This presentation provides an analysis of the evolving operating model of communication agencies in the digital social era, along with assessment and recommendation of the content and the content creation process in an ever-changing culturally sensitive and diverse Middle East.
The digital revolution has introduced new media that virtually melted the physical borders and gave birth to an interconnected world of individuals. A new world power was born, it is the power of “One”. One individual today can be more influential (positively or negatively) with more audience reach than a media agency in the previous decades.
Social Media forced a change in the communications gameplay. Traditional influencers no longer control and anticipate the outcome of the game, the new game-maker today is what we previously referred to as the “audience”. Long gone are the days of the press release. Community, brand and reputation management have now become extremely personal and immediate. PR, media, planning, branding and advertising strategies now go hand in hand more than ever all part of a greater communication strategy.
Over the past few years the communication industry in general has been evolving its operating model trying to find the most suitable setup, hence we see agencies re-integrating previously created independent entities into one (i.e. Branding, Media, PR, Events, Social, Content, Planning), other smaller models are the New Media, Digital and Social Media agencies. Regardless of the operating model the objective is the same, communication is moving away from “Mass Targeting” towards “Listening and Engaging”.
Technology and mass media contributed in creating a new Middle East, one that is evolving and opening up to the rest of the world. One must not forget that the Middle East is a region cultural and ethnic multiplicity and that even if the operating model is global, the content and the communication need to be extremely local. Social, religious, economic, cultural differences and values (many times within the same country) is forcing customized targeted communication, better yet is contributing at recreating the virtual borders that were erased by these same media.
John Smythe - A velvet revolution for employee communication?Marc Wright
When times are tough good organizations will be redoubling their efforts to both keep people in the picture and engage them in decisions that effect them and which they can contribute to.
The trouble is that the command and control leadership model of the last millennia resulted in top down employee communication being hard wired into the way corporate internal communication is used and experienced. Yes there are now all kinds of feedback processes – much accelerated by new technology - and very many examples of real inclusion of people in decisions and big ticket change.
But for many workers the last millennia communication model is still about the alignment of the many with the decisions of the few.
The rise of leader and employee engagement is resulting in a complete re-think of the DNA of corporate internal communication as leadership models become more inclusive.
John will expand on the idea of the velvet revolution in employee communication exploring the clash between last millennia top down communication and more inclusive ways of leadership set in the context of a coming global collision between democratic capitalism in the West and authoritarian capitalism rising in the East.
John Smythe - A velvet revolution for employee communication?Marc Wright
When times are tough good organizations will be redoubling their efforts to both keep people in the picture and engage them in decisions that effect them and which they can contribute to.
The trouble is that the command and control leadership model of the last millennia resulted in top down employee communication being hard wired into the way corporate internal communication is used and experienced. Yes there are now all kinds of feedback processes – much accelerated by new technology - and very many examples of real inclusion of people in decisions and big ticket change.
But for many workers the last millennia communication model is still about the alignment of the many with the decisions of the few.
The rise of leader and employee engagement is resulting in a complete re-think of the DNA of corporate internal communication as leadership models become more inclusive.
John will expand on the idea of the velvet revolution in employee communication exploring the clash between last millennia top down communication and more inclusive ways of leadership set in the context of a coming global collision between democratic capitalism in the West and authoritarian capitalism rising in the East.
Development of a Business Model for the Implementation of a Sustainable Point...the nciia
The lack of clean water remains a critical public health challenge throughout the developing world, and developing viable, sustainable programs is part of this challenge. This presentation describes a business model that was developed in partnership with a Dominican Republic NGO through a NCIIA Sustainable Vision grant. The program incorporates elements of health promotion, social marketing, microfinance and local entrepreneurship to help the rural poor purchase point-of-use water filters. The presenters will share their experiences and lessons learned.
Collaboration as it really is, Working together, aloneMarc Buyens
Collaboration is the participation of independent actors in mutual interactions to deliver a specific result, either chosen or not. The so-called collaboration is the outcome of the interactions that occur, initiated by the different participants for their own good reasons, but collaboration is not the purpose.
Now, more than ever before, volunteer engagement professionals have an opportunity to be champions of talent management within their organizations. This webinar will provide ideas and strategies for volunteer professionals who are ready to embrace change and their roles in this changing environment. Learn how to respond to emerging trends, issues, and opportunities and explore how a small investment in volunteer engagement can yield significant impact and outcome.
Softchoice is proud to share our second Corporate Sustainability Report! We’ve opened up our notebook, and giving you full access to all our work in 2009. Throughout the report you’ll find links to tools that you can use to build your own Corporate Sustainability Strategy. Learn from our mistakes, copy our policies and surveys, and leverage all our hard work!
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Getting stuck is a normal part of the creation process--but that doesn't make it any less frustrating. Here are some ideas to get unstuck.
• Follow us on Twitter: http://bit.ly/itNvyE
• Like us on Facebook: http://on.fb.me/jijQTI
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
Development of a Business Model for the Implementation of a Sustainable Point...the nciia
The lack of clean water remains a critical public health challenge throughout the developing world, and developing viable, sustainable programs is part of this challenge. This presentation describes a business model that was developed in partnership with a Dominican Republic NGO through a NCIIA Sustainable Vision grant. The program incorporates elements of health promotion, social marketing, microfinance and local entrepreneurship to help the rural poor purchase point-of-use water filters. The presenters will share their experiences and lessons learned.
Collaboration as it really is, Working together, aloneMarc Buyens
Collaboration is the participation of independent actors in mutual interactions to deliver a specific result, either chosen or not. The so-called collaboration is the outcome of the interactions that occur, initiated by the different participants for their own good reasons, but collaboration is not the purpose.
Now, more than ever before, volunteer engagement professionals have an opportunity to be champions of talent management within their organizations. This webinar will provide ideas and strategies for volunteer professionals who are ready to embrace change and their roles in this changing environment. Learn how to respond to emerging trends, issues, and opportunities and explore how a small investment in volunteer engagement can yield significant impact and outcome.
Softchoice is proud to share our second Corporate Sustainability Report! We’ve opened up our notebook, and giving you full access to all our work in 2009. Throughout the report you’ll find links to tools that you can use to build your own Corporate Sustainability Strategy. Learn from our mistakes, copy our policies and surveys, and leverage all our hard work!
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Getting stuck is a normal part of the creation process--but that doesn't make it any less frustrating. Here are some ideas to get unstuck.
• Follow us on Twitter: http://bit.ly/itNvyE
• Like us on Facebook: http://on.fb.me/jijQTI
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
Tweak Your Slides: Ten Design Principles for Educators (version 3.0)Chiara Ojeda
Tweak your Slides, workshop on visual design for educators. This is draft 3, which includes examples of my own past slide shows and revisions of these shows.
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
"Corporate Storytelling: the Nouvelle Cuisine of Business Presentations" presented at the Royal Flemish Society of Engineers (KVIV)) in Antwerp, February 2012
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.