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Overview of Younomy's Social Business Workshop

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An overview of social media, presented as part of Younomy's one day social business workshops that aim at equipping entrepreneurs, CEOs, managers, and executives evolve social business strategies.

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Overview of Younomy's Social Business Workshop

  1. 1. Doing Business with Social Media Workshop Overview P6 Framework
  2. 2. Tools play a key role in evolution P6 Framework
  3. 3. The tool: computer P6 Framework
  4. 4. The effect: automation P6 Framework
  5. 5. The tool: Internet P6 Framework
  6. 6. The effect: e-business P6 Framework
  7. 7. The tool: Social Media P6 Framework
  8. 8. The effect: Democratization P6 Framework
  9. 9. Social Media in India Internet Users = 150 Million Facebook = 60 Million LinkedIn = 18.5 Million Twitter = 18 Million Google Plus = 6 Million Pinterest = > 0.5 million P6 Framework
  10. 10. Right Understanding of New Media…takes time P6 Framework
  11. 11. “Hello, Watsons of the world” P6 Framework Many attempts were made to use telephone as a broadcasting media in the initial days
  12. 12. Myth # 1 It's a Publishing/Marketing tool McKinsey @2013 P6 Framework
  13. 13. P6 Framework
  14. 14. Social Media Potential McKinsey@2013 P6 Framework
  15. 15. Objectives of Engagement PwC@2013 P6 Framework
  16. 16. Case Example: Tanishq P6 Framework
  17. 17. My Expression P6 Framework
  18. 18. Myth # 2 It needs Big Budget A section of participants of an organic agriculture workshop: A single FB status update had attracted close to 70 people to a remote village in Tamil Nadu. P6 Framework
  19. 19. Myth # 3 It's to Connect with Customers Depending on the business need, businesses can engage with many types of external stakeholders such as local community P6 Framework
  20. 20. Myth # 4 It is Facebook & Twitter Externalizing Enterprise Applications Externalizing software applications by integrating public social networks (Twitter, Facebook, etc) with them Socializing Enterprise Applications Socialize software applications by adding social features integral to process workflows P6 Framework
  21. 21. Social Business Technology P6 Framework
  22. 22. CRM, ERP, SCM,… P6 Framework
  23. 23. Social CRM, ERP, SCM,… P6 Framework
  24. 24. Myth # 5 Forget Print • Real world presence matters • Integration with print matters • Marrying media of different eras matters P6 Framework
  25. 25. Myth # 6 It's all about technology Do you have social media ethos? P6 Framework
  26. 26. P6 Framework
  27. 27. How do you treat your customers? P6 Framework
  28. 28. How do you treat your customers? P6 Framework
  29. 29. How do you treat your customers? P6 Framework
  30. 30. How do you treat your customers? P6 Framework
  31. 31. A perfect example! Because, here customers are co-creators P6 Framework
  32. 32. Myth # 7 Social Media is Free • people cost • training cost • investment in tools • managerial bandwidth • content development • running campaigns • app development • promotion • rewards & incentives • interface design P6 Framework
  33. 33. Strategy First Credit: Forbes P6 Framework
  34. 34. Strategy: What it's Not • Ten Tips to Use Facebook for SEO • Optimization • Twitter To-Dos • 10 Cool Social Apps for Business • How to Sell More using Pinterest • Making Best out of Google Analytics • 5 Social Themes for Your Portal P6 Framework
  35. 35. What you can look for? Workshop is based on P6 ideation framework P6 Framework
  36. 36. Program Structure P6 Framework
  37. 37. Guideline - 1 P6 Framework
  38. 38. Guideline - 2 •Standup and share! “Sitting is a new type of smoking,” – Mayo Clinic P6 Framework
  39. 39. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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