Creating Business Value
Social Business Strategies
P6 Framework
Strategic
Profitable
Strategic
Not Profitable
Not Strategic
Profitable
Not Strategic
Not Profitable
Types of Value
P6 Fram...
Flagship Future
Fill-gap Free
Types of products
P6 Framework
Flagship
Examples:
Lego Toys
Godrej’s Interio
Suitable Project: Configuration
P6 Framework
Fill-gap
Examples:
iPAD apps
DeitY apps
P6 Framework
Suitable Project: Co-creation
Future
Examples:
Airbus “Fly Your
Ideas”
BMW’s Future
Mobility
P6 Framework
Suitable Project: Idea Contests
Free
Examples:
•Garnier’s Super
Human Light
•Hall’s Breathe
the Change
P6 Framework
Suitable Project: Movement
Wisdom of crowds
P6 Framework
• Idea Contest
• Developer
Challenge
Innovate
• Brand
Promotions
• Campaigns
Market
Two purposes...
P6 Framework
“By 2015 more than 75% of
leads will be sourced
through inbound channels
like Social Media”
Social Media Reach
P6 Framework
Your ‘hot’ project ideas
Internal
Priorities
External
Priorities
Co-
creation
Hot Spots
P6 Framework
Starbucks’ BetaCup
P6 Framework
External priorities
P6 Framework
P6 Framework
P6 Framework
P6 Framework
The key lies in
P6 Framework
Paid Listening
P6 Framework
Free Listening
P6 Framework
Search Listening
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
...
Creating Business Value Using Social Media
Creating Business Value Using Social Media
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Creating Business Value Using Social Media

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Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.

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Creating Business Value Using Social Media

  1. 1. Creating Business Value Social Business Strategies P6 Framework
  2. 2. Strategic Profitable Strategic Not Profitable Not Strategic Profitable Not Strategic Not Profitable Types of Value P6 Framework
  3. 3. Flagship Future Fill-gap Free Types of products P6 Framework
  4. 4. Flagship Examples: Lego Toys Godrej’s Interio Suitable Project: Configuration P6 Framework
  5. 5. Fill-gap Examples: iPAD apps DeitY apps P6 Framework Suitable Project: Co-creation
  6. 6. Future Examples: Airbus “Fly Your Ideas” BMW’s Future Mobility P6 Framework Suitable Project: Idea Contests
  7. 7. Free Examples: •Garnier’s Super Human Light •Hall’s Breathe the Change P6 Framework Suitable Project: Movement
  8. 8. Wisdom of crowds P6 Framework
  9. 9. • Idea Contest • Developer Challenge Innovate • Brand Promotions • Campaigns Market Two purposes... P6 Framework
  10. 10. “By 2015 more than 75% of leads will be sourced through inbound channels like Social Media” Social Media Reach P6 Framework
  11. 11. Your ‘hot’ project ideas Internal Priorities External Priorities Co- creation Hot Spots P6 Framework
  12. 12. Starbucks’ BetaCup P6 Framework
  13. 13. External priorities P6 Framework
  14. 14. P6 Framework
  15. 15. P6 Framework
  16. 16. P6 Framework
  17. 17. The key lies in P6 Framework
  18. 18. Paid Listening P6 Framework
  19. 19. Free Listening P6 Framework
  20. 20. Search Listening P6 Framework
  21. 21. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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