SlideShare a Scribd company logo
When our affair with content means we cheat
on customer experience
A little about me.
Kirsty Hulse
@kirsty_hulse
Head of SEO Best Practice
@linkdex
Founder
@manym1nd5
We’ve fallen in love with content marketing
@kirsty_hulse
Over 85% of
brands are
doing it
Content Marketing Institute
We spend a
quarter of our
budgets on it
70% of brands created more content this year
than they did last year
Retailers are becoming publishers and
publishers are becoming retailers
27% brand growth 2012 vs 2014
Jan 2012 Jan 2014Jan 2013 Jan 2015
This is great, but we’re missing something
When you have high authority editorial
content...
...that content will rank for transactional
queries
...which actually
isn’t always the
best customer
experience
ChinosDinner Jackets Tom Ford
BackpacksUnderwear
Long form editorial
content is perfect for
capturing
informational queries,
driving brand
awareness and
influencing purchase
decision
GIMME
ALL
THE
SHIT I
WANNA
BUY
STUFF
“You are looking to buy a new dinner suit. Which page do
you think best suits your needs?”
84% 16%
CX Content
ALL THE MONEY
Optimising editorial content for
conversion
Optimising editorial content for conversion
Audit your
old blog
content.
Which posts are
driving traffic?
Where are the
opportunities?
Where are you
missing out?
Content performance increases long
after launch date
Don’t hide your CTAs
Test, test, test
Image
quantity and
quality and
Don’t hide
product
recommen
dations
Signpost product pages
Un-optimise
editorial
content for
transactional
product
keywords
This doesn’t feel very sophisticated
Content personalisation
http://searchenginewatch.com/sew/how-to/2334157/how-personalizing-websites-with-dynamic-content-increases-
engagement
Content personalisation allows you to alter the content you
surface depending on different factors such as search
keywords, source etc meaning we can better align our
content with user intent
Lovely resource here
Group keywords according to ranking page,
and edit content according to source
1. Expensive
2. Dynamic URLs?! No way!
$49/pmFree! £95/pm
Include hard-coded text links behind dynamic content
Submit an accurate sitemaps
Keep both static and dynamic URLs short
Make AJAX crawlable
Create static URLs that link to the same content as each dynamic URL.
https://econsultancy.com/blog/66827-penalisation-for-personalisation-google-dynamic-content-seo/
Lovely resource here
Personalisation SEO Considerations
Thank you!

More Related Content

What's hot

Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
LinkedIn Talent Solutions
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
Klaxon
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Matthew Barby
 
SEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just Links
Search Engine Journal
 
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingHow To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
NewsCred
 
How To Sell Content Marketing To Executives
How To Sell Content Marketing To ExecutivesHow To Sell Content Marketing To Executives
How To Sell Content Marketing To Executives
Michael Brenner
 
5 Trends That Will Drive Marketing in 2015
5 Trends That Will Drive Marketing in 20155 Trends That Will Drive Marketing in 2015
5 Trends That Will Drive Marketing in 2015
HubSpot
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
TopRank Marketing Agency
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing Innovations
HubSpot
 
Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
TopRank Marketing Agency
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
Scoop.it
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
Barry Feldman
 
Digital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsDigital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and camps
Our Kids Media
 
The Journey from Stranger to Customer
The Journey from Stranger to CustomerThe Journey from Stranger to Customer
The Journey from Stranger to Customer
Internet Marketing Software - WordStream
 
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarHow to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
Qzzr
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
TopRank Marketing Agency
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
Drift
 
13 Stats That Will Change How You Sell
13 Stats That Will Change How You Sell13 Stats That Will Change How You Sell
13 Stats That Will Change How You Sell
Smith School of Business, Queen's University
 
What Have You Done for Me Lately? 5 Questions to Ask Your CMS
What Have You Done for Me Lately? 5 Questions to Ask Your CMSWhat Have You Done for Me Lately? 5 Questions to Ask Your CMS
What Have You Done for Me Lately? 5 Questions to Ask Your CMS
Percussion Software
 

What's hot (20)

Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
 
SEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just LinksSEO & Content: How to Build More Than Just Links
SEO & Content: How to Build More Than Just Links
 
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingHow To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
 
How To Sell Content Marketing To Executives
How To Sell Content Marketing To ExecutivesHow To Sell Content Marketing To Executives
How To Sell Content Marketing To Executives
 
5 Trends That Will Drive Marketing in 2015
5 Trends That Will Drive Marketing in 20155 Trends That Will Drive Marketing in 2015
5 Trends That Will Drive Marketing in 2015
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing Innovations
 
Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
 
Top Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 ResearchTop Business Blogging Trends: 2015 Research
Top Business Blogging Trends: 2015 Research
 
Digital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and campsDigital marketing from a human perspective: For schools and camps
Digital marketing from a human perspective: For schools and camps
 
The Journey from Stranger to Customer
The Journey from Stranger to CustomerThe Journey from Stranger to Customer
The Journey from Stranger to Customer
 
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarHow to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 
13 Stats That Will Change How You Sell
13 Stats That Will Change How You Sell13 Stats That Will Change How You Sell
13 Stats That Will Change How You Sell
 
What Have You Done for Me Lately? 5 Questions to Ask Your CMS
What Have You Done for Me Lately? 5 Questions to Ask Your CMSWhat Have You Done for Me Lately? 5 Questions to Ask Your CMS
What Have You Done for Me Lately? 5 Questions to Ask Your CMS
 

Viewers also liked

Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016
Kirsty Hulse
 
Bridging the human-digital divide
Bridging the human-digital divideBridging the human-digital divide
Bridging the human-digital divide
True
 
Top 10 Technical SEO Mistakes (that we see time and again)...
Top 10 Technical SEO Mistakes (that we see time and again)...Top 10 Technical SEO Mistakes (that we see time and again)...
Top 10 Technical SEO Mistakes (that we see time and again)...
Erudite
 
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaBrief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Hannah Thorpe
 
Tree frogs powerpoint
Tree frogs powerpointTree frogs powerpoint
Tree frogs powerpoint
judithmoclair
 
Hello! my name is chayo
Hello! my name is chayoHello! my name is chayo
Hello! my name is chayo
judithmoclair
 
jelissa's eerste jaar Juweelontwerp
jelissa's eerste jaar Juweelontwerpjelissa's eerste jaar Juweelontwerp
jelissa's eerste jaar Juweelontwerp
Sint Lucas Antwerpen
 
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
Sint Lucas Antwerpen
 
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
Sint Lucas Antwerpen
 
Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.
Erudite
 
Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
BITCOIN INDIA
 
Experience is Everything; Everything is Experience | Simon Norris
Experience is Everything; Everything is Experience | Simon NorrisExperience is Everything; Everything is Experience | Simon Norris
Experience is Everything; Everything is Experience | Simon Norris
Nomensa
 
Improve Your SEO by Mastering These Core Principles
Improve Your SEO by Mastering These Core PrinciplesImprove Your SEO by Mastering These Core Principles
Improve Your SEO by Mastering These Core Principles
Lindsay Wassell
 
HREFLANG for International SEO: Lessons from 3,000 Implementations
HREFLANG for International SEO: Lessons from 3,000 ImplementationsHREFLANG for International SEO: Lessons from 3,000 Implementations
HREFLANG for International SEO: Lessons from 3,000 Implementations
Erudite
 
Kirsty hulse the death of linkbuilding
Kirsty hulse   the death of linkbuildingKirsty hulse   the death of linkbuilding
Kirsty hulse the death of linkbuilding
Kirsty Hulse
 
How to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInboundHow to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInbound
Hannah Smith
 
Hem ankle rehab reviews
Hem ankle rehab reviewsHem ankle rehab reviews
Hem ankle rehab reviewssprainedankles
 
Máquina de Anestesia
Máquina de AnestesiaMáquina de Anestesia
Máquina de Anestesia
Rigoberto José Meléndez Cuauro
 
Unit 3
Unit 3Unit 3
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
Gill Hamilton
 

Viewers also liked (20)

Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016Mozcon 2016 - Building Links in 2016
Mozcon 2016 - Building Links in 2016
 
Bridging the human-digital divide
Bridging the human-digital divideBridging the human-digital divide
Bridging the human-digital divide
 
Top 10 Technical SEO Mistakes (that we see time and again)...
Top 10 Technical SEO Mistakes (that we see time and again)...Top 10 Technical SEO Mistakes (that we see time and again)...
Top 10 Technical SEO Mistakes (that we see time and again)...
 
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social MediaBrief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
Brief. Deliver. Measure. Repeat: How to Quantify your investment in Social Media
 
Tree frogs powerpoint
Tree frogs powerpointTree frogs powerpoint
Tree frogs powerpoint
 
Hello! my name is chayo
Hello! my name is chayoHello! my name is chayo
Hello! my name is chayo
 
jelissa's eerste jaar Juweelontwerp
jelissa's eerste jaar Juweelontwerpjelissa's eerste jaar Juweelontwerp
jelissa's eerste jaar Juweelontwerp
 
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
Maserclass ‘Visual Identity’ by Evelien Bracke - part 2
 
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
シントルーカス大学アントワープ校は、学生たちの芸術的才能を育むアカデミックな教育機関です。学士・修士レベルの学位プログラムでは、今日のアート及びデザインの...
 
Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.Content Marketing: It takes a lot of planning to be this spontaneous.
Content Marketing: It takes a lot of planning to be this spontaneous.
 
Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
 
Experience is Everything; Everything is Experience | Simon Norris
Experience is Everything; Everything is Experience | Simon NorrisExperience is Everything; Everything is Experience | Simon Norris
Experience is Everything; Everything is Experience | Simon Norris
 
Improve Your SEO by Mastering These Core Principles
Improve Your SEO by Mastering These Core PrinciplesImprove Your SEO by Mastering These Core Principles
Improve Your SEO by Mastering These Core Principles
 
HREFLANG for International SEO: Lessons from 3,000 Implementations
HREFLANG for International SEO: Lessons from 3,000 ImplementationsHREFLANG for International SEO: Lessons from 3,000 Implementations
HREFLANG for International SEO: Lessons from 3,000 Implementations
 
Kirsty hulse the death of linkbuilding
Kirsty hulse   the death of linkbuildingKirsty hulse   the death of linkbuilding
Kirsty hulse the death of linkbuilding
 
How to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInboundHow to Build a Time Machine - LearnInbound
How to Build a Time Machine - LearnInbound
 
Hem ankle rehab reviews
Hem ankle rehab reviewsHem ankle rehab reviews
Hem ankle rehab reviews
 
Máquina de Anestesia
Máquina de AnestesiaMáquina de Anestesia
Máquina de Anestesia
 
Unit 3
Unit 3Unit 3
Unit 3
 
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
Reuse, recycle, reduce: exploiting existing metadata at National Library of S...
 

Similar to When our affair with content means we cheat on conversion

60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
Content Marketing Institute
 
Content marketing predictions 2014
Content marketing predictions 2014Content marketing predictions 2014
Content marketing predictions 2014
Prayukth K V
 
Content Marketing: Are you doing this?
Content Marketing: Are you doing this?Content Marketing: Are you doing this?
Content Marketing: Are you doing this?
Appsbee
 
Contentmarketing 131216042636-phpapp02
Contentmarketing 131216042636-phpapp02Contentmarketing 131216042636-phpapp02
Contentmarketing 131216042636-phpapp02
Chandrika Das
 
Content marketing trends for 2014
Content marketing trends for 2014Content marketing trends for 2014
Content marketing trends for 2014
Click For Developers
 
5 Content Marketing Trends for 2020
5 Content Marketing Trends for 20205 Content Marketing Trends for 2020
5 Content Marketing Trends for 2020
ScribbleLive
 
Content Marketing is Fundamentally Competing for Attention with the Kardashians
Content Marketing is Fundamentally Competing for Attention with the KardashiansContent Marketing is Fundamentally Competing for Attention with the Kardashians
Content Marketing is Fundamentally Competing for Attention with the Kardashians
The Digital Conversationalist
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketing
NewsCred
 
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Curata
 
No-Nonsense Content Marketing
No-Nonsense Content MarketingNo-Nonsense Content Marketing
No-Nonsense Content Marketing
Libbie Miller
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
Content Marketing Institute
 
Content marketing
Content marketingContent marketing
Content marketing
reachfirst01
 
Content Marketing | Reach First Inc
Content Marketing | Reach First IncContent Marketing | Reach First Inc
Content Marketing | Reach First Inc
Steven Tyler
 
Content marketing
Content marketingContent marketing
Content marketing
Aniq. Pk
 
Content Marketing, why is it a big deal?
Content Marketing, why is it a big deal?Content Marketing, why is it a big deal?
Content Marketing, why is it a big deal?
AlishaEthHack
 
Content Marketing Predictions 2017
Content Marketing Predictions 2017Content Marketing Predictions 2017
Content Marketing Predictions 2017
Content Marketing Institute
 
Content Marketing Tips for 2021: Expert Roundup
Content Marketing Tips for 2021: Expert RoundupContent Marketing Tips for 2021: Expert Roundup
Content Marketing Tips for 2021: Expert Roundup
Adsy
 
Modern Marketing & Recruiting
Modern Marketing & RecruitingModern Marketing & Recruiting
Modern Marketing & Recruiting
Linda Descano
 
2013: The year lead nurturing took over - Three trends that affected B2B tech...
2013: The year lead nurturing took over - Three trends that affected B2B tech...2013: The year lead nurturing took over - Three trends that affected B2B tech...
2013: The year lead nurturing took over - Three trends that affected B2B tech...
Radix Communications
 

Similar to When our affair with content means we cheat on conversion (20)

60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
 
Content marketing predictions 2014
Content marketing predictions 2014Content marketing predictions 2014
Content marketing predictions 2014
 
Content Marketing: Are you doing this?
Content Marketing: Are you doing this?Content Marketing: Are you doing this?
Content Marketing: Are you doing this?
 
Contentmarketing 131216042636-phpapp02
Contentmarketing 131216042636-phpapp02Contentmarketing 131216042636-phpapp02
Contentmarketing 131216042636-phpapp02
 
Content marketing trends for 2014
Content marketing trends for 2014Content marketing trends for 2014
Content marketing trends for 2014
 
5 Content Marketing Trends for 2020
5 Content Marketing Trends for 20205 Content Marketing Trends for 2020
5 Content Marketing Trends for 2020
 
Content Marketing is Fundamentally Competing for Attention with the Kardashians
Content Marketing is Fundamentally Competing for Attention with the KardashiansContent Marketing is Fundamentally Competing for Attention with the Kardashians
Content Marketing is Fundamentally Competing for Attention with the Kardashians
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketing
 
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
 
No-Nonsense Content Marketing
No-Nonsense Content MarketingNo-Nonsense Content Marketing
No-Nonsense Content Marketing
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
 
Content marketing
Content marketingContent marketing
Content marketing
 
Content Marketing | Reach First Inc
Content Marketing | Reach First IncContent Marketing | Reach First Inc
Content Marketing | Reach First Inc
 
Content marketing
Content marketingContent marketing
Content marketing
 
Content Marketing, why is it a big deal?
Content Marketing, why is it a big deal?Content Marketing, why is it a big deal?
Content Marketing, why is it a big deal?
 
Content Marketing Predictions 2017
Content Marketing Predictions 2017Content Marketing Predictions 2017
Content Marketing Predictions 2017
 
Content Marketing Tips for 2021: Expert Roundup
Content Marketing Tips for 2021: Expert RoundupContent Marketing Tips for 2021: Expert Roundup
Content Marketing Tips for 2021: Expert Roundup
 
Modern Marketing & Recruiting
Modern Marketing & RecruitingModern Marketing & Recruiting
Modern Marketing & Recruiting
 
2013: The year lead nurturing took over - Three trends that affected B2B tech...
2013: The year lead nurturing took over - Three trends that affected B2B tech...2013: The year lead nurturing took over - Three trends that affected B2B tech...
2013: The year lead nurturing took over - Three trends that affected B2B tech...
 

More from Kirsty Hulse

Unicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you toUnicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you to
Kirsty Hulse
 
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
Kirsty Hulse
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
Kirsty Hulse
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKS
Kirsty Hulse
 
Brighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic webBrighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic web
Kirsty Hulse
 
Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014
Kirsty Hulse
 
Linkdex igaming1
Linkdex igaming1Linkdex igaming1
Linkdex igaming1
Kirsty Hulse
 
Link removals prezzo fin
Link removals prezzo finLink removals prezzo fin
Link removals prezzo fin
Kirsty Hulse
 
Link removals prezzo
Link removals prezzoLink removals prezzo
Link removals prezzo
Kirsty Hulse
 

More from Kirsty Hulse (9)

Unicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you toUnicorns v dinosaurs: How to be creative when nobody wants you to
Unicorns v dinosaurs: How to be creative when nobody wants you to
 
Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)Content marketing tips that won't break the bank (or your spirit)
Content marketing tips that won't break the bank (or your spirit)
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKS
 
Brighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic webBrighton April 2015 - Schema, JSON-LD & the semantic web
Brighton April 2015 - Schema, JSON-LD & the semantic web
 
Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014Earning Links Through Audience Segmentation Brighton SEO 2014
Earning Links Through Audience Segmentation Brighton SEO 2014
 
Linkdex igaming1
Linkdex igaming1Linkdex igaming1
Linkdex igaming1
 
Link removals prezzo fin
Link removals prezzo finLink removals prezzo fin
Link removals prezzo fin
 
Link removals prezzo
Link removals prezzoLink removals prezzo
Link removals prezzo
 

Recently uploaded

Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 

Recently uploaded (20)

Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 

When our affair with content means we cheat on conversion