Social Media/Business Team
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What skills/attitudes are needed for your social business or social media team?
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Social Media/Business Team
- 2. A digression, to begin with Almost all top global luxury brands are European brands. Why? P6 Framework
- 3. …European CEOs Attributes of European CEOs •Peasant •Poet •Craftsman Prof Charles De Brabant P6 Framework
- 4. Many different titles, jobs, roles, responsibilities…in social P6 Framework
- 5. 3 Compontents But, they can be grouped in these three baskets… P6 Framework
- 6. C-Level • C-level Executive Nodal • Product Team • Marketing Team Functional • Manufacturing, R&D, CSR • Marketing, Sales, Legal, Human Resources Recommended Structure P6 Framework
- 7. A home grown success story in ‘crowdsourcing’ Titan’s success in innovation can be attributed to its dedicated “innovation” team, called: Future Team P6 Framework
- 8. The journey begins with a white-board in 2003 P6 Framework
- 9. Use of Web 2.0 since 2010 P6 Framework
- 10. Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy
Editor's Notes
- Only one out of top 15 global brands is a Non-European brand
- Peasants (they know the worth of money); Poet (they are creative people, and relationship oriented); Craftsmen are experts in using tools. The US CEOs have transferrable, analytical skills that can be used for creating shareholder wealth, but not luxury products.
- “It should be a multi-functional team, anchored by one particular department, and to be reported to a c-level executive”