This document discusses how to build lasting value through social media. It argues that social media is about more than just driving traffic or making money, and that listening to conversations and being useful to others is important. Shortcuts and tricks will not work for long-term success; rather, focusing on creating value, helping people, connecting, and building trust and relationships within communities will have a lasting impact.

1. Beyond Monetization:
Build Lasting Value
through Social Media
@Pistachi
o
Laura Fitton Pistachio Consulting Inc.
www.PistachioConsulting.com
Laura@PistachioConsulting.com 800-747-1941

2. Ads are Ailing
Make Money Helping People Sell

3. Long Live Social Media
re
o
MMoney Helping People Buy
Make
^

4. Are You Listening?
Markets are conversations.
Conversations suck if you don’t listen.

5. Photo Credit: (cc) matrianklw on flickr.com

6. Social Media…

7. Social Media Drives Traffic?

8. Photo Credit: (cc) Hamed Saber on flickr.com

9. Social Media Makes Money?

10. Social Media Builds Value.

11. Social Media Builds Business

12. Social Media is Nothing New

13. Photo Credit: (cc) jerryfletcher on flickr.com

14. Social Media is Knowledge

15. Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com

16. Knowledge is Socially Mediated

17. Knowledge is Socially Mediated

18. Photo Credit: (cc) gregor_y on flickr.com

19. Markets are Socially Mediated

20. Markets are Socially Mediated

21. Tricks? Tips? Shortcuts?

22. [animal doing a trick]
Photo Credit: (cc) redjar on flickr.com

23. No.

24. Tricks Won’t Work

25. Tricks Won’t Last

26. Tricks Won’t Pay

27. Gaming Won’t Pay

28. Win the Battle?

29. Lose the War.

30. Facebook Beacon

31. Facebook Beacon
Warning: Here be rocks.
[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com

32. DANGER.
Facebook Beacon
Warning: Here be rocks.
[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com

33. What Matters?

34. What Lasts?

35. Listen.

36. Listen.
Photo Credit: (cc) gari.baldi on flickr.com

37. Be Useful.

38. Help Others.

39. Connect.

40. Love Matters. Love Lasts.

41. Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com

42. VALUE.
LASTING impact on search
relevant audiences
relationships
community
trust

43. Surrender
Dorothy

44. Surrender
Dorothy

45. Resources
• Cluetrain Manifesto (now more than ever!)
• Naked Conversations
• Tipping Point & Made to Stick
• Marketing to the Social Web
• Groundswell
• Now is Gone

46. http://www.twitter.com/pistachio
…follow me