for older Millennials and 1 hour per day for younger Millennials. When asked, what activities do you regularly do online… Most doing homework, playing games, shopping, viewing personal web pages and blogs
Mobile phone is their lifeline…private interactions, constantly on -- some told us they never turn it off and even text message friends early AM to say good morning or late PM to say goodnight. In their world, media channels have grossly expanded and converged – they do not delineate between marketing channels – Websites, Blogging, IMing, Mobile Devices (texts, remote IMing, camera phones, etc.).
Listen to them talk about how they sustain their friendships.
Millenials let everyone into their world…. Millennials are excellent collaborators – to the point that few decisions are made independently. Millennials have been raised to believe that there’s safety in numbers and technology makes it so easy to take an instant poll, to share information, and to consult the distributed expertise of their network.This makes them very informed purchasers and retailers vulnerable to public opinion.
They stratify their friendships in a tech-determined fashion….their devices drive the intimacy triangle Notice that email is seldom used -- primarily with their circle of trust…but only as a last resort. Intensely collaborative,
While they receive more and more email as they age, they still send out a very small number overall….email is reserved for teachers or parents…rarely email their friends
While older adults talk about emailing a friend. A Millennial would say, “I facebooked her.”
Millennials are busy…overscheduled more than ever before. And, in their minds, “productive” --
Millennials’ brains are wired differently. They are able to understand more complex story lines and become bored with overly simplistic interactions. In Steven Berlin’s “Everything Bad is Good For You” -- compare the typical storyline from an older adult’s childhood to that of a Millennials…More characters, more plots, more threading…
So, it’s no surprise to look at how much media that a Millennials is consuming in any given day. Conditioned by a heavily structured and scheduled childhood and influenced by a culture of “doing”, Millennials don’t do well with idle time. Leave them alone and they become fidgety and anxious. Technology is their tool to becoming “productive” once again, providing them connection, stimulation and instant gratification
Most of all, they are simultaneously consuming media -- 20 hours worth within 7 hours of clock time -- 61% of them are consuming media AND doing homework! All this is possible because their unstructured free time has reduced dramatically since the early 80’s. Matter of fact, sales of day-planners soared from 1 to 50 million in the 90; .
Because they are simultaneously consuming media, multi-tasking, and tuned into the notion that marketing is all around them. They are savvy and know that they have been marketed to all their lives. They have developed finely honed skills for filtering out messages and media that aren’t relevant.
We performed eye-tracking on our Millennials to test their processing speed relative to older adults. We found that they process info up to 5x faster. They require complexity….skim to keep their mind engaged…look at the movement on this page, the red area shows where they dwelled but because the area is small, their dwell time was short, typically a fraction of one second. Dwell on the first 1-2 words of text and don’t read across lines. More inclined to notice images, videos, moving objects.
Millennials have a high disdain for anything that interrupts them -- anything that they can’t control, turn off.
Many of them live in HH with DVR’s and those that do are fast-forwarding thru ads. If they take the time to write a review, they expect it to be posted immediately and to be unedited. And, once they’ve decided on an item they want to buy, a quarter of them, particular first wave Millennials, want to pick up in-store to ensure they get the product THAT day.
Millennials rarely make a decision on their own. When it comes to online ratings and reviews are more important to them than to older adults. They also need the immediacy and control of seeing an item in multiple views -- all views. No detail an be left unshown or unknown.
They are impatient!!!
Uncanny paradox -- so much to say yet their identity is an extension of the group.
Because they have been coddled -- they have also been exposed to far more activities than prior generations. They have had the opportunity to develop discreet tastes and hobbies -- they have the luxury of finding what interests them whether it’s fencing, field hockey, or pottery. They see themselves as creative individuals. Over HALF RELY on their social networks for purchase advice -- this is huge -- and we’ll talk about the implications shortly
Their generation is and will be known for its collectiveness -- collaborative nature. Even when we texted a question to our participants, they often sought the “CONSENSUS” of the group before responding. T.EA.M. is the mantra for their generation…so much so that they have little respect for hierarchy and don’t necessarily trust authority unless it’s earned. LET’S LISTEN TO HOW THEY FIND COMFORT IN BEING LIKE THEIR FRIENDS…
This generation is not dark or jaded in any way. Matter of fact, they have an amazingly inflated sense of self, aspirations for the NEAR future…and believe they are entitled to …well, almost anything.
Most have no idea it’s illegal to copy a friend’s purchased DVD, video or music. They think it’s vital for companies to find out what they really like. And, perhaps most interesting, nearly 1/3 BELIEVE they’ll become famous.
37% expect to earn more than $100K by age 30.
When asked, “how should brands treat people your age?” Matthew started with.….I don’t have a lot of money….but I will influence…
29 min CHAPTER 4 Because Millennials are perpetually connected, expressive, multi-tasking, and reliant on their social netoworks -- they are changing shopping…
You know the old purchase process, a numbers game -- push them through the funnel, recognize that they’re going to bounce through multiple channels, but in the end -- it’s been a numbers game of impressions, visitors, conversions….
The impact of traditional advertising and brand communications is going down as Millennials multitask, simultantously consume media -- they are tuning out traditional brand-endorsed triggers.
And they are tuning into their social network at the beginning of the purchase process, in the middle, and at the end… The shape is not longer a funnel -- if you look at the orange circles…we started to see a FISH!
Social comm trumps brand comm as Millennials are filtering and discovering. Media must be more targeted and catalytic. It’s not longer 1 to 1 or 1 to many but 1 to many, then many more. To get their attention, must be a hybrid of of brand and social medial -- Trust is in the network.
No longer a shopping model, it’s an engagement model -- 2nd step is critical because 3 steps of “get info,” “short list,” and “select,” are consoldiated into a peer approval step. In this stage, Millennials are sharing, creating, and validating. Mobile phone, IM, texting plays a major role in engagement
Once their decision has been narrowed or validated by their network, Millennials have heighted expectations for on-deman info and services. They expect product pages or FAQs to have all the answers, or CSRs, or email. Once they decide, they will not wait for page loads, out-of-stocks.
When they’re ready to pay, they want it now. No delays, no 7-10 days for ground shipping. In-store pick up. They need immediate gratification and tangibility.
And then what happens next, can’t be underestimated….
Word of mouth can happen because you have an amazing product. But it also happens when a Millennials starts to feel like he or she is part of something special -- feels a sense of belonging. They also want to return to their networks to “help others make decisions” -- for real.
33 min CHAPTER 5
Millennials value authenticity…one of things we heard is that brands need to Keep it Real… Millennials have a highly attuned BS detector
One brand they raved about (unaided) was Razr. Feel that it’s an authentic brands…cool, hip, but stays true to who they are be constantly coming out with cool, new products. Most of them would do about anything to have this phone. They see it as “elite” but worth it because it’s so well executed.
Millennials raved about eBay…some had auctioned off their own wares, but most just love the thrift experience. They think of eBay as authentice, great place for a deal, constantly fresh -- the main menu is constantly loading fresh merchandise -- which makes me think that 3 week windows that many multichannel retailers work within do not provide sufficient excitement for Millennials
Millennials want to be heard -- literally, listened to but, also involvement with brands.
When a retailer asks for their POV or enables them to write a review, they feel heard. Amazon was one of the few sites they mentioned in this arena. Millennials noted that reviews are helpful but in a limited way…they would prefer to delineate by affinity group -- people their age. Some travel sites are starting to figure this out…
Kudos to Levi’s for experimenting …they are motivating involvement by allowing shoppers to upload their image to be a part of their current ad campaign. It’s quite funny -- matter of fact, this is my 7-year old daughter, complete with missing front tooth -- as a test!
Smart move…they know Millennials hate to pay for shipping (REMEMBER IT’S THE NUMBER 1 BARRIER TO ECOMMERCE) -- so they’re rewarding Millennials with free shipping if they forward their movie to 3 friends -- FREE ADVERTISING -- the BEST kind, customer-endoresed!! Also, doing some crowd sourcing for the next face of the brand. And, their UK site is more aggressive with the creation and sharing of ring tones.
Remember, this group is highly creative, expressive….they seek out ORIGINALITY -- even, if in the end, all their friends have the same things.
Converse not only let’s you build your own shoe -- but they also provide access to hard to find and limited edition merchandise. No stodgy, boring product descriptions, but a great voice that syncs up with the product. .
Millennials talked about Threadless.com -- a place where they can submit their own creations to be considered for production. The community essentially weighs in on “what they would buy” and if a minimum number commits, Threadless produces the design. Each week, the new submissions are featured which drives repeat visits….and an ongoing interest in the new brand.
Originality can extend to new ways of viewing and interacting with the product. In general, Millennials like seeing jeans, in context, on body -- and having the ability to rotate the product 36- -- even as cool as this tool is, they wanted more -- to see the product bigger, and more control of the interaction. They reminded us that they are used to more precision, more control from video games!!
Originality can extend to a new way of visualizing the product.Interesting…mixed reviews…wanted to see it bigger, more control…Gian Carlo talked about how the buttons for this group can be smaller…they are used to the precision required from video games.
But check this out…! Millennials were engaged -- similar results with both genders. Look how much attention they focused on the fit through the rear and the flair at the bottom -- contrast this degree of focus with how they skimmed all over the myspace.com page -- this tool provided focus.
You heard them. They’re impatient. They want CONTROL.
iTunes is a favorite….this site speaks to them for a host of reasons -- it let’s them buy in small increments -- less than a dollar if they feel like it. Can create combinations to express their mood, personality, occasions… And they can sample before they buy -- OVERCOMING, the number 3 BARRIER TO ECOMMERCE.
MILLENNIALS ARE IMPATIENT…THEY DON’T WANT TO WONDER, WAIT, WORRY. If a hot product is on the way, they want to be able to sign up for guaranteed availability. They also like inventory look-up so they can determine if a trip to the mall is worth it.
Millennials want to laugh, have fun…belly laughs are great, but anything that they can experience with their friends, pass along to their friends, talk about with their friends resonates.
Millennials couldn’t site a retail brand that made them laugh. Typically we’ve found that branded manuf and cpg companies are learning from retailers but in many instances CPG, beverage and entertainment brands are more in touch with Millennials. This is what makes them laugh,…
Number 2 BARRIER TO ECOMMERCE -- way to pay…in Austrailia, they’ve developed a way to pay and have fun -- a company called bcode enaables a sender-initiated payment in which a person can send a BEER -- yes a BEER! To a friend at a bar or restaurant. Choose your recipient, text the code to the participating bar, recipients scans the numer at a small terminal and receives a beer -- how about that?!
40 min Move beyond 3 week windows - FRESH -- give them something to talk about -- “did you see?!!”” Have to work with PR and external relations to create events….PR teams, web teams cannot work in a vacuum -- you may need to create buzz to drive traffic to pop-up stores that last for a short period of time -- on the beach, on campus, in a bar. Begin providing tools (like Levi’s) that is branded -- but ultimately USER ENDORSED to pull in the network.
Recognize the the social network is at play in a big way -- First, be more searchable on the site (more indexable) and on the web (stronger brand messaging in organic results) Zoom all views -- not one, or some…give them the control. Reviews by affinity group Faster downloads -- they are inclined to click away after just 2-3 seconds -- Ajax and other techniques for speed Begin testing user-initiatied (KEY WORD) mobile -- it’s coming, figure it out or expect to be a fast follower.
NUMBER 2 BARRIER -- WAY TO PAY -- if you are not already doing it, begin accepting PayPal and other alternatives Create more incentives for sharing wish lists and cart sharing…-- within a designated window of time The ever popular in-store pick up… Shipping is a big barrier
Millennials want a sense of belonging --after they purchase, invite them into a club or pull them in (AGAIN) with special privileges Create events and opportunities that make them feel special Give them a fun way, cool tools…
45 min TALL ORDER, indeed…so instead of closing here, we decided to add a SURPRISE CHAPTER - -chapter 6 onto this presentation. Since Millennials are indeed changing shopping, I thought it might be helpful to envision for all of you what shopping could look like in the the not too distant future. In doing so, I rallied 2 teams of strategists, designers, and technologists and together, we dreamed up 2 scenarios that I’d like to close with by sharing with you.
53 min Thanks for your undivided attention this morning…be sure to look for more on this topic next summer when my next book, Open Branding is released…!!
And, if you still find this generation baffling, we have the official Digital Millennials Decoder available to all of you at the stage or on tables at the rear of the room.
55 min At this time, I want to say THANK YOU for listening and I invite any questions you may have!!! Please visit us at Myspace.com/RuReady4us for presentation highlights