32. 80%
• Human Values
• Environment
20%
Remember the 80-20 rule. Be socially correct
20%
• Faster
• Cheaper
• Better
33. “Stories that
resonate on an
emotional
level..put a human
face on a global
face on a global
business, drive
engagement and
amplification.”
Brian Pember, UPS
34. Product
How do you do what you do?
Pre-
Development
Devlopment
Post-
Development
38. “Successful social
marketing is about
authentic interaction that
inspires advocacy for your
inspires advocacy for your
products, & trusted
recommendations.”
- Guardian
39. “Brands are the
publishers of the
content while
marketers are
storytellers and
storytellers and
consumers are the
participants.”
Tushar Vyas, GroupM.
44. Facebook Status Update Checklist
Theme
Message
Product (Faster/Cheaper/Better)
Production (Human Values/Environment)
Solution (Your’s or Others)
Consumer/Customer
Message
Hashtags
Image
Links
Inform Question Call to action
Super Trending Business
Photo Audio Video
Website Social Online forms
Upload link External link